acquisition Marketing Related Topics 
Vision Edge Marketing
OCTOBER 3, 2023
Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. We’ll explore the importance of well-crafted customer-centric strategies, guided by data-driven customer insights that will help you strike it rich when it comes to customer acquisition and retention.
KoMarketing Associates
JANUARY 26, 2022
Customer data continues to be a crucial part of marketers’ strategies, and new research indicates that there is room for improvement when it comes to data acquisition. In terms of the biggest challenges marketers are facing in this area, the majority (71%) cited old/outdated data. Using Customer Data to Achieve Marketing Goals.
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Envy
APRIL 24, 2024
Paid user acquisition campaigns (the term we also lovingly call PPC) - when executed with your target audience’s needs, concerns and pain points in mind - can create effective awareness around brands, products and service offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel.
Martech
APRIL 22, 2024
Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. A powerful content management system. Web hosting.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers!
Webbiquity
NOVEMBER 4, 2021
Research from Nielsen shows that 92% of customers believe recommendations from friends and family, illustrating the significance of word-of-mouth marketing (WOMM). How can you capitalize on these growing trends of CX and acquisition? How to Improve CX and Increase Acquisition. Personalization is crucial in digital marketing.
Vision Edge Marketing
JUNE 10, 2021
In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. At the end of a recent Sales and Marketing gathering where a Chief Growth Officer asked me to retell the story, he asked me if I would record it for his team. What a wonderful request.
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You’ll learn: How to leverage consumer data to boost marketing ROI & customer acquisition. Download this whitepaper to learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases. Techniques to build personalized campaigns & find the best prospects.
Speaker: Dawn Colossi, CMO, FocusVision
A shift is occurring for B2B Marketers. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? We were measured by the number of leads we generate.
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Now more than ever – one need remains consistent: a successful customer acquisition program. We developed this guide to help retailers build a data-centric acquisition program that lowers their acquisition costs, eliminates wasteful spending, attracts high-value customers and provides a competitive advantage in a tight market.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Chances are that if you ask your sales and marketing teams this question, you may open up a can of worms. However, Sales & Marketing departments that work together will guarantee the opposite - higher acquisition, better nurturing, and more effective sales. This is unfortunate because it is a necessary conversation.
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