Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. But providing personalized and speedy service is easier said than done by hand. What is customer service software?

Enterprise Management 85

Enterprise Management Work Management Software Service 85

Martech

DECEMBER 1, 2022

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available. Personalized experiences. Sample eGift selection.

Service 114

Service SMB Fulfillment Sample 114

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Walker Sands

JANUARY 12, 2023

Our public relations department has scaled rapidly as we have established deep expertise and thought leadership in high-growth B2B industries like fintech, HR tech, IT services, martech and retail tech. The Walker Sands growth story has many chapters. Unlocking New Opportunities With Our Shared Vision.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

Navigate the Channel

NOVEMBER 8, 2023

However, improving your chances of success in today’s digitally streamlined business landscape does not mean employing traditional volume-based customer acquisition strategies. To the contrary, personalization may mean more here than it does further down the sales funnel. Is personalization more expensive in the short term?

Lead Gen 65

Lead Gen Personalization B2B Marketing Ideal Customer Profiles 65

SendX

SEPTEMBER 3, 2020

Personalized email campaigns work much better than generic ones. What’s a personalized discount email. How to collect customer data for personalization. How to use the data in creating personalized email campaigns. But before jumping into details, let’s understand what exactly personalized discount emails are.

Personalization 195

Personalization Budget Programs Pricing Price 195

SmartBug Media

AUGUST 4, 2020

Chances are, if they're considering your product or service as a solution for their problem, they're checking out what other people say about it online. In fact, 84 percent of people trust online reviews as much as a personal recommendation. These are the six essential steps to building a review acquisition strategy.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Valasys

JANUARY 23, 2024

Most website owners and SEO specialists need help to defend devoting a significant amount of time and money to this service. Because I’ll be showing you link-building services that will still be effective in 2024 in this piece. If so, you’re at the proper location.

Link Building 40

Link Building Service Ad Building Acquisitions 40

Salesforce Marketing Cloud

NOVEMBER 29, 2023

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. Yet subscribers want personalized experiences not only in the content they’re served but also in the customer service they receive.

Work Management 59

Work Management Marketing Management Paid Search Agency Service 59

Valasys

AUGUST 11, 2021

On the 9th of August 2021, Hootsuite, a social media management provider, announced the acquisition of Heyday, a Montreal-based conversational AI platform, in a deal anticipated to be worth $48 million. Heyday has been designed to prepare brands to deliver phenomenal personalized customer experiences through messaging conversations.

Acquisitions 52

Acquisitions Enterprise Management eCommerce Social Media 52

Webbiquity

APRIL 18, 2024

Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. This makes your customer acquisition more efficient and helps boost overall marketing performance. Use Dynamic Content for Personalization We’re all overloaded with information, notifications, and emails.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Biznology

FEBRUARY 21, 2020

After all, people you are marketing to all have different personalities. You need to personalize their experiences, but you can only do it by getting to know them better. Second, when you offer free stuff, your prospects have an opportunity to try your products or services before actually buying them. Make It Personal.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. Because it covers so much, customer acquisition cost is often one of the first places upper management looks to find cost-saving opportunities. Quick Takeaways. To start, you need to know your existing CAC.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

Sage Marketing

FEBRUARY 10, 2024

There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. What is CMO as a Service? And the benefits only multiply when that person has a marketing agency backing them. Let’s start with the basics.

Startups 52

Startups CMO Work Management Marketing Management 52

Salesforce Marketing Cloud

FEBRUARY 2, 2023

If your company uses multiple email service providers (ESPs), you know how much of a hurdle that can be for effective marketing campaigns. This technology is often inherited through acquisition or grandfathered in from previous teams. Pulling them into one system helps with the delivery of more personalized marketing.

Work Management 98

Work Management Marketing Management Service CAN-SPAM 98

Hubspot

MAY 9, 2019

In the paid acquisition world, clicks can seem like the holy grail. But how do you know if your content is engaging and emotionally resonant enough to persuade your audience to stay and ultimately buy your product or service? How to Optimize Your Cost Per Acquisition Costs. They don’t reveal whether they stayed or not.

Cost per Acquisition 100

Cost per Acquisition CPA Acquisitions Lead Ranking 100

Porch Group Media

OCTOBER 26, 2022

Luci: Why are you different from some of the other data providers and marketing service organizations? Michelle: We actually started years ago specializing in email acquisition deployment. That brand will get specifically to that person. The post Personalized Marketing & The Household first appeared on V12.

