Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young. Know What Content Resonates.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. LinkedIn is a good starting point, but ZoomInfo TalentOS can enhance your searches with data that lets you narrow in on the best job candidates faster. ” Fig: Obstacles that TalentOS solves for LinkedIn users. .”

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. LinkedIn is a good starting point, but ZoomInfo Recruiter can enhance your searches with data that lets you narrow in on the best job candidates faster. ” It’s Difficult to Source Good Candidates Quickly.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

seo.co

MARCH 30, 2021

We all know that Linkedin is an effective tool for networking with other professionals and finding quality leads in new markets, recruiting talent, and marketing your business to new clients. The problem with much of the work that is done on Linkedin is that it is time-consuming and incredibly tedious (not to mention boring as can be).

Work Management 76

Work Management Marketing Management Linkedin Software 76

Webbiquity

APRIL 18, 2024

B2B marketing automation doesn’t just do the heavy lifting, it also digs deep into data, giving you insights into what’s working and what’s not. This makes your customer acquisition more efficient and helps boost overall marketing performance. What are the Benefits of B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Martech

APRIL 19, 2024

Schiele is a past speaker at The MarTech Conference , a contributor to Search Engine Land and Head of Paid Acquisition at Jordan Digital Marketing. Dig deeper: LinkedIn introduces CTV ads for B2B campaigns Schiele and her team use lead forms with qualifying questions to weed out irrelevant leads.

Lead Gen 98

Lead Gen Paid Content Social Media Sales Qualified Leads 98

Marketing Insider Group

JULY 28, 2020

A LinkedIn report found that 78% of IT buyers seek information when looking for a provider. Many tasks or activities within content marketing work well with automation. Acquisitions Overshadow Organic Development in Brand Growth. Last, the authors correlate the results of the acquisition trend. Marketing Automation.

CMO 316

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 316

Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. I would have looked so much more prescient had they announced the acquisition after I had published this post! The Fliptop/LinkedIn deal is just more evidence of the connection.

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Webbiquity

APRIL 23, 2024

A high ROI in email marketing indicates that your campaign is working; the right people are seeing it and being compelled to take the intended action, which could be downloading a resource, making a purchase, or subscribing to a newsletter. Your marketing staff needs to develop a compelling acquisition strategy, and carry it out carefully.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. Let’s take a look at how you can find the perfect platform—and how to tell if it’s working for you.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Sales Hey, revenue teams, one of the best ways to engage with potential leads is on LinkedIn.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

illumin

APRIL 2, 2024

Canva made a name for itself in the world of technology and digital design; with its new acquisition of Affinity, it may be unstoppable. This acquisition perfectly positions Canva to strategically enter the ring. On March 26, 2024, the two companies announced the deal with significant excitement. Follow @illuminHQ

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Martech

OCTOBER 19, 2023

About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report. Customer acquisition cost (САС). By calculating CAC, you can measure the ROI of your customer acquisition strategies. New revenue. Customer lifetime value (LTV).

Top of Funnel 125

Top of Funnel Planning Product Ad Frequency 125

Marketing Insider Group

AUGUST 11, 2023

Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. For example, Instagram is visual-heavy, while LinkedIn focuses on professional connections.

Social Networks 181

Social Networks Business Work Management Social Media 181

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. We could talk for hours about some of my concerns, post-Microsoft acquisition, about things they’ve done that have watered down the platform. You have to be on Twitter.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Thus, they fail to take maximum advantage of their unique strengths and maximize customer acquisition.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Salesforce Marketing Cloud

APRIL 22, 2024

Today everyone can and should have an online portfolio sharing their work. Make it easy for teammates, leadership at your company, potential employers, collaborators, and clients to view a cohesive portfolio for your body of work. Developers of all stripes can showcase their relevant work.

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Pam Didner

OCTOBER 15, 2022

Bringing events to life is stressful and tedious work. Attendee acquisition strategy. There is still a team at registration to help out if needed, but attendees do most of the work. Here are some helpful links to find registration and mobile apps that work well for events. If everything goes well, it’s expected.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. And it’s working. I do think it would be great for entry-level job seekers, as well as a talent acquisition team or recruiter to utilize TikTok.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. And it’s working. I do think it would be great for entry-level job seekers, as well as a talent acquisition team or recruiter to utilize TikTok.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Lenny's Newsletter

SEPTEMBER 7, 2023

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m. Tough Conversations.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Lenny's Newsletter

AUGUST 22, 2023

Elena is a growth advisor and angel investor—you can find her on LinkedIn and Twitter , and don’t miss her amazing newsletter, Elena’s Growth Scoop. Instead, they work on creating distribution strategies that help acquire, activate, engage, and monetize customers on the existing product value.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. What if there was a way to take a lot of the guesswork out of expanding your network, to consistently get connected with credible, experienced professionals who are able and willing to help with whatever you’re working on? The Product.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Zoominfo

MAY 21, 2020

If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. When your prospect doesn’t respond to social touches. In that case, walk away. And she responded!

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

EveryoneSocial

AUGUST 21, 2018

Social Selling + LinkedIn. This post covers social selling on LinkedIn, some important stats, why more employees need to master social selling, and LinkedIn social selling tips. This post will cover the following: Why Social Selling on LinkedIn Specifically. Why All Employees Should Master Social Selling on LinkedIn.

Linkedin 74

Linkedin Peer-to-peer Stats Ideal Customer Profiles 74

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. Post consistently on LinkedIn and other popular social platforms, and ensure your copy and visuals are engaging.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Zoominfo

OCTOBER 12, 2021

In-house recruiters become aware of a new role or internal vacancy that has been approved by the HR department or talent acquisition team. LinkedIn Recruiter will pull in other folks that look like a fit … but on ZoomInfo TalentOS, I find a lot more of the specific roles I’m looking for.” Alex Martinez, Amazon Recruiter

Zoominfo 100

Zoominfo Ideal Customer Profiles Amazon Acquisitions 100

Zoominfo

OCTOBER 20, 2021

Start with InMail With so many candidates using LinkedIn to manage their job search, start your outreach efforts on LinkedIn before reaching out to candidates via their personal email. Make it compelling and impactful, but realize on the other end of that message is a human being, and work to make a human connection.”

Personalization 100

Personalization Zoominfo Outreach Work Management 100

Biznology

FEBRUARY 23, 2018

When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. But I am happy to say that my longtime pal and colleague Steve Gershik is working on a solution for this unwise imbalance. Readers can visit Koyne Marketing , follow me on Twitter ( @sgersh ), or connect with me on LinkedIn.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Contently

AUGUST 3, 2016

But LinkedIn? As the internet’s corporate rolodex, LinkedIn gets the job done. By extension, the posts we write and share on LinkedIn should communicate intelligence, self-awareness, skepticism, and depth. Abstract advice like “ 3 Steps to Finding that Work/Life Balance ” or “ The Truth About Authentic Leaders.”

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Top Rank Marketing

DECEMBER 22, 2023

Report] Within two years marketers will work with an average of 7.5 In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6 channels, and utilize 16.3 Customer promises are about the customer.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Mehdi spends his spare time musing about startup growth strategies, personal productivity, and remote work.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Scoop.it

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods. The headline, images, and call to action should mirror the ad’s creative.

Paid Content 62

Paid Content Media Plans Planning Allocation 62