SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Here’s our top sessions and their corresponding highlights.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Hubspot

JULY 18, 2019

Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Hubspot

FEBRUARY 7, 2018

It all started when my colleague, HubSpot's Director of Acquisition Matt Barby, pointed out that a Google search for Justin Timberlake would display the following within the search engine results page (SERP): Naturally, I had questions. First, why isn't "none of them" an option? But more important -- what is Google up to?

Google 71

Google SERP Eye-Tracking Hubspot 71

Hubspot

FEBRUARY 5, 2018

Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore? C onsider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks.

Features 76

Features Google Work Management SERP 76

Hubspot

MARCH 18, 2020

To help small teams, social media management software provides marketers with the tools they need to execute an entire social media strategy, such as the tools within HubSpot's Marketing Hub. Acquisition Team. Acquisition hires are the first contact with customers — they will introduce audiences to your brand.

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. At HubSpot, keyword research informs the topics we write about each quarter. For example, HubSpot's socials do both. Blogging does way more than populate your website with content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition. 6 SEO Tactics for Maximum Customer Acquisition. *

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Moz

AUGUST 7, 2019

We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. This was also a key component to positioning Sales Hacker for acquisition.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

seo.co

OCTOBER 6, 2021

There are three main areas where content can affect your conversion rates, and I’m going to explore each of them in turn: Acquisition. Content as Acquisition. I won’t get into the specifics of SEO in this article, but know that your articles will have to meet certain SEO protocols to maximize their chances of being featured in SERPs.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Partner Marketing. Personalized Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Valasys

DECEMBER 19, 2019

Because of the race for ranking higher for organic traffic fiercer on the search engine result pages (SERPs), your content can be the ultimate gateway to achieve higher organic rankings. Content marketing for Lead Generation: According to Hubspot, B2B brands with blogs generate 67% more leads than B2B marketers without blogs.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. It is vital to get these elements right in order to outrank your local competitors in the SERPs. In many cases, the most relevant results are local.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Optinmonster

FEBRUARY 21, 2024

Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. Stick to a Posting Schedule As research shows, the more often you post, the better your customer acquisition will be. If you do, Google will reward you.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Hubspot

APRIL 12, 2016

HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). You've likely noticed them right above all the organic results on a SERP: Display ads appear on a website while browsing. Check out this page for more information.).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

SnapApp

APRIL 4, 2018

8: Customer Acquisition Cost (CAC). . For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

FEBRUARY 5, 2020

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. In the early years of HubSpot, we were an open book. The opinions we advance outside of HubSpot are infused internally through our open culture and foundational documents like our customer code , which has garnered 1.3

Enterprise Management 95

Enterprise Management Hubspot Lead Ranking Sales Management 95

Hubspot

APRIL 20, 2011

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). From HubSpot's 101 Marketing Charts Report ).

Lead Ranking 28

Lead Ranking Lead Scoring Facebook Correlation 28

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. If you slip in the SERPs for a head term (if you're one of the few ranking for it) it is a dramatic blow to your business with a rough road to recovery. How to Target Long Tail Keywords.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

NOVEMBER 14, 2018

After some early struggles to get any traction for Nerdwallet, founder Tim Chen realized organic search was the only customer acquisition channel that had enough volume to boost his site’s awareness and eventually compete with the big players in the space. million users per month in 2014, plus many more today. Picture Credit: SlideShare.

Startups 69

Startups Google Press Domain 69

Hubspot

JULY 13, 2011

PPC management firms can only operate with the information they have, and factors that go into your overall COCA (Cost of Customer Acquisition) aren’t usually part of that. Highly placed organic results typically receive the highest amount of traffic of any position on the Search Engine Results Page (SERP) – by far.

eCommerce 28

eCommerce Spending FAQ ROAS 28

Hubspot

NOVEMBER 11, 2020

An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). The higher your blog posts rank in the SERPs, the more visibility (and, as a result, traffic ) your blog can earn through organic search. Positioning (the ranking position on Google SERPs). Organic Clicks.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Marketing Insider Group

SEPTEMBER 14, 2020

Half of the clicks on SERPs go to the top 3 results. Google utilizes 810 rare SERP features. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Pew Research Center ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Traffic to the HubSpot Blog 2014 - 2017. But in 2018, those long-tail search queries are more likely to result in entirely different SERPs with entirely different top results. Our New Editorial Strategy.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). Like many acquisition channels, SEO is complicated. That’s not to say, however, that you should shun all other acquisition strategies. That’s in stark contrast to other acquisition channels.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

DECEMBER 28, 2023

From programmatic SEO to content updates and strategic acquisitions, this blog post will break down the most actionable strategies we anticipate marketers will use in 2024. Plus, updating content can enhance your SEO efforts, making you a more competitive force on the SERPs. Here’s how it works at a high level.

Tactics 52

Tactics Top of Funnel SEO Domain 52

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Link acquisition is a primary ranking factor that both B2B and B2C sites need to follow.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Moz

SEPTEMBER 29, 2019

In fact, it might be algorithmically impossible to get your website on top of the SERPs. When we know a client has to get visibility for a given keyword but the SERPs won’t budge, our agency builds guest posting into our client's content strategies. When you're competing for SERP visibility with a large brand, SEO is an uphill battle.

Lead Ranking 60

Lead Ranking Lead Scoring Traffic Organization 60

Single Grain

JANUARY 24, 2020

” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. You can check the metrics mentioned above using tools like SEMrush, Hubspot, Ahrefs, Google Search Console, Hotjar and Crazy Egg. This will help you highlight the effectiveness of your link acquisition strategy.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Hubspot

MARCH 8, 2018

That said, it would be interesting to conduct further research to determine if these same faster-loading sites -- the ones that receive better voice search rankings -- also have higher search engine results page [SERP] rankings. What Our Experts Say: Matthew Howells-Barby, Director of Acquisition. HTTPS and SSL. Source: Moz.

Optimization 76

Optimization SERP Domain Lead Ranking 76

Hubspot

JUNE 4, 2013

I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. By focusing more on content promotion and branding, your SEO will create additional acquisition channels. By strong branding, I’m not talking exclusively about giants like CNN and Zappos et al.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. The Invisible Attribution Model of Link Acquisition.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

accelerate agency

JANUARY 10, 2021

Perhaps the most fundamental aspect of succeeding in the niche is getting customer acquisition right. That means building successful acquisition and marketing strategies. You need this kind of slow-to-build but stable growth, as customer acquisition costs (CAC) are rising. Like many acquisition channels, SEO is complicated.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Single Grain

APRIL 17, 2023

SEO: Tools used for keyword research, reviewing backlinks and analyzing SERPs, like Semrush. Be sure to keep the key players in the loop at every phase of the tech-acquisition process and ensure that their concerns are being addressed. Take a look our our ‘ Semrush review ’ for a deeper dive into this tool. ?

Work Management 52

Work Management Marketing Management ROI Marketing AI 52

accelerate agency

AUGUST 10, 2021

Perhaps the most fundamental aspect of succeeding in the niche is getting customer acquisition right. That means building successful acquisition and marketing strategies. You need this kind of slow-to-build but stable growth, as customer acquisition costs (CAC) are rising. Like many acquisition channels, SEO is complicated.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

ClickZ

MARCH 23, 2020

Nevertheless, self-service remains the most effective way of reducing customer acquisition costs. Many others have braved the waters before – Hubspot, Marketo, Buffer, Salesforce, Zendesk – some of these pioneers shared strategies as well as their playbook on how to successfully grow your SaaS business.

Paid Search Agency 127

Paid Search Agency Enterprise Management Lead Ranking Companies 127