Biznology

DECEMBER 9, 2013

Is customer service your most powerful retention tool or your competitors’ most powerful acquisition tool? Isn’t this common practice in other businesses to lock customers up before their official renewal dates, before they are at risk of going to a competitor? Car companies do it with lease customers all the time.

Marketing Management 80

Marketing Management Acquisitions Tools Service 80

Modern B2B

MAY 22, 2023

This isn’t true in all cases, but if you’re locked into a 3 year contract and the service is poor, there’s little you can do about it! We know it costs more to acquire a new customer than it does to retain an existing one – and increasing customer retention rates by 5% boosts profits by 25% to 95%. For SaaS software it’s different.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Salesforce Marketing Cloud

AUGUST 7, 2023

See the guidelines Backstory on the Salesforce office robots After Salesforce completed its acquisition of Slack in 2021, the security operations team learned that six office robots had been purchased from Cobalt Robotics to patrol the halls to perform security checks at some Slack offices. That doesn’t mean they’re taking over.

Marketing AI 98

Marketing AI Privacy Lock-In Guidelines 98

Liveintent

DECEMBER 20, 2021

Over on Facebook, reach is dwindling and cost-per-acquisition (CPA) is rising, pricing many businesses out of the market. Because Facebook locks its data inside a walled garden. ” “Email’s like oxygen,” Oates adds in reply to Kostechka’s cheeky analogy. That’s where email comes in.

Cost per Acquisition 126

Cost per Acquisition CPA Lock-In Opt-out 126

Rev

SEPTEMBER 29, 2018

” It’s not uncommon for those lookalike audiences to shave 50% or more off of the cost of acquisition in a B2C environment. We’ve kidnapped an elite team of Data Scientists from places like Stanford and locked them in a room with unlimited Redbull and Doritos until they figured it out. Is B2B left out in the cold?

Marketing AI 148

Marketing AI Demand Generation CPL Cost per Lead 148

Liveintent

JULY 14, 2021

An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception. An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception. Yes: 87.2%.

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

Bluetext

FEBRUARY 21, 2018

That may, in fact, be one of several desired outcomes, which could include raising venture capital, making acquisitions themselves, penetrating new markets, accelerating growth, or all of the above. Yes, locking in on PR sizzle is a good strategy, but enterprise value is strengthened when a complete business capability story is told.

PR 21

PR Acquisitions Public Relations Lock-In 21

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 But it’s not entirely dissimilar either, in spirit or tactic. It represents 19.4% of LinkedIn’s total revenue. Actually, yes.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Martech

MAY 17, 2023

Perhaps your company has undergone a merger or acquisition, and you have duplicate tools that perform the same function. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Maybe other tools in your stack might have added functionality, making a tool redundant.

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Tools 96

Thinkers360

MARCH 22, 2024

Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory. Highlighted Content : 33. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Bluetext

MAY 2, 2018

Private equity firms are constantly in need of developing a new brand for their acquisitions, often including a new name, look, logo, and visual identity, along with a website and a go-to-market strategy to launch into the market. The target acquisition would bring a ready-made brand to the buyer from which to build and grow its market share.

Acquisitions 20

Acquisitions Brand Identity Branding Advertising Agencies 20

Content Standard

NOVEMBER 30, 2021

Digital experiences were thrown into the spotlight, and all the trillions spent on digital transformation (DT) initiatives over the years didn’t keep brands from being caught on the back foot. Case in point: I heard from a marketing executive who was panicked that her brand’s digital experience was not ready for prime-time.

Top of Funnel 133

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 133

Hubspot

MARCH 8, 2023

But locking in on a role you can secure and grow in can be tough. So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. The demand for certain sales roles rises and falls as time passes. And it offers an optimistic outlook for aspiring sales reps, looking for job security.

Lock-In 66

Lock-In Trade Show Education Statistics 66

Convince & Convert

NOVEMBER 20, 2015

When you combine such ubiquity with Facebook’s acquisition and development of other platforms such as Instagram, Messenger, Notify, WhatsApp—as well as internal features such as video viewing, the Buy button, Instant Articles—you have the formula for Facebook as the Internet. Why has this been such a big deal for the site?

