Hubspot

MAY 11, 2021

We've built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot's success; creating remarkable content is what makes a remarkable brand. With nearly 114,000 customers now using HubSpot to scale their companies, our ambitions around content have only gotten bigger.

Hubspot 90

Hubspot Paid Search Agency Ethics Network Marketing 90

SmartBug Media

AUGUST 4, 2020

These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. Use media where applicable to draw visitors in. Use a tool like HubSpot or Mailchimp , and be sure to incorporate personalization tokens throughout.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

SmartBug Media

MARCH 20, 2020

For example, you could use an electronic medical records system (EMR) such as Nextech to store patient information while using platform such as HubSpot for marketing and sales communications with prospects. Many of our healthcare clients use a mixture of Nextech and HubSpot. Jen Spencer, VP of Sales and Marketing, SmartBug ®.

Hubspot 90

Hubspot Marketing Automation Services Opt-in Acquisitions 90

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Hubspot

NOVEMBER 14, 2023

Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Before you panic, this isn't to suggest you need to become the next big social media influencer. However, having a presence on social media is no longer a nice-to-have, it's becoming essential.

Hubspot 64

Hubspot Lead Ranking Outreach Lead Scoring 64

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

AUGUST 13, 2021

Gather ’round and get your notebook ready, because we’re going to show you five steps to build a review acquisition strategy for your senior care community. Third-party online reviews sites are also very important in your review acquisition strategy. Reputation management is a key factor in a successful review acquisition strategy.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Acquisitions, on the other hand, can be strategically decisive.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Hubspot

DECEMBER 7, 2020

This post will outline the importance of interactive presentations and share tips from HubSpot experts for giving engaging, interactive presentations. PowerPoints help you incorporate various media into your presentations, like text, images, and even videos. Why are interactive presentations important? Use a PowerPoint.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I joined HubSpot because the company was founded on the principle of creating a helpful and human customer experience. How about some history.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Hubspot

APRIL 13, 2021

While they share the same goal and have a lot in common, there are differences between marketing and advertising that can help you organize your strategy and maximize your acquisition efforts. This can be done through paid, owned, or earned media channels. Overall, marketing and advertising share the same goal.

Paid Content 98

Paid Content Acquisitions Advertisements Advertising 98

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

SmartBug Media

APRIL 11, 2022

Paid media’s reputation as an effective channel to generate quality leads has ebbed and flowed over time and per industry. However, like inbound marketing, paid media certainly has a place in your overall marketing strategy. When it comes to paid media, setting the right foundations is paramount to achieving your MQL goals.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Measured has a new media measurement platform featuring AI and machine learning. Media Shower is a platform offering an end-to-end solution for creating high-performing marketing materials.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Hubspot

NOVEMBER 1, 2018

Unfortunately, this talent shortage is only worsening -- research by Korn Ferry predicts by 2020, the technology, media, and telecommunications industries alone could be short over one million skilled workers globally. But it's a daunting task, which is why you need a talent acquisition strategy. Talent acquisition vs. recruitment.

Acquisitions 93

Acquisitions Marketing & Strategy Best Practices High Quality Lead 93

Zoominfo

DECEMBER 21, 2020

“The main value of [this] model is that it forces you to look closely at how you would perform in each market, one at a time, at the micro level,” Nataly Kelly, vice president of localization at HubSpot , wrote in the article. Three typical market expansion approaches include the following: Expansion through a merger or acquisition.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Hubspot

JANUARY 6, 2020

And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. The Truth is Worth It" - The New York Times. It tells a story.".

