Omnicom’s Flywheel acquisition signals the start of a revolution
Martech
NOVEMBER 10, 2023
” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. “The last time holding companies did acquisitions at that scale — close to a billion — was probably when they tried to do first party data plays.” It’s advertising as utility.
Let's personalize your content