Facebook 138

Facebook Lock-In Comparison Acquisitions 138

CoSchedule

SEPTEMBER 2, 2022

On the other hand, acquisition marketing focuses on filling the marketing funnel with new leads via paid advertising, organic search, social media, or content marketing. While expanding your customer base is a vital part of driving growth, customer acquisition has become significantly more challenging in recent years.

Paid Content 44

Paid Content Work Management Marketing Management Budget Programs 44

B2B Digital Marketer

JANUARY 20, 2022

11:43 – How to identify a client is so locked and frozen that you should not waste your time. 43:24 – Client acquisition + Client retention with EGRIP. You have to be thinking of creating trust and creating rapport , which is based on emotions and goals. Only then will the information be useful. Podcast Timestamps/Outline.

Digital Marketing Funnels 52

Digital Marketing Funnels Lock-In Marketing Management Marketing Funnels 52

Hubspot

NOVEMBER 9, 2021

When done correctly, RPM allows organizations to leverage effective, consistent sales and marketing processes to lock in on target personas and market segments. No business is perfect. There's always something you could be doing better — some hitch or hiccup in your sales or marketing efforts that could use some smoothing over.

Work Management 67

Work Management Marketing Management Lead Ranking Peer-to-peer 67

Aberdeen

DECEMBER 12, 2022

4 of Research Meets Reality — Small Business HR Technology, with Mike Lock and Jim Stefanchin. With tools for payroll, expense management, hiring and talent acquisition, etc., (This article stems from Ep. Its main points have been consolidated for brevity.). In fact, 47% say managing costs is their top issue.

Small Business Marketing 40

Small Business Marketing Resources Contingency Planning Business 40

KoMarketing Associates

FEBRUARY 13, 2018

If the webcast is free to attend, be sure to mention this in the ad copy or the video itself as an additional incentive to sign up and lock in that lead. Facebook’s current 2.07 billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. Entice With eBooks.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Hubspot

OCTOBER 4, 2019

Framing it that way can help you sort the vanity metrics, like the number of monthly social media impressions, from the things that matter, like cost-per-acquisition. Fortunately, there's a tool to help you succeed: KPI dashboards. Here are a few examples of KPI dashboards in action. Subscription Model Dashboard. Large Ticket Item Dashboard.

Lead Ranking 93

Lead Ranking Marketing Qualified Leads Cost per Acquisition Sales Qualified Leads 93

SalesIntel

OCTOBER 20, 2021

Additionally, these data sets often remained siloed after the acquisition for a period of time, meaning you cannot access all of the data in one place, and often not without upgrading your contract. ZoomInfo claims to have the largest B2B database with over 80M emails and 46M direct dials which are impressive numbers by all accounts.

Zoominfo 98

Zoominfo Best Practices Bombora Intent Data 98

Webbiquity

JUNE 19, 2019

If you’re struggling to stay locked into this aspect of your business, don’t worry, you’re not alone. It’s usually healthy to maintain an in-house marketing team that can formulate strategies and execute customer acquisition campaigns. Guest post by Cassy Hathaway. Image credit: Akil Mazumder from Pexels. Hire an Executive Assistant.

Paid Search Agency 165

Paid Search Agency Enterprise Management Marketing AI Work Management 165

Influitive

APRIL 22, 2015

Deepen engagement to lock in loyalty. Building customer loyalty increases retention—and makes acquisition easier. For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. After all, B2B buyers don’t respond to reward points and coupons. Download the free report here.).

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

Adobe Experience Cloud Blog

JUNE 12, 2019

Unlike traditional inbound marketing models, where marketers try to engage with the largest number of potential buyers, ABM puts an account filter on existing marketing automation efforts, forcing marketers to shift their mindset to also focus on a targeted set of accounts in lock-step with sales. The key word in that statement is “also.”.

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

QuanticMind

JULY 7, 2023

Those conversions will also cost more this time of year—the CPA for a sale or acquisition on December 22 will likely cost more than it did on June 8. The element of supply-and-demand is as real as Santa is to your 3-year-old, so buy earlier to lock in space. What does that planning entail?

