Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Long tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on youtube. It often contains a head term, which is a more generic search term 1 or 2 words in length.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Link acquisition is a primary ranking factor that both B2B and B2C sites need to follow.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Hubspot

JUNE 18, 2012

Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. An ad position of 1 is the highest on page one of the SERPs. Display Network Only: Ads will appear on websites in the Google Display Network, which include all of Google’s partnering websites -- like YouTube and Gmail.

Adwords 28

Adwords Cost Per Click Lead Ranking Lead Scoring 28

SmartBug Media

MARCH 18, 2020

Google can place your ads across its display network, which includes those millions of websites as well as Google properties such as YouTube and Gmail. In each ad, you write your messaging in the form of two headlines, a description, and a URL (your web address). As you might imagine, Google Ads is a tremendous platform.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Single Grain

JULY 14, 2020

Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. Step 3: A salesperson will analyze the visitor’s data and say something like, “ Hey, I noticed you downloaded this YouTube guide. Product-led growth is a business model that relies on the product itself for user acquisition, conversion and retention.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Single Grain

NOVEMBER 16, 2023

Aligning with the Buyer’s Journey: SaaS acquisitions often entail a prolonged decision-making process. In your content audit , identify which pieces contribute most to lead generation and customer acquisition: Quality Assessment : Ensure that product information and feature content are up to date.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98