Content Standard

SEPTEMBER 29, 2014

The most compelling and thorough systems include a robust content strategy and software-as-a-service (SaaS) tools to help collect and compare data points to increase customer acquisition. A lot of businesses already use solutions like Marketo and HubSpot to automate marketing. Marketo Munchkin Codes for Blogging.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

Vidyard

JANUARY 17, 2017

If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. HubSpot CRM. HubSpot has long been known as a leader in marketing automation, and their new HubSpot CRM tool is top-notch.

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

Marketing Insider Group

DECEMBER 7, 2020

All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. HubSpot – HubSpot offers a complete CRM platform with all the tools and integrations you need to grow better — whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website. Paid Keywords.

Top of Funnel 285

Top of Funnel Work Management Analysis Marketing Management 285

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Hubspot

MARCH 8, 2011

Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release. Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. Three Reasons HubSpot Raised Another Funding Round. Why Raise More Money?

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Terminus

NOVEMBER 14, 2017

At ExactTarget, he served as CMO for 6+ years and helped grow revenue from $40M to well over $400M, through IPO, and ultimately acquisition by Salesforce.com. As an example of this, Sangram Vajre said that he manages every point of communication with Terminus’ HubSpot partnership. ” – @SangramVajre Click To Tweet.

Effectiveness 28

Effectiveness Video Marketing Startups Enterprise Management 28

Customer Experience Matrix

OCTOBER 2, 2011

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. allowing other companies to offer functions and services to HubSpot customers.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Hubspot

MARCH 23, 2015

He''s what I like to call a "Yoda of growth hacking" because he''s always coming up with fresh and inspirational ideas ranging from customer acquisition to word-of-mouth marketing and everything in between. 9) Dharmesh Shah , Co-Founder & CTO of HubSpot. He''s helped brands like Mint and Salesforce.com to improve their businesses.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Hubspot

APRIL 2, 2013

Customer Acquisition Cost (CAC). This metric is also known as Cost of Customer Acquisition (CoCA). Here’s how to calculate Time to Pay Back CAC: Customer Acquisition Cost (CAC) (Revenue Per Month for Avg. Calculating LTV:CAC is as simple as it sounds: Life Time Value (LTV) Customer Acquisition Cost (CAC).

Work Management 28

Work Management Lead Scoring Lead Ranking Marketing Management 28

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

JUNE 10, 2012

Do you think Salesforce.com and Oracle spent more than 1.5 In other mid-market social CRM news, Hubspot and Hootsuite announced an integration that combines Hootsuite’s social behavior data (historically a favorite of small business) with Hubspot’s robust database capabilities.

CRM 127

CRM Top of Funnel Enterprise Management Work Management 127

Rev

NOVEMBER 20, 2018

The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. The Sad State of B2B Customer Acquisition. Microsoft has one of the largest installed bases in the world, a huge source of B2B big data.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Rev

NOVEMBER 20, 2018

The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. The Sad State of B2B Customer Acquisition. Microsoft has one of the largest installed bases in the world, a huge source of B2B big data.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Nudge.ai

DECEMBER 8, 2017

Hubspot CRM: Everything you need to organize, track, and nurture your B2B leads and customers. Salesforce.com: Sell, service, and market smarter with the world’s #1 CRM platform. Hubspot Sales: Time-Saving Sales Tools You Can Start Using for Free. Hubspot Marketing: Inbound marketing software, all in one place.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Scoring Lead Ranking 51

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Hubspot

SEPTEMBER 17, 2012

Multi-billion dollar giants such as Adobe, IBM, and Oracle are hungrily gobbling up acquisitions behind them, striving to mash disparate products together under a common banner. Well, take a look at Salesforce.com's AppExchange. Or, more relevant to readers of this blog, HubSpot's App Marketplace. Sound far-fetched?

Marketing Budget 28

Marketing Budget Budget Programs Planning Paid Search Agency 28

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. Keep going! Marketing automation is still in its infancy.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. Examples: Salesforce.com, Google. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. CAC: Customer Acquisition Cost. CoCA: Cost of Customer Acquisition (See CAC).

Paid Content 28

Paid Content Work Management CMS Development Sales Management 28

B2B Marketing Zone Posts

MAY 3, 2010

11 Killer Social Media Presentations Worth Watching - Hubspot , April 27, 2010 Presentations are a great way to consume information and learn about new topics. How will the Salesforce/Jigsaw acquisition change the B2B industry? Which was an interesting statistic no doubt for many of us in business today. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

JULY 30, 2012

But you can still automate a good chunk of your publishing using a tool like HubSpot's Social Media tool or HootSuite. For example, if a sales or customer service inquiry comes in to us through social media, we know exactly what to do without even a moment's thought: Go to Salesforce.com, and search for the person's name.

Social Media 28

Social Media Social Marketing Media Work Management 28

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

MARCH 19, 2013

By way of example, you can read HubSpot co-founder Dharmesh Shah’s latest thoughts on business and technology by visiting onstartups.com or read our CMO Mike Volpe’s thoughts on sales and marketing alignment via a guest blog with Salesforce.com. Can he or she easily extract the information they need from it?

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28