Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. percent of their marketing budget on social media, they expect to increase this percentage to 12.9 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Webbiquity

JULY 19, 2022

Social Media Posts Shared. There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. Customer Acquisition Costs. You can also connect with him on YouTube or Linkedin. NPS (Net Promoter Score).

Lead Ranking 289

Lead Ranking Lead Scoring ROI Enterprise Management 289

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships.

Social Networks 186

Social Networks Business Work Management Social Media 186

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” public broadcast models. I love LinkedIn.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. But that makes the acquisition still more intriguing.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Oktopost

OCTOBER 23, 2019

YouTube announces date for the end of support for third-party pixels. Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”. The two advertising platforms have competed in the space, and so the merger will create a much more appealing list of media properties.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Porch Group Media

MAY 28, 2019

In fact, 95% of social media marketers say Facebook delivers the best ROI. . 30% of marketers think Facebook offers the highest digital ad ROI Although Google came out on top overall, Facebook beat other social platforms such as Instagram, YouTube and Twitter. 57% of consumers say that social media influences their shopping.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

ANNUITAS

APRIL 19, 2022

Research shows that newer channels like live chat, SMS, and social media have been gaining traction with buyers, while more traditional channels like events (both live and digital), email, and phone have been declining in preference. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. you are not just posting content on social media.

Social Media 135

Social Media Social Marketing Media Work Management 135

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. Dig deeper: The B2B CEO’s social media checklist Its most popular features are the Ask Me Anything (AMA) events which have featured such luminaries as President Obama and Bill Gates, as well as actors, musicians, astronauts and more.

Mobile Advertising 81

Mobile Advertising Social Media Aggregators Communities 81

Contently

APRIL 5, 2022

Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Rather than pursue Google’s in-out expansion, Facebook has bolstered its own innovation by buying other social media platforms, the biggest of which are WhatsApp and Instagram.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Use Instagram Shopping.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

Social Media 52

Social Media Media Curation Demographics 52

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+. Why Go it Alone?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Unbounce

DECEMBER 1, 2021

Imagine yourself browsing social media or the internet in your spare time. The platform manages ads on Google Search results, websites and apps that use the Google ad network, and YouTube. Go to your website’s Google Analytics and navigate to Acquisition > Traffic acquisition. Are you using a computer or phone?

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing & Strategy 139

Mailmunch

MAY 20, 2021

One of the platforms that are underutilized a lot is social media. . billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. Let’s delve deeper into how you can leverage social media for effective lead generation. . Lead generation and social media .

Social Media 53

Social Media Lead Generation Generation Lead Ranking 53

Webbiquity

DECEMBER 18, 2018

The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. Most bloggers think about search as the primary customer acquisition channel for blogging. In many (most?)

Training 214

Training Planning Work Management Marketing Management 214

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. The goals of social media are participation, then behavior. Social media is the new telephone. Social media envelops us like air.

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. Podcasts and YouTube are still the most powerful channels for teaching and trust-building.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Artificial intelligence (AI) is at the forefront, boasting impressive tracking and analytics capabilities which help marketers make smarter decisions, drive more revenue, and increase customer acquisition.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement , to brand awareness, and so much more. 18% of purchase decisions are influenced by YouTube videos ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Vidyard

MARCH 24, 2014

News broke late today that the Walt Disney Company has acquired YouTube network, Maker Studios in a $500M deal. This is one of the largest investments to-date that a traditional media company has made in their online digital strategy. Yes indeed. How long should a video be to maximize engagement?

Acquisitions 51

Acquisitions Video Marketing Marketing & Strategy Paid Search Agency 51

FMG Suite

SEPTEMBER 13, 2022

FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced that it has been selected as the winner of the Technology Providers Marketing Automation and Social Media Leadership awards in the 2022 WealthManagement Industry Awards.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In his own words – Kevin’s story on his acquisition journey from Marketo to Adobe (the one that you won’t find in the 2018 press releases!). Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Meet Kevin.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

KoMarketing Associates

OCTOBER 12, 2015

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption. Top Social Media Platforms (by Active Users).

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

Marketing Insider Group

NOVEMBER 3, 2020

If you’re like most companies, your customer retention strategy probably involves email marketing and asking customers to follow you on social media. Asking your customers to be “brand ambassadors” and share photographs of themselves using your product on social media is another effective way to harness the power of user-generated content.

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? According to Google , 90% of people discover new products and brands through YouTube. Post Consistently on Social Media. PewRearch listed information access and entertainment as some of the reasons 70% of users use social media. See an example below from YouTube.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Martech

MAY 27, 2022

Advertising is deeply impacted by emerging tech platforms and social media trends, making it susceptible to constant disruptions. Additionally, the platform has repeatedly proven itself as a strong conversion channel, driving 155% more clicks than Instagram and Facebook ads for a Jungle Topp Media experiment. Incorporate feedback.

Advertising Agencies 106

Advertising Agencies Advertisements Advertising Mobile Advertising 106

Brandpoint

JANUARY 21, 2021

With over a decade of marketing experience, he’ll be presenting at this February’s Talent Acquisition Week virtual conference. Do you have any advice to share for those in employer branding who may be struggling to get stakeholder buy-in on video and social media? After a year like 2020, how would you define company culture?

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Valasys

JULY 31, 2023

Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. Imagine scrolling through your social media feed when suddenly, an ad pops up that speaks directly to your needs and interests. What is Customer Acquisition?

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Valasys

JANUARY 23, 2024

Also, before starting link acquisition, Page One Power may provide linkable material on the client’s website. Link acquisition requires producing valuable material, but Green Flag Digital goes above and beyond by ensuring each target demographic finds its content reliable and helpful.

Link Building 40

Link Building Service Ad Building Acquisitions 40

Martech

JANUARY 3, 2023

On top of that, many of the media measurement approaches (e.g., The solution is a mix of tactics, including first-party audiences activated via walled gardens (Facebook, YouTube, Amazon, Tiktok, etc.). Evolving and diversifying the media audience strategy beyond third-party audiences. email, website, apps) personalization.

Lead Ranking 87

Lead Ranking Lead Scoring Work Management Paid Search Agency 87

Liveintent

JUNE 23, 2022

He does, however, stand by one particular rule: Diversify your media mix. “We saw a lot of success on channels like LiveIntent and channels like Google, outside of text ads, going more into shopping, smart shopping, discovery units, YouTube, etc.,” hours with social media sites. ” Araujo says.

Advertising Channels 62

Advertising Channels Advertisements Advertising Planning 62

RebelMouse

APRIL 5, 2023

Can I Use Rich Media or Embed Third-Party Content on SmartNews? Incorporate video, audio, and other media into content and leverage SmartNews’ autoplay feature to capture more views. As of today, SmartNews supports popular tools such as YouTube, JW Player, Spotify, and SoundCloud. Click here for more information. Sure, you can.

Practices 52

Practices Best Practices Mobile Advertising Validation 52

chiefmartech

JUNE 20, 2016

It’s almost certainly the #1 social media platform for social selling — learning about individual prospects, networking within accounts, and identifying targeted referral opportunities. These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52