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

BenchmarkONE

JUNE 17, 2021

Nurture campaigns hope to address this more passive audience by offering them the chance to indulge in that brief “what if” and can potentially lock them into a desire to buy. Most visitors who land on your website aren’t ready to buy, but they are interested in what you have to offer. What’s a Nurture Campaign?

Campaigns 65

Campaigns Paid Search Agency eCommerce Ad Exchange 65

accelerate agency

APRIL 27, 2021

CPA (Cost per Acquisition). The only way to ensure your marketing budget makes sense is by knowing the cost per acquisition of campaigns. The only way to ensure your marketing budget makes sense is by knowing the cost per acquisition of campaigns. MRR (Monthly Recurring Revenue). And, customers don’t pay you upfront.

Cost per Acquisition 52

Cost per Acquisition Churn Rate Marketing Websites Paid Search Agency 52

Anyword

OCTOBER 10, 2019

Digital ad giants Google and Facebook (and to a lesser extent, Amazon) have a lock on the market, leaving publishers increasingly dependent on those sources of traffic and revenue. As an added bonus, the acquisition means that Vice’s employees are now predominantly women. September Recap. Are you optimizing for quantity or quality ?

CPC 40

CPC Cost Per Click Facebook Lock-In 40

Anyword

OCTOBER 10, 2019

Digital ad giants Google and Facebook (and to a lesser extent, Amazon) have a lock on the market, leaving publishers increasingly dependent on those sources of traffic and revenue. As an added bonus, the acquisition means that Vice’s employees are now predominantly women. September Recap. Are you optimizing for quantity or quality ?

CPC 40

CPC Cost Per Click Facebook Lock-In 40

ClickZ

JUNE 18, 2020

There has been an uptick the past couple years in CDP popularity and several vendors have made acquisitions of CDPs to further boost the capabilities of their digital experience suite. AI empowered CDPs lead to a more fluid customer experience, an experience that is tailored in real time, as customer behaviors and mannerisms change.

Marketing AI 83

Marketing AI Planning Ideal Customer Profiles Budget Programs 83

Engagio

NOVEMBER 27, 2018

What if I told you that you should not trust 60% of the doctors practicing medicine? What if 60% of the curriculum you learned in school was wrong? What if 60% of the money you put into your bank was at risk for getting stolen? That all sounds pretty terrifying, right? You know which accounts to go after in the first place.

Account Based Marketing 85

Account Based Marketing ABM Data Hygiene Lead Scoring 85

Porch Group Media

NOVEMBER 10, 2021

Online channels boomed as a result of the pandemic lock-down and email marketing is one of the smartest, most effective ways to reach a massive percentage of your key demographic. Email is 40 times more effective at customer acquisition than Facebook and Twitter combined. The Power of Email Marketing. compared to 17.6%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Salesforce Marketing Cloud

NOVEMBER 3, 2021

Because customers of these services don’t get locked in with months- or years-long contracts, they don’t really have a reason to stick around and see what else the service can offer once they’ve gotten their fill. And that’s a huge challenge for streaming services and media providers who are looking to win the war for attention.

Work Management 52

Work Management Marketing Management Cable Bundling 52

Customer Experience Matrix

DECEMBER 4, 2012

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. This is happening to some extent, but not as quickly as I had expected. But while I see just a few general systems trying to become vertical specialists, I do keep finding specialist products trying to serve additional markets.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Hubspot

AUGUST 2, 2022

The fundamental feature of SaaS, however, is its flexibility — companies don’t want to be locked in for years of service. The fundamental feature of SaaS, however, is its flexibility — companies don’t want to be locked in for years of service. Here’s what that looks like in practice. Unpacking the SaaS Revenue Model. Ongoing Retention.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Cross-Selling 65

Allocadia

APRIL 11, 2019

All CMOs have a broad range of things they’re responsible for, such as customer retention, new logo acquisition, partner growth, brand, etc. In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. I can think of a few.

Planning 52

Planning Marketing Plans Allocation Work Management 52

Directive Agency

JUNE 12, 2020

The process of activation gives the customer various opportunities to interact with your business without feeling like they are locked down to a contract. According to 99 Firms , 80% of marketers claim email is best for customer acquisition. Integrate sales and marketing to activate your leads and generate sales.

Activities 72

Activities Search Marketing Work Management Planning 72