Martech

FEBRUARY 19, 2024

What are four key goals for using data analytics to improve customer acquisition for my insurance company? Updated answer: Using data analytics to improve customer acquisition for your insurance company can be a powerful strategy. social media, email, search engine marketing). Understood? Format) Four key goals and actions.

Acquisitions 94

Acquisitions Marketing Budget Analytics Allocation 94

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Social media analytics (followers, likes, shares, etc.)

Paid Content 78

Paid Content Acquisitions Cost per Acquisition Marketing AI 78

Biznology

FEBRUARY 21, 2020

Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram, and other social platforms. When engaging on social media, be open, friendly, and conversational. Make It Personal.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Champion Communications

OCTOBER 4, 2023

Logicalis UK & I Logicalis talks dos and don’ts of M&A one year on from Q Associates acquisition Last August, Logicalis bought out Microsoft and Cisco partner Q Associates to bulk up its UK&I data-centric IT service capabilities. The news was covered in Business Leader.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

KoMarketing Associates

JANUARY 20, 2022

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. This year, most marketers (53%) want to try to increase brand awareness with social media marketing. B2B Marketers and Social Media Marketing Success.

Social Media 243

Social Media Creativity Social Marketing Media 243

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Walker Sands

JANUARY 12, 2023

Today, I’m excited to announce the next chapter in our story: We’re making a major investment in the expansion of our demand generation capabilities with the acquisition of KoMarketing , a 30-person B2B digital marketing firm headquartered in Boston. Unlocking New Opportunities With Our Shared Vision.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

Liveintent

SEPTEMBER 8, 2021

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. And, since social media sites like Facebook use (you guessed it!) Score acquisition sources. And, not all acquisitions are created equal.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

Search Engine Journal

SEPTEMBER 8, 2022

Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. The post Yahoo Acquires Source Credibility Algorithms With Latest Acquisition appeared first on Search Engine Journal. Financial terms of the deal which closed on August 23, were not disclosed.

Acquisitions 93

Acquisitions Press Purchase Media 93

ClickZ

FEBRUARY 27, 2020

Ingesting and processing all the first-party data from brands layered on top of the existing rich user data enables media partners to perform sophisticated modeling and analysis with machine learning that wasn’t possible even a few years ago. These areas—which collectively we will call Customer Acquisition 3.0—have

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

Martech

AUGUST 4, 2023

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings.

Marketing Management 97

Marketing Management Media Paid Search Agency Social Media 97

SmartBug Media

MAY 27, 2020

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1. Calculate Customer Acquisition Cost Correctly. Test Creative Elements.

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

Porch Group Media

MAY 4, 2021

In terms of channels, brands plan to focus more spend on social media, search, video and email, according to research by Nielsen. Customer Acquisition. The top ranked marketing objective according to Nielsen’s research is customer acquisition. Focus Spend on In-Market Shoppers.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Marketing Insider Group

MARCH 18, 2021

based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Determine a Target Audience.

Social Media 361

Social Media Work Management Webinar Metrics Social Marketing 361

SmartBug Media

AUGUST 18, 2020

This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. In short, customer acquisition efforts come with up-front costs.

Acquisitions 98

Acquisitions Allocation Paid Social Agency Paid Search Agency 98

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 100

Social Media Work Management Marketing Management Media 100

Seismic

DECEMBER 1, 2020

Today’s sellers know that social media is fundamental to the modern selling environment. It’s been a vital tool to reach prospects and customers for quite some time now, and this year’s heightened reliance on digital communication tools has only elevated the importance of social media in a seller’s arsenal. Social media in sales today.

Acquisitions 89

Acquisitions Social Media B2B Sales Press 89

SmartBug Media

AUGUST 4, 2020

These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. Use media where applicable to draw visitors in. With all the planning and preparation complete, it’s now time to launch your review acquisition program!

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Valasys

AUGUST 11, 2021

On the 9th of August 2021, Hootsuite, a social media management provider, announced the acquisition of Heyday, a Montreal-based conversational AI platform, in a deal anticipated to be worth $48 million. ” The use of social media and its proliferated adoption is a norm since the start of the pandemic. About Hootsuite.

