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Demandbase Reveals Major Acquisitions, Deviates focus from ABM

Valasys

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

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New developments in B2B marketing list acquisition

Biznology

Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions. Companies such as InsideView and Leadspace are developing solutions in this area. Response files tend to be more current and accurate than compiled files.

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How to Research Target Accounts in ABM

Engagio

Revenue, profitability, growth, market share, stock performance, outlook, acquisitions, history. Product and technical literature. InsideView. For a Tier 1 account (with the most intensive research), research will almost always include: Market dynamics. Size, growth, maturity, disruption, competitors. Relationships. SEC filings.

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Sales 2.0: Sell Faster, Better, and Smarter

Adobe Experience Cloud Blog

The day kicked off with Gerhard Gschwandtner of Selling Power magazine and Umberto Milletti, CEO of InsideView who discussed how to achieve sales success. The event continued with Brett Queener, SVP of Products at Salesforce talking about Chatter. Demand Generation & Customer Acquisition. The Basics of Sales 2.0.

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Sales and Marketing Alignment: Thought Leadership with Jill Konrath

Adobe Experience Cloud Blog

After a 3-year stint selling technology, I started my own consulting business with a primary focus on shortening time-to-revenue on new product launches. The gap between Marketing and Sales was often so wide, that I was amazed that any product was successful. What matters is the customer -- not the product, service or solution.

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10 Best Sales Intelligence Tools to Consider for Your Business

SalesIntel

HubSpot Sales Hub was built from the ground up as part of HubSpot’s platform, unlike a lot of business software that has been cobbled together through acquisitions. InsideView. InsideView’s Go-To-Market Decision Engine assists you in identifying growth prospects for your business. Product review pages.

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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

This meant I had to cover many different topics in my research, drilling into different sets of details for different kinds of products. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. Hopefully the result is worth the effort.