Remove acquisition prospect trigger
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Sales and Marketing Alignment: Thought Leadership with Jill Konrath

Adobe Experience Cloud Blog

Your post, How to Shorten Your Sales Cycle , advises following "triggering events" (such as include mergers) that indicate a prospect could benefit from the service you provide. How can marketing departments efficiently monitor triggering events to generate more effective. sales leads for their team? technology. technology.

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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Important data types include - companies (accounts), - contacts (people), - events (mergers, acquisitions, management changes, new products, etc.), - intent (based on content consumption) - technologies used (at the account) Select Targets Target Scoring Vendors in this category use statistical techniques to select target accounts.