Acquisitions 52

Acquisitions Enterprise Management eCommerce Social Media 52

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. Because it covers so much, customer acquisition cost is often one of the first places upper management looks to find cost-saving opportunities. Quick Takeaways. To start, you need to know your existing CAC.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

Valasys

AUGUST 15, 2021

On the 9th of August 2021, Hootsuite, a social media management provider, announced the acquisition of Heyday, a Montreal-based conversational AI platform, in a deal anticipated to be worth $48 million. The post Hootsuite Announces the Acquisition of Heyday appeared first on Valasys Media. Share This Post Shares.

Acquisitions 52

Acquisitions Social Media Media Conversion 52

Martech

MARCH 26, 2024

Prompt: How often should a new business post on social media? Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week. How often should a new small-to-medium retailer post on social media? Here’s something somebody asked me! Updated answer: Yes, understood.

Social Media 60

Social Media Media Best Practices Marketing AI 60

seo.co

DECEMBER 1, 2020

One of the most important elements of backlink acquisition to get down early is backlink acquisition timing. In this guide, we’ll teach you how to time your backlink acquisition. The Basics of Backlink Acquisition. Let’s start with a primer on backlink acquisition, and its role in SEO. Why Does Timing Matter?

Acquisitions 69

Acquisitions Domain Link Building High Quality Lead 69

Martech

OCTOBER 4, 2021

Salesforce’s acquisition of Datorama happened way back in 2018. Brand awareness can be found in obvious areas like the ad you see when you’re scrolling through social media, or a pop-up that you click on,” said Sangha. But with the Perkuto acquisition it adds a big dose of marketing operations. Read more here. Joke of the day.

Acquisitions 98

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 98

Biznology

JULY 21, 2021

Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or until way too late in the process. Ask your social team to review the other company’s social media accounts and the chatter online about that company.

Social Media 151

Social Media Advertising Agencies Media Paid Search Agency 151

Liveintent

JANUARY 11, 2021

First, Salesforce acquired Slack, a business communication platform – its biggest acquisition to date. But its acquisition of Kustomer proves how much the social media platform understands the power of email in building customer loyalty and engagement. Acquisitions may come and go, but email is forever.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Oktopost

MAY 4, 2022

Today, HR is more like marketing than ever before – and social media is a key player in making sure an employer brand is communicated. Hot Topics of this Episode: How to ensure your employer brand message across social media is authentic and reflective of your true company culture.

Social Media 69

Social Media Acquisitions Transparency Media 69

Sprout Social

OCTOBER 12, 2020

In this article, I’ll discuss how marketers can create a social media content funnel to support three stages of the funnel: awareness, consideration and conversion. In the Sprout Social Index, 45% of consumers say they will unfollow brands on social media when they post irrelevant content. It all starts with awareness.

Top of Funnel 142

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 142

Valasys

JULY 8, 2021

On the 5th of June 2021, Lightspeed, the one-stop commerce platform for traders across the globe announced the closing of the previously initiated acquisition of NuORDER. Lightspeed finalized the acquisition of cash consideration of approximately $206.9

Acquisitions 52

Acquisitions Merchandising eCommerce Distribution 52

Aberdeen

NOVEMBER 23, 2020

Spiceworks Ziff Davis (SWZD) has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research. The post Spiceworks Ziff Davis (SWZD) Scales Actionable B2B Intent Data With Aberdeen Acquisition appeared first on Aberdeen.

Intent Data 98

Intent Data Acquisitions Intent Demand Generation Agencies 98

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics. Putting Acquisition Into Action. Pursuing High-Performance Partners. Why would you recruit them differently?

Paid Content 132

Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

LeadsRX

FEBRUARY 16, 2021

Here’s one take on the deal from MarketingDive: “IHeartMedia’s acquisition of Triton Digital is another sign of how media and technology companies aim to help marketers reach the growing audience for podcasts, whose key advantages for consumers are portability and flexibility.”.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Liveintent

MAY 24, 2021

. …But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. On average, people spend 144 minutes on social media sites every day. Check out the video clip below to hear his insights: Email newsletters as a customer acquisition channel. Here’s why.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

SmartBug Media

AUGUST 18, 2020

This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. In short, customer acquisition efforts come with up-front costs.

Acquisitions 71

Acquisitions Allocation Paid Social Agency Paid Search Agency 71