First-Mover Advantage 52

First-Mover Advantage Personalization Multi-Channel Acquisitions 52

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Need to generate some quick social media copy?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Rev

JUNE 14, 2019

Well, the data-driven company acquisition race continues at full throttle. On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. So, from personal experience, I’ve got a good inkling of what happens next. Head spinning yet?

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Hubspot

APRIL 13, 2021

While they share the same goal and have a lot in common, there are differences between marketing and advertising that can help you organize your strategy and maximize your acquisition efforts. Marketing creates the tone, personality, and voice of a brand or company as a way to attract its target audience. Mobile Advertising.

Paid Content 98

Paid Content Acquisitions Advertisements Advertising 98

Webbiquity

NOVEMBER 29, 2022

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

FMG Suite

MARCH 10, 2021

Because you now spend most of your time in front of a screen, you can no longer rely on in-person meetings, lunches, or educational seminars to lure in a steady stream of prospects. Why you should build an SEO-friendly website that clearly outlines your services and continually refresh your content.

Acquisitions 52

Acquisitions Webinar Metrics Impressions Social Media 52

Sprout Social

OCTOBER 12, 2020

In addition to showcasing your brand’s personality, consider focusing on: User-generated content. Social platforms give brands an intimate view of audience pain points and are the perfect stage to demonstrate how your products or services reduce them.

Top of Funnel 143

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 143

Salesforce Marketing Cloud

JUNE 23, 2022

Financial services customers have a message for their providers: They like doing business online — and they aren’t going back to pre-pandemic habits. That’s the good news from a deep dive Salesforce took into financial services trends and the state of banking, insurance, and wealth management. The not-as-good news?

Work Management 98

Work Management Service Customer Surveys Transparency 98

Webbiquity

APRIL 23, 2024

Your ESP (email service provider) is the most obvious expense, and it is simple to calculate. Personalization Is the Way to Go Companies can improve their prospects’ chances of engagement and conversion by personalizing their messaging and services to appeal to particular target audiences.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. So personalize, personalize, personalize. Marketing Automation and Customer Relationships.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Once you resolve their problem, update the customer personally and through social media. Guest post by Mehdi Hussen.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

chiefmartech

JANUARY 21, 2020

from a bunch of VCs and had executed a string of acquisitions — including the content talent marketplace Visual.ly — to build out an enterprise content marketing suite. In November, Scribble — and ion interactive within it — was itself acquired by Rock Content , the largest content marketing solution and service provider in Latin America.

Paid Search Agency 107

Paid Search Agency Examples Peer-to-peer Personalization 107

Integrated B2B

AUGUST 26, 2020

Many marketers believe that both the strategies of gaining more customers, increasing market penetration or customer acquisition, and selling more to existing customers, retention or loyalty strategy, are both equally good strategies. Rather, customer acquisition strategies tend to be more effective than loyalty strategies in B2B.

Acquisitions 52

Acquisitions B2B Loyalty B2B Sales 52

Vision Edge Marketing

MARCH 14, 2023

Customer experience , new customer acquisition, and new product development ranked as the top three planned investments over the next 24 months. To sustain growth, organizations must adapt to changing customer expectations and deliver a personalized and seamless customer experience.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals. Why Personalization Is Important for B2B Marketing Campaigns. It’s that simple. You’re not alone.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Salesforce Marketing Cloud

FEBRUARY 16, 2022

Communications service providers work hard to keep their customer base strong. They spend 15-20% of their revenue on acquisition and retention. If service providers knew which customers were about to cancel, they could take proactive steps to lower their likelihood of leaving. That allows agents to take immediate action.

Marketing AI 98

Marketing AI Service Churn Rate Customer Satisfaction 98

FMG Suite

JULY 27, 2022

FMG, a SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced its acquisition of Vestorly, a company specializing in AI-driven content curation for wealth management firms. With the integration of this technology, we can apply AI to every aspect of advisor marketing.”

Acquisitions 40

Acquisitions Positioning Marketing Management Curation 40

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. In September and October, the team was spiking for “mergers & acquisitions (M&A),” “mergers & acquisitions due diligence,” and “acquisition strategy.” T-Mobile Data Breaches On Jan.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Hinge Marketing

JUNE 25, 2020

Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. Download the Professional Services Guide to Research – Second Edition. In short, today’s buyers have plenty to worry about.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99