Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Prior to Oracle, he held senior leadership positions at several companies, including Data.com, Salesforce.com, RR Donnelley, and Jigsaw. .

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

JUNE 27, 2013

Adobe was on everyone’s list of potential buyers, and Neolane was ripe for acquisition or an initial public offering. It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. The deal is not particularly surprising.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

The Customer

OCTOBER 7, 2020

Airkit CEO Stephen Ehikian and CTO Adam Evans were previously the COO and CTO/co-founder, respectively, of RelateIQ, a relationship intelligence company acquired by Salesforce.com in 2014. We’ve seen customers whose projects have languished for years completed in a matter of weeks with Airkit.

Salesforce.com 52

Salesforce.com SMS API Mobile Marketing 52

accelerate agency

SEPTEMBER 21, 2021

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. Your customer acquisition costs may exceed the value of their first purchase.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. Your customer acquisition costs may exceed the value of their first purchase.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. . It provides insights on customer acquisition spending. LTV should be greater than customer acquisition costs.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

Customer Experience Matrix

OCTOBER 15, 2013

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. But will those users really do any better with a different product?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

DECEMBER 4, 2012

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. Mindmatrix does a good job with these features.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

DemandBase

AUGUST 5, 2020

I focused on accounts like Salesforce.com, Adobe, and Microsoft, gleaning many insights from my experience of managing our customers and working directly with the Demandbase ABM Platform. Our latest acquisition is what makes me the most excited for our customers. I came to join the team as an Enterprise CSM.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? . Jigsaw was a great acquisition. Transcript.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

ViewPoint

MAY 30, 2012

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. Outbound vs. Inbound: A Balance that Still Requires Personal Contact.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

InsightSquared

MARCH 15, 2019

And, once you’ve defined how things should work in your company, make sure you hire the right person (or people) to manage and customize your CRM. She has helped build out the sales operations function at two Atlanta-based software companies and been part of $1.84B in acquisitions as a result. She’s currently working on a third.

CRM 239

CRM Work Management Sales Cycle Cross-Selling 239

LeadSloth

OCTOBER 16, 2009

First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. Sales Force Automation software (primarily Salesforce.com). List acquisition and import. The marketing automation manager should just as easily talk to a sales person as to a web developer. Email Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Vidyard

JANUARY 17, 2017

Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. GoVideo is a free video and screen recorder for Chrome that lets you quickly create personalized content to send to prospects.

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Vidyard

SEPTEMBER 15, 2014

This comes hot on the heels of Facebook’s acquisition of LiveRail , a video platform that supports the social site’s aggressive move towards video advertising. While this is exciting news for marketers, it should be taken with a hint of caution. ” This means that Facebook can use your public content in their own advertising.

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Allocadia

JUNE 7, 2019

However you define these stages can be 100% personalized to where you invest resources into thoughtful stages critical to your unique customer journey. For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

However you define these stages can be 100% personalized to where you invest resources into thoughtful stages critical to your unique customer journey. For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Vidyard

JANUARY 17, 2017

If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. ViewedIt is a free video and screen recorder for Chrome that lets you quickly create personalized content to send to prospects.

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

And then do an audit — a deep audit of how your campaigns work when a person first interacts with them. . He pointed out integration, personalization, and migration/automation as some of the key trends in the marketing technology space today. Cost of Acquisition: Simply put, inbound marketing acquires customers at less cost!

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Terminus

NOVEMBER 14, 2017

At ExactTarget, he served as CMO for 6+ years and helped grow revenue from $40M to well over $400M, through IPO, and ultimately acquisition by Salesforce.com. Dan Hanrahan could not have said it any better: “At the end of the day, it is a person on the other end. The fastest way to build a brand is on the shoulders of giants.

Effectiveness 28

Effectiveness Video Marketing Startups Enterprise Management 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Communications to groups and segments (may be personalized and triggered 1:1). Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research). Communication Style.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

MARCH 23, 2015

He''s what I like to call a "Yoda of growth hacking" because he''s always coming up with fresh and inspirational ideas ranging from customer acquisition to word-of-mouth marketing and everything in between. He has a very personal voice and his tips are very adaptable and easy for entrepreneurs to follow. Follow @noahkagan.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. But I can’t say I personally found it all that exciting. It also includes the iGoDigital predictive personalization technology that came along with the ExactTarget acquisition. Here are my observations. The big news was for geeks.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. You don’t wait for a cold call to talk to an annoying sales person.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Valasys

MARCH 26, 2019

Today, March 26 th 2019, Adobe announced an extension of its partnership with Microsoft in order to bolster each other’s sales and marketing software capabilities and take aim at their common rival, Salesforce.com. This integration will empower B2B marketers and sellers to easily identify, understand and engage B2B customer buying teams.

Linkedin 60

Linkedin Marketing Management Marketo Salesforce.com 60

Customer Experience Matrix

FEBRUARY 17, 2011

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. I put "social CRM" in quotation marks because I personally am not quite sure what it really means.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Contact Marketing 120

Customer Experience Matrix

JANUARY 18, 2015

The major observation is that current investment is heavily concentrated on the Decision layer, with interest in predictive modeling and message selection (which could also be labeled as personalization). Similarly, most recent investment on the Delivery layer has been acquisitions (IBM/Silverpop, Oracle/Responsys, Teradata/Appoxee, etc.),

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Rev

NOVEMBER 20, 2018

Amazon has a highly personalized recommendation engine. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. The Sad State of B2B Customer Acquisition.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

B2B Marketing Directions

APRIL 19, 2015

Shortly after David's post was published, Direct Marketing News reported that Salesforce.com is enhancing its Sales Cloud offering to put marketing capabilities into the hands of sales reps. Advocates of the marketing-centric paradigm contend that the optimal approach is to expand the role of marketing in lead acquisition and lead nurturing.

Top of Funnel 49

Top of Funnel Allocation Lead Nurturing Demand Generation 49

Convince & Convert

JUNE 10, 2012

Do you think Salesforce.com and Oracle spent more than 1.5 Argyle Social (sponsors of this blog and the Social Pros podcast , and what I personally use for social communication) launched their Social API. You can do more with your social marketing than just calculate retweets and YouTube views.

CRM 127

CRM Top of Funnel Enterprise Management Work Management 127

Rev

NOVEMBER 20, 2018

Amazon has a highly personalized recommendation engine. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. The Sad State of B2B Customer Acquisition.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

ClickZ

MARCH 19, 2020

We work with 39% of the Fortune 100, merged with our biggest competitor, made multiple acquisitions, and raised multiple rounds of VC funding. When a new technology is proposed, we appoint the champion as the person to educate whoever needs to know about it. Since I started at Brandwatch, we’ve grown tremendously.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Adobe Experience Cloud Blog

DECEMBER 13, 2010

It was available to everyone who had a salesforce.com license and $15 more per person per month for everyone else in the organization that wanted to join in. Acquisition of this platform will cost salesforce $212 million and is expected to be complete at the end of January. And Salesforce.com knows it.”. Why the purchase?

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48

LeanData

APRIL 8, 2015

ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Many have claimed that ABM is in their personalized content strategy, which is used at the top of the funnel or sometimes for mid-funnel nurturing.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Many have claimed that ABM is in their personalized content strategy, which is used at the top of the funnel or sometimes for mid-funnel nurturing.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40