KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young. Know What Content Resonates.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Webbiquity

JULY 19, 2022

Number of customers who subscribe to a piece of software or use a service like a podcast hosting platform , website builder, or email marketing tool. There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. Customer Acquisition Costs.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Martech

APRIL 20, 2023

Jay Baer Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies from scratch. He is also one of the LinkedIn Top Voices, which is the site’s official influencer program.

Marketing Management 111

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 111

Martech

APRIL 19, 2024

The forms automatically fill in the reader’s information when it loads and the lead is generated on the Meta platform, instead of sending the prospect off to a website. When a visitor has to visit an advertiser’s website to complete a form, Meta usually sees a 20% dropoff in conversions. An instant form lead gen ad.

Lead Gen 60

Lead Gen Paid Content Social Media Sales Qualified Leads 60

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees. For example, do you know where your website traffic and leads comes from ?

Social Networks 186

Social Networks Business Work Management Social Media 186

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. Post consistently on LinkedIn and other popular social platforms, and ensure your copy and visuals are engaging.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

ClickZ

MAY 24, 2019

Google has updated mobile SERP design to show website names and icons. LinkedIn has added a new Ads tab on Pages for increased ad transparency. This acquisition points to that shift of consumers looking for private, cross-channel communication with brands. Google has updated mobile SERP design to show website names and icons.

SERP 58

SERP Transparency Paid Search Agency Linkedin 58

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” A common question we get is how is this different from LinkedIn or Clubhouse.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

B2B Digital Marketer

MARCH 28, 2024

05:09 – 06:36) Insights into creating a resilient data layer for reliable website analytics and leveraging business metrics for strategic decisions. (08:43 17:45 – 20:07) The criticality of maintaining a healthy website for conversion optimization, and the substantial impact of minor adjustments on revenue. (22:42

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Building a robust customer acquisition process takes time.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. CRO is the art and science of making your website more effective at converting visitors into customers. You want to optimize your website to attract, filter, and convert people with genuine interest and need for your product or service.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

FMG Suite

FEBRUARY 21, 2024

From websites to content, social media, email, and more, we pride ourselves on being the industry-leading solution that enables financial advisors to execute extraordinary marketing in a very efficient manner.” million social media posts. For more information, please visit [link].

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

Martech

DECEMBER 4, 2023

Many B2B marketers struggle with poorly done and unattractive creative elements, including website design and functionality. Building and sticking to investment in out-of-market buyers Ninety-five percent of B2B buyers aren’t in market at any given time, LinkedIn Research suggests. Also, review your value proposition.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Top Rank Marketing

DECEMBER 22, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Harvard Business Review “Brand promises are about the brand. Customer promises are about the customer.

Marketing AI 78

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 78

Oktopost

NOVEMBER 9, 2023

Owned media includes channels a brand controls, like its website and social profiles. Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

SalesGrape

NOVEMBER 19, 2023

One way to utilize data analytics is by tracking website visitor behaviour. For example, SEO plays a crucial role in driving organic traffic to pharmaceutical websites. Some essential metrics to consider include conversion rates, cost per lead (CPL), customer acquisition costs (CAC), and return on investment (ROI).

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

EveryoneSocial

AUGUST 21, 2018

Social Selling + LinkedIn. This post covers social selling on LinkedIn, some important stats, why more employees need to master social selling, and LinkedIn social selling tips. This post will cover the following: Why Social Selling on LinkedIn Specifically. Why All Employees Should Master Social Selling on LinkedIn.

Linkedin 74

Linkedin Peer-to-peer Stats Ideal Customer Profiles 74

Sage Marketing

JULY 23, 2023

It is crucial to proactively adapt to GA4 to ensure a seamless continuation of your analytics capabilities and prevent any loss of valuable data on your startup website. Traffic Acquisition Report: Operating at the session level, this report assists in identifying the specific campaign from which each session originates.

