Martech

FEBRUARY 19, 2024

This helps in targeting specific customer groups with personalized marketing campaigns and offers. Use data-driven insights to personalize offers and recommendations based on customer preferences and behavior. What are four key goals for using data analytics to improve customer acquisition for my insurance company? Understood?

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. Let’s explore some key ways AI can revolutionize marketing strategies: Personalization. These reports provide insights into the efficiency and effectiveness of your acquisition campaigns.

Paid Content 72

Paid Content Acquisitions Cost per Acquisition Marketing AI 72

ClickZ

APRIL 7, 2024

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and targeted advertising for HubSpot customers, potentially challenging industry giants like Salesforce and prompting innovation.

Acquisitions 59

Acquisitions Hubspot Analytics Marketing Automation Services 59

Digilant

MARCH 5, 2024

What Vizio’s Acquisition Means For the Advertising Landscape This move highlights the growing importance of advanced TV platforms in the digital advertising ecosystem. This integration promises to deliver more personalized and effective advertising experiences, benefiting advertisers and consumers alike.

Acquisitions 52

Acquisitions Advertising Agencies Opt-out Opt-in 52

Martech

DECEMBER 1, 2021

With customer data all in one place, individual experiences can be more seamless, and now the content can be personalized. Acquisitions like the ones that Optimizely has undertaken fill out the marketers toolbox. Acquisitions like the ones that Optimizely has undertaken fill out the marketers toolbox. Why we care.

Digital Experience Platform 92

Digital Experience Platform Resource Management Acquisitions Optimization 92

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. “In March 2020, live events were canceled overnight. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. Good morning. You probably saw that late yesterday Adobe bought Marketo.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Heinz Marketing

APRIL 19, 2024

Segmentation and Personalization Messages designed for everyone speak to no one. When teams utilize tools like marketing automation platforms, they can better understand what personalized knowledge and educational resources each customer needs.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Martech

DECEMBER 2, 2021

In an unusual move, investment firm Jana Partners LLC has publicly released a letter to the Zendesk Board of Directors strongly advising against the proposed acquisition of Momentive. But it’s unusual, at least in the marketing tech space, to read such a savage and personal critique.

Acquisitions 98

Acquisitions Advertising Agencies Marketing Proposals SMB 98

Sprout Social

MARCH 29, 2023

Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. Candidates can hear from our own employees rather than talent acquisition teams or hiring managers—who job seekers know are selling to them. For example, both strive to boost brand awareness and drive site traffic.

Social Media 100

Social Media Acquisitions Media Marketing & Strategy 100

Liveintent

SEPTEMBER 8, 2021

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. This is a chance to really let your brand personality shine. Score acquisition sources. And, not all acquisitions are created equal.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

ClickZ

FEBRUARY 27, 2020

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. These areas—which collectively we will call Customer Acquisition 3.0—have Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

Martech

APRIL 7, 2022

billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Following a headline-grabbing $1.2 Get the daily newsletter digital marketers rely on.

Acquisitions 92

Acquisitions Industry CMS Product Merchandising 92

Walker Sands

JANUARY 12, 2023

Today, I’m excited to announce the next chapter in our story: We’re making a major investment in the expansion of our demand generation capabilities with the acquisition of KoMarketing , a 30-person B2B digital marketing firm headquartered in Boston. Unlocking New Opportunities With Our Shared Vision.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Heinz Marketing

SEPTEMBER 26, 2020

Acquisition Attribution: How AdRoll Measures ROI across Sales and Marketing. An attribution model that quantifies the impact that sales and marketing each has on acquisitions so you can spend less to bring in revenue. How can B2B sellers replicate the impact of in-person events, but virtually? Great read, Chip Cutter.

Acquisitions 109

Acquisitions B2B B2B Sales Lead Ranking 109

Navigate the Channel

NOVEMBER 8, 2023

However, improving your chances of success in today’s digitally streamlined business landscape does not mean employing traditional volume-based customer acquisition strategies. To the contrary, personalization may mean more here than it does further down the sales funnel. Is personalization more expensive in the short term?

Lead Gen 65

Lead Gen Personalization B2B Marketing Ideal Customer Profiles 65

Martech

AUGUST 9, 2021

In many situations, organizations hire one person to serve both as a product owner and product manager, but many organizations just develop this individual as an owner. While it is certainly possible for one person to serve in both roles, they need proper training in both disciplines.

Acquisitions 116

Acquisitions Product Work Management Paid Search Agency 116

SendX

SEPTEMBER 3, 2020

Personalized email campaigns work much better than generic ones. What’s a personalized discount email. How to collect customer data for personalization. How to use the data in creating personalized email campaigns. But before jumping into details, let’s understand what exactly personalized discount emails are.

