Remove acquisition
article thumbnail

How You Can Strike It Rich with Customer Acquisition and Customer Retention | What’s Your Edge?

Vision Edge Marketing

Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. We’ll explore the importance of well-crafted customer-centric strategies, guided by data-driven customer insights that will help you strike it rich when it comes to customer acquisition and retention.

article thumbnail

43% of Marketers Believe Their Data Acquisition Strategy Needs Improvement

KoMarketing Associates

Customer data continues to be a crucial part of marketers’ strategies, and new research indicates that there is room for improvement when it comes to data acquisition. In terms of the biggest challenges marketers are facing in this area, the majority (71%) cited old/outdated data. Using Customer Data to Achieve Marketing Goals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four Smart Strategies to Improve Customer Experience and Increase Acquisition

Webbiquity

Research from Nielsen shows that 92% of customers believe recommendations from friends and family, illustrating the significance of word-of-mouth marketing (WOMM). How can you capitalize on these growing trends of CX and acquisition? How to Improve CX and Increase Acquisition. Personalization is crucial in digital marketing.

article thumbnail

Adobe and Figma abandon acquisition plan

Martech

Adobe and Figma have announced the termination of a transaction plan that would have seen the creative and marketing giant acquire the collaborative design platform for $20 billion, half cash and half stock. The acquisition by Adobe of Figma would indeed have eliminated one of its major rivals in the creative collaboration space.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers!

article thumbnail

How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition

Vision Edge Marketing

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. At the end of a recent Sales and Marketing gathering where a Chief Growth Officer asked me to retell the story, he asked me if I would record it for his team. What a wonderful request.

article thumbnail

Using data analytics for customer acquisition: Best of the MarTechBot

Martech

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1.

article thumbnail

The Retailer’s Guide to Marketing Data

You’ll learn: How to leverage consumer data to boost marketing ROI & customer acquisition. Download this whitepaper to learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases. Techniques to build personalized campaigns & find the best prospects.

article thumbnail

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? We were measured by the number of leads we generate.

article thumbnail

The Retailer’s Playbook for Customer Acquisition

Now more than ever – one need remains consistent: a successful customer acquisition program. We developed this guide to help retailers build a data-centric acquisition program that lowers their acquisition costs, eliminates wasteful spending, attracts high-value customers and provides a competitive advantage in a tight market.

article thumbnail

2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

article thumbnail

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies.

article thumbnail

The Revenue Leaders Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Chances are that if you ask your sales and marketing teams this question, you may open up a can of worms. However, Sales & Marketing departments that work together will guarantee the opposite - higher acquisition, better nurturing, and more effective sales. This is unfortunate because it is a necessary conversation.