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Martech

OCTOBER 6, 2022

The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). Shell adopted Welcome before its acquisition by Optimizely, and is its largest customer (the second largest is GE). It’s own website was a mess. On the expo floor at Opticon 2022. Real-time segmentation.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Digital Experience Platform 92

KoMarketing Associates

DECEMBER 8, 2021

To view it in GA, look under Acquisitions. This data can provide insight into the true reach of your website. Average visit duration tracks how much time visitors spend on your website. This is a crucial stat in the validation stage because it means users are coming directly to your website. Unique site visitors.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Pam Didner

OCTOBER 15, 2022

Attendee acquisition strategy. The attendee acquisition strategy is a must to get butts in seats. Since you already have an established audience, the purpose of attendee acquisition is more about helping potential attendees understand the agenda and upcoming product announcements or training. Event goals. Event theme or tagline.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Marketing Craftmanship

FEBRUARY 21, 2023

For one of our clients – an emerging healthcare technology company – their Branded Interview led to a relationship between the firm’s CEO and the interview guest that resulted in acquisition of the company at a significant multiple, which was the CEO’s intended exit strategy.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Valasys

JULY 31, 2023

Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. Intrigued, you click on the ad, explore the website, and before you know it, you’re seriously considering making a purchase. Congratulations!

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Webbiquity

FEBRUARY 7, 2023

Adrian Gas, SEO Director of Elite Legal Marketing , says: “Blogging is a great way to get ideal clients to your website. This can involve sharing your story through social media, publishing it on your website or blog, getting it published on popular industry publication or business websites, or presenting it at conferences and events.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Zoominfo

APRIL 18, 2022

It prevents recruiters from wasting time pitching to the wrong people who aren’t a fit,” says Kayt Kelley, senior talent acquisition manager at ZoomInfo. Recruiters can pull lists of highly qualified candidates and link to their LinkedIn profiles directly from the platform. A good RMS supports and empowers your recruitment team.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Zoominfo

JANUARY 12, 2021

By using social media as a marketing tool, you add another channel for potential customers to find you and eventually visit your website! Engaging marketing content that is shared on social media networks can drive clicks back to your website, therefore driving more traffic and hopefully, more leads. Improved Search Visibility.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Webbiquity

JUNE 13, 2023

Analyze each data segment to identify: Purchase patterns Cart history Engagement rate Conversion rate for each website visit Categorize your customers based on demographics including: Age Gender Location Hobbies Ethnicity and religion A detailed analysis of online customer data will help guide your efforts at building strong personalization.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

seo.co

APRIL 19, 2023

No client acquisition strategy starts out flawless. LinkedIn outreach : Use LinkedIn to search for businesses that could benefit from your services and reach out to them through direct messages. Capitalization on Existing Clients Remember, client retention is almost universally less expensive than client acquisition.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Optinmonster

JANUARY 29, 2024

For instance, if a business is focused on increasing website traffic, organic search traffic is a key metric to monitor. Traffic Generation : Increasing the number of visitors to a website or a specific piece of content. Backlinks Count the number of links from other websites pointing to yours.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

SmartBug Media

APRIL 6, 2023

The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. If you can find an opening for that role on one of your customers’ websites, fantastic! Read market research reports.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Pam Didner

JULY 9, 2019

My leads tend to come from referrals, workshops and organic outreach from my website. For me, I decided to use LinkedIn Sales Navigator and InMail, since many of my B2B prospects are on LinkedIn. Sean Anthony found me via virtual cold call (InMail) on LinkedIn. Change my new headline, tagline, LinkedIn profile.

Cold Calling 47

Cold Calling Ideal Customer Profiles Linkedin Account Based Marketing 47

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. For example, LinkedIn is a prime platform for HR networking and thought leadership.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Launch Marketing

JULY 19, 2023

Whether it is undergoing a merger or acquisition or planning to enter a new market, reevaluating your brand strategy comes into play. Or are they engaging on LinkedIn because they are a key decision-maker at their company? Are they on your website a lot and need resources and messaging there that they can access?

Brand Identity 107

Brand Identity Branding Marketing & Strategy B2B 107