Personalization 195

Personalization Budget Programs Pricing Price 195

Valasys

AUGUST 11, 2021

On the 9th of August 2021, Hootsuite, a social media management provider, announced the acquisition of Heyday, a Montreal-based conversational AI platform, in a deal anticipated to be worth $48 million. Heyday has been designed to prepare brands to deliver phenomenal personalized customer experiences through messaging conversations.

Acquisitions 52

Acquisitions Enterprise Management eCommerce Social Media 52

SmartBug Media

AUGUST 4, 2020

In fact, 84 percent of people trust online reviews as much as a personal recommendation. These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. In these situations, one-to-many outreach can help you spread your resources further.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Seismic

DECEMBER 1, 2020

Unfortunately, there aren’t many existing tools to engage with buyers in an effective and authentic manner across platforms, all while staying compliant, building a personal brand, and driving revenue for your organization. For more details on the acquisition, visit Seismic’s Newsroom for our press release. Social media in sales today.

Acquisitions 89

Acquisitions Social Media B2B Sales Press 89

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. Because it covers so much, customer acquisition cost is often one of the first places upper management looks to find cost-saving opportunities. Quick Takeaways. To start, you need to know your existing CAC.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

Zoominfo

OCTOBER 20, 2021

Start with InMail With so many candidates using LinkedIn to manage their job search, start your outreach efforts on LinkedIn before reaching out to candidates via their personal email. Get personal Recruitment outreach is a numbers game, which makes scale over personalization a tempting idea. Be human in your approach.

Personalization 100

Personalization Zoominfo Outreach Work Management 100

Liveintent

JANUARY 11, 2021

First, Salesforce acquired Slack, a business communication platform – its biggest acquisition to date. hours checking their personal email. But its acquisition of Kustomer proves how much the social media platform understands the power of email in building customer loyalty and engagement. Here’s what’s going on. [As]

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Hubspot

MAY 9, 2019

In the paid acquisition world, clicks can seem like the holy grail. In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition. How to Optimize Your Cost Per Acquisition Costs. They don’t reveal whether they stayed or not.

Cost per Acquisition 100

Cost per Acquisition CPA Acquisitions Lead Ranking 100

Biznology

FEBRUARY 21, 2020

After all, people you are marketing to all have different personalities. You need to personalize their experiences, but you can only do it by getting to know them better. Make It Personal. And they expect personalized experiences. But you need to do it in a fresh way that will exceed all their expectations.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Vidyard

NOVEMBER 19, 2020

They responded by sending more and more personal video. If you want to go even further, you can make general announcement videos feel personal with video personalization. See how the University of Waterloo uses personalization it in the recruitment video below. Record and send a personal video directly to a candidate.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

SmartBug Media

AUGUST 13, 2021

Gather ’round and get your notebook ready, because we’re going to show you five steps to build a review acquisition strategy for your senior care community. Third-party online reviews sites are also very important in your review acquisition strategy. Reputation management is a key factor in a successful review acquisition strategy.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Porch Group Media

DECEMBER 8, 2021

While retention may offer a better ROI, clearly both are important for sustainability and growth and the ongoing process of customer acquisition allows you to grow your customer base. Related Post: New Movers -The Untapped Opportunity to Transform Your Customer Acquisition.

Acquisitions 52

Acquisitions Webinar Metrics First-Mover Advantage Tactics 52

Porch Group Media

OCTOBER 26, 2022

Michelle: We actually started years ago specializing in email acquisition deployment. Because with some channels – I’ll just imagine that the person in the upper left box is looking at their cell phone and reading email, that’s a 1:1 personal communication with that message.

First-Mover Advantage 52

First-Mover Advantage Personalization Multi-Channel Acquisitions 52

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics. Putting Acquisition Into Action. Pursuing High-Performance Partners. Why would you recruit them differently?

Paid Content 132

Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

Customer Experience Matrix

JUNE 11, 2019

Specifically, they see Origami Logic as providing a “strong data architecture” that will “accelerate Intuit’s ability to organize, understand, and use data to deliver personalized insights that help customers quickly achieve success and build confidence whenever they use Intuit products.” -driven expert platform”.

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

Sprout Social

OCTOBER 12, 2020

In addition to showcasing your brand’s personality, consider focusing on: User-generated content. This post From awareness to acquisition: Creating a content funnel that converts originally appeared on Sprout Social. User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get.

Top of Funnel 143

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 143