Hubspot 80

Hubspot Campaigns Paid Search Agency Planning 80

Porch Group Media

JUNE 9, 2022

Like texting and social media, email is an integral part of modern-day communication. As a result, using email as part of a mover marketing program has proven to be an effective channel to support brands’ customer retention and acquisition efforts. – HubSpot 85% of users check their emails on a mobile phone.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Tomorrow People

JULY 21, 2021

With the arrival of the internet and social media, a whole new wave of digital skills came to the fore, including SEO, email marketing, and community management. Mike Volpe, CEO of Lola (former CEO of Hubspot). Growth marketers cover every stage of user experience: from acquisition and activation, to retention and up-sell.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

SmartBug Media

NOVEMBER 29, 2023

Let’s explore how using HubSpot Benchmarks can help you do this and stand out from the crowd. Let’s dive into how HubSpot Benchmarks supports communities and improves your bottom line. What Is HubSpot Benchmarks and How Can It Help You? What Is HubSpot Benchmarks and How Can It Help You? Granted, this is a lot to juggle.

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

SmartBug Media

MARCH 27, 2024

To sustain a customer success strategy, companies must measure self-reported customer data against customer acquisition, upsell, and churn rates to determine where and when to allocate resources. Customer Acquisition Cost (CAC): Calculate the total cost of gaining one new customer. How effective are your upsell strategies?

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Lake One

OCTOBER 18, 2022

That said, the marketing automation implementation process helps businesses automate their marketing processes, such as email campaigns, social media updates, and website content updates. For large enterprises, marketing automation is the key to efficient business management and helps focus on customer acquisition and retention.

Marketing Automation Services 77

Marketing Automation Services Marketing Automation Paid Search Agency Enterprise Management 77

KEO Marketing

MAY 11, 2016

They spend money in the wrong area and the result is customer acquisition campaigns do not see any return. Here are a few strategies to help overcome customer acquisition challenges and build greater market share. This is called the customer acquisition cost, or CAC.

Acquisitions 48

Acquisitions Inbound Marketing Paid Search Agency Advertising Agencies 48

Hubspot

OCTOBER 15, 2019

At INBOUND this year, HubSpot CTO and co-founder Dharmesh Shah announced that our company now has more than 200 remote employees globally. Remote work is becoming so valuable to prospective employees that the second-most searched word on HubSpot's career page is "remote.". At HubSpot, the answer is yes.

Hubspot 76

Hubspot Work Management Tips Video Marketing 76

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Huptech Web

JANUARY 29, 2024

Traditional marketing is wеll-suitеd for еxpansivе brand awareness initiatives, rеaching demographics lеss engaged with digital media and industries where traditional media still holds sway. Thеy primarily focus on short-tеrm growth mеtrics, such as rapid usеr or customеr acquisition, with lеss еmphasis on long-tеrm sustainability.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Zoominfo

DECEMBER 21, 2020

“The main value of [this] model is that it forces you to look closely at how you would perform in each market, one at a time, at the micro level,” Nataly Kelly, vice president of localization at HubSpot , wrote in the article. Three typical market expansion approaches include the following: Expansion through a merger or acquisition.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Hubspot

MAY 19, 2020

According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. This strategy is often called, "logo acquisition.". There’s no doubt that Account-Based Marketing (ABM) is hot right now.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

Porch Group Media

SEPTEMBER 24, 2019

What are CMOs’ Most Important Media Channels? As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. The top channels CMOs prioritized as being very important or extremely important included: Social media – 79%. Traditional Media Channels.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

SmartBug Media

OCTOBER 25, 2019

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? HubSpot Launch Day Checklist.

Hubspot 49

Hubspot Industry CMS CMS Development Contingency Planning 49

SmartBug Media

AUGUST 2, 2021

Here at SmartBug®, many of our clients are HubSpot users, and as such they have access to great built-in HubSpot reporting tools. Databox Campaign Report 1: HubSpot Marketing Template. The HubSpot Marketing Report dashboard can also help answer various questions like: Where are your visitors coming from? And much more.

Template 98

Template Campaigns Marketing Analytics Tools Lead Ranking 98

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Hubspot

JUNE 23, 2017

So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. What We Do. What We Wondered.

Hubspot 74

Hubspot Inbound Marketing Template Domain 74

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123