illumin

FEBRUARY 27, 2024

Walmart is diving into the streaming wars head first with its acquisition of VIZIO and its SmartCast Operating System. The real question is, will this acquisition position Walmart alongside the ranks of Amazon Prime, Netflix, Apple TV, and Disney+? And is there more to this acquisition than meets the eye?

Acquisitions 88

Acquisitions Advertising Agencies Marketing Proposals Paid Search Agency 88

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. Conversion rate metrics To evaluate the effectiveness of your acquisition efforts, it’s important to track metrics like form submissions and purchase rates. Dig deeper: How much does acquiring a customer cost?

Paid Content 80

Paid Content Acquisitions Cost per Acquisition Marketing AI 80

Heinz Marketing

APRIL 19, 2024

Then, that information is handed off to your sales team so they know to demonstrate your product’s most valuable features for each user. The post Beyond Acquisition: 7 Ways B2B Marketers Can Lift Customer Retention and Lifetime Value appeared first on Heinz Marketing. Prioritize Customer Onboarding First impressions matter.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Porch Group Media

JUNE 9, 2022

As a result, using email as part of a mover marketing program has proven to be an effective channel to support brands’ customer retention and acquisition efforts. While about 60% of moves happen during the summer, people move year-round 1 in 4 new movers say they use information they receive by email to help inform their purchase decisions.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Liveintent

SEPTEMBER 8, 2021

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. The social platform owns that contact information, not you. Score acquisition sources. And, not all acquisitions are created equal.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

Search Engine Journal

SEPTEMBER 8, 2022

The acquisition continues Yahoo’s commitment to bringing trusted news and information to its nearly 900 million consumers worldwide and builds on the company’s future vision of news,” the search engine company said via press release. Financial terms of the deal which closed on August 23, were not disclosed.

Acquisitions 93

Acquisitions Press Purchase Media 93

ClickZ

APRIL 1, 2020

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. www.act.com).

Acquisitions 128

Acquisitions Marketing AI Marketing Automation Services FAQ 128

KoMarketing Associates

DECEMBER 18, 2017

According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. Approximately 37 percent intend to grow their database in the near future to add as many new accounts as possible.

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

Porch Group Media

MAY 4, 2021

sources of information to make a purchase decision (Bazaarvoice). Customer Acquisition. The top ranked marketing objective according to Nielsen’s research is customer acquisition. This doesn’t mean brands should stop focusing on acquisition, rather they need to work smarter, not harder. Marketing Data Overview.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Rev

JANUARY 25, 2023

With EV lenses, you’ll know when a target account experiences a major event: Mergers and acquisitions Funding rounds Office expansion Closing offices Hiring sprees for particular functions Layoffs in particular functions And more Exegraphics have always been able to identify trends in your target accounts over time. Want to see it in action?

Best Practices 78

Best Practices Outreach Acquisitions Relevance 78

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Use data-informed equality goals to improve profitability and productivity Data provides a solid foundation for leaders to identify gaps in DEI policies, measure progress, and make informed decisions. This informed data practice is not only good for morale and culture, it’s also good for business. Here are four ways to do that.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Aberdeen

FEBRUARY 7, 2022

Knowledge Brief Future-Proofing Talent Acquisition with Technology 51% of HR leaders expect a continued increase in industry disruption – Download report for more information. What’s keeping talent acquisition (TA) leaders up at night? What does the report cover? Shift in workforce model. Success beyond the TA function.

Acquisitions 52

Acquisitions Digital Transformation Class Forecasting 52

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

Rev

SEPTEMBER 12, 2019

The terms of the acquisition were not disclosed. . These acquisitions, coming on the heels of the recent Dun & Bradstreet grab of Lattice Engines , should have a lot of CDPs, if not nervous, certainly eyeing these moves with raised eyebrows. Again, the terms of the deal have not been made public. . What business? So now what?

Acquisitions 113

Acquisitions Marketing AI Enterprise Management Marketing Management 113

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. Because it covers so much, customer acquisition cost is often one of the first places upper management looks to find cost-saving opportunities. Quick Takeaways. To start, you need to know your existing CAC.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

SmartBug Media

AUGUST 18, 2020

This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. In short, customer acquisition efforts come with up-front costs.

Acquisitions 98

Acquisitions Allocation Paid Social Agency Paid Search Agency 98

Porch Group Media

DECEMBER 2, 2021

However, while 44% of businesses focus on customer acquisition, only 18% focus on customer retention. The post [ON-DEMAND WEBINAR] Build a Data-Informed Customer Retention Strategy in 2022 first appeared on V12. Customer retention plays a critical role in profitability and growth and is one of the most effective marketing strategies.

Webinar Metrics 101

Webinar Metrics Demand Ad Building Marketing & Strategy 101

SmartBug Media

AUGUST 4, 2020

These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. Ensure key business information is present. With all the planning and preparation complete, it’s now time to launch your review acquisition program!

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

seo.co

DECEMBER 1, 2020

One of the most important elements of backlink acquisition to get down early is backlink acquisition timing. In this guide, we’ll teach you how to time your backlink acquisition. The Basics of Backlink Acquisition. Let’s start with a primer on backlink acquisition, and its role in SEO. Why Does Timing Matter?

Acquisitions 69

Acquisitions Domain Link Building High Quality Lead 69

Liveintent

JANUARY 11, 2021

First, Salesforce acquired Slack, a business communication platform – its biggest acquisition to date. But its acquisition of Kustomer proves how much the social media platform understands the power of email in building customer loyalty and engagement. Acquisitions may come and go, but email is forever.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Savanta

AUGUST 9, 2017

Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. And you know what, it’s amazingly easy to secure the inside track.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Savanta

AUGUST 9, 2017

Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. And you know what, it’s amazingly easy to secure the inside track.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics. Putting Acquisition Into Action. Pursuing High-Performance Partners. Why would you recruit them differently?

Paid Content 132

Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

LeadsRX

FEBRUARY 16, 2021

Here’s one take on the deal from MarketingDive: “IHeartMedia’s acquisition of Triton Digital is another sign of how media and technology companies aim to help marketers reach the growing audience for podcasts, whose key advantages for consumers are portability and flexibility.”. It’s not enough. Is it Google- or Facebook-level data?

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Rev

JUNE 14, 2019

Well, the data-driven company acquisition race continues at full throttle. On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. In the realm of acquisitions though, they haven’t made a strong showing. Head spinning yet?

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

EveryoneSocial

NOVEMBER 3, 2021

The term “ war for talent ” was coined decades ago, but today it’s more relevant than ever as companies strive to perfect their talent acquisition strategies to attract the right people. So it’s no surprise that HR professionals say recruitment and talent acquisition is one of the major challenges they face.

Acquisitions 52

Acquisitions Resource Management Marketing & Strategy Best Practices 52

Aberdeen

NOVEMBER 23, 2020

Learn more about what this acquisition means for you in this short video from Richard Jalichandra, Executive Vice President and Global General Manager of SWZD. . The post Spiceworks Ziff Davis (SWZD) Scales Actionable B2B Intent Data With Aberdeen Acquisition appeared first on Aberdeen.

Intent Data 98

Intent Data Acquisitions Intent Demand Generation Agencies 98

SmartBug Media

AUGUST 13, 2021

Gather ’round and get your notebook ready, because we’re going to show you five steps to build a review acquisition strategy for your senior care community. Third-party online reviews sites are also very important in your review acquisition strategy. Reputation management is a key factor in a successful review acquisition strategy.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Sprout Social

OCTOBER 12, 2020

Use social data to inform education content that directly solves a need or pain point your customer is experiencing. This post From awareness to acquisition: Creating a content funnel that converts originally appeared on Sprout Social. Customer care.

Top of Funnel 143

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 143

SmartBug Media

AUGUST 18, 2020

This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. In short, customer acquisition efforts come with up-front costs.

Acquisitions 71

Acquisitions Allocation Paid Social Agency Paid Search Agency 71

Vidyard

NOVEMBER 19, 2020

If discussing sensitive information, password-protect your videos. Gate videos to capture candidate information: You can insert a form that asks for someone’s contact information, either at the beginning of the video, or right before it gets to the good stuff. Start with whatever’s most likely to interest them. Sign Up for Free.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Outbound Engine

SEPTEMBER 27, 2018

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? We’ve put together a super informative (and free!) The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Getting more referrals sent your way.

Acquisitions 80

Acquisitions Stats Marketing & Strategy Custom Publishing 80

Hubspot

NOVEMBER 1, 2018

But it's a daunting task, which is why you need a talent acquisition strategy. Talent acquisition vs. recruitment. Talent acquisition, on the other hand, is a long-term HR strategy meant to attract the best, most qualified people and convince them to bring their unique skills to your company. Talent acquisition.

Acquisitions 93

Acquisitions Marketing & Strategy Best Practices High Quality Lead 93