Hubspot

APRIL 29, 2019

Plus, digital marketing can help you better engage prospects, turn prospects into leads, and ultimately convert leads into loyal, delighted customers. To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

SmartBug Media

DECEMBER 10, 2020

You need a platform that can help you move quickly, optimize as you go, and give you the revenue attribution metrics needed to determine where and how to pivot to stay nimble. Yes, I am talking about HubSpot. Why HubSpot for SaaS? For 89 percent of SaaS businesses , new customer acquisition is the top growth activity.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Customer Experience Matrix

SEPTEMBER 10, 2015

The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. No, not one bit.

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DemandBase Hubspot Mobile Advertising Adwords 120

Hubspot

NOVEMBER 14, 2023

Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Pascal Weinberger, CEO of Bardeen.ai , believes AI is helping sales teams work smarter, not harder. Besides saving time, AI is also helping sales professionals become sharper and more effective in their roles.

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Hubspot Lead Ranking Lead Scoring Outreach 64

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Acquisitions, on the other hand, can be strategically decisive.

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Hubspot Marketing Automation Services API Salesforce.com 120

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. What is Customer Marketing?

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Trust Marketing WOM Marketing Budget Marketing & Strategy 325

Hubspot

DECEMBER 7, 2020

This post will outline the importance of interactive presentations and share tips from HubSpot experts for giving engaging, interactive presentations. PowerPoints help you incorporate various media into your presentations, like text, images, and even videos. Why are interactive presentations important? Use a PowerPoint.

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Hubspot Interactive Marketing Comparison Impressions 93

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Establishing the Campaign. How will I know if it will work?

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Acquisitions Hubspot Lead Scoring Lead Ranking 94

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I joined HubSpot because the company was founded on the principle of creating a helpful and human customer experience. How about some history.

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Enterprise Management Work Management Marketing Management Hubspot 99

Hubspot

SEPTEMBER 28, 2020

At HubSpot, we love brainstorms. Brainstorming is one of the most productive team-building activities we use at HubSpot. Brainstorming is one of the most productive team-building activities we use at HubSpot. Director of Marketing at HubSpot. "A That's why it's helpful to clearly designate a host or facilitator.

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Work Management Hubspot Tips Planning 101

Terminus

NOVEMBER 15, 2021

By attracting high-value prospects and then using a targeted strategy to convert them into customers, marketing teams can improve conversion rates and customer acquisition costs (CAC). With the Terminus ABM integration with HubSpot , HubSpot CRM users can seamlessly infuse ABM strategies into their overall inbound marketing program.

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Account Based Marketing ABM Hubspot Campaigns 48

Hubspot

JUNE 25, 2019

That's why I could not be prouder to announce that HubSpot is partnering with WP Engine to turn WordPress websites into customer-focused growth engines. The new HubSpot and WP Engine partnership does just that. Automatic syncs with HubSpot CRM that provide the full context across all forms, pop-up forms, and live chat interactions.

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Hubspot Advertising Agencies Work Management Marketing Management 73

SmartBug Media

NOVEMBER 29, 2023

Let’s explore how using HubSpot Benchmarks can help you do this and stand out from the crowd. Let’s dive into how HubSpot Benchmarks supports communities and improves your bottom line. What Is HubSpot Benchmarks and How Can It Help You? What Is HubSpot Benchmarks and How Can It Help You?

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Advertising Benchmark Hubspot Top of Funnel Communities 64

Hubspot

APRIL 6, 2020

To help you juggle your work and personal life, even if you work remotely , here are six tips that I collected from a few highly-motivated HubSpot marketing managers. Setting hard stops for myself in the evening really helped me balance things out.". But, luckily, there are a handful of strategies that can get you pretty close.

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Work Management Hubspot Peer-to-peer Paid Search Agency 96

Hubspot

JANUARY 6, 2020

When you can't come up with a solid idea, it can be helpful to learn from the brands that have launched award-winning, memorable, and revenue-generating campaigns Simply learning more about these strategies and identifying aspects that could fit into your own tactics could give you a wealth of great ideas for 2020.

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Hubspot Campaigns Paid Search Agency Planning 80

ClickZ

NOVEMBER 5, 2019

On November 4, HubSpot announced its acquisition of a company called PieSync. An integration service like PieSync, then, helps save manual labor and eliminate inconsistencies by automatically syncing data across apps. HubSpot taking one step closer to a CDP? The company was founded in 2014 and is based in Belgium.

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Hubspot Marketing Management Acquisitions Class 42

Tomorrow People

JULY 21, 2021

Mike Volpe, CEO of Lola (former CEO of Hubspot). Their key job is to look at every channel, every source, and even every step of the buyer journey or user acquisition funnel and look for areas to grow. Growth marketers cover every stage of user experience: from acquisition and activation, to retention and up-sell.

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Growth Marketing Multivariate analysis Planning Top of Funnel 207

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 74% say that AI has positively impacted their ability to upsell or cross-sell.

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Marketing AI Marketing Management Marketing Analytics Tools Eloqua 60

Zoominfo

DECEMBER 21, 2020

“The main value of [this] model is that it forces you to look closely at how you would perform in each market, one at a time, at the micro level,” Nataly Kelly, vice president of localization at HubSpot , wrote in the article. Three typical market expansion approaches include the following: Expansion through a merger or acquisition.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Sprout Social

JULY 25, 2023

Read on to find out how Google Analytics for social media helps with stronger reporting. These metrics help you build compelling content and social tactics that resonate with your audience—both necessary to drive user engagement and successful campaigns more strategically. Why use Google Analytics for social media measurement?

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Marketing Analytics Tools Social Media Top of Funnel Analytics 139

Hubspot

OCTOBER 15, 2019

At INBOUND this year, HubSpot CTO and co-founder Dharmesh Shah announced that our company now has more than 200 remote employees globally. Remote work is becoming so valuable to prospective employees that the second-most searched word on HubSpot's career page is "remote.". At HubSpot, the answer is yes.

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Hubspot Work Management Tips Video Marketing 76

Porch Group Media

JUNE 9, 2022

As a result, using email as part of a mover marketing program has proven to be an effective channel to support brands’ customer retention and acquisition efforts. 7 in 10 movers say they wish they had more resources to help them during the moving process. – HubSpot 85% of users check their emails on a mobile phone.

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Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Martech

DECEMBER 12, 2023

.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization.

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Work Management Marketing Management Budget Programs Software 127

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Now let’s compare and contrast the roles of CGOs and CMOs.

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Touchpoints CMO Work Management Cross-Selling 182

Hubspot

MAY 19, 2020

According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. The first (and most critical) step to picking target accounts is to start with your campaign goals: What is the business objective that closing these target accounts would help achieve? Because companies get stuck. Identify your goals.

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Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

SmartBug Media

MARCH 27, 2024

This knowledge helps companies effectively manage customer support services, increase customer engagement, and forecast customer churn. To sustain a customer success strategy, companies must measure self-reported customer data against customer acquisition, upsell, and churn rates to determine where and when to allocate resources.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

Lake One

OCTOBER 18, 2022

You can utilize marketing automation implementation to fill the gaps to help your company scale without adding additional employees. Want to implement automation to help your company scale? Marketing automation is a tool that helps automate marketing tasks to help businesses save time and money. Source: HubSpot.

Marketing Automation Services 77

Marketing Automation Services Marketing Automation Paid Search Agency Enterprise Management 77

Zoominfo

APRIL 26, 2022

Boolean search for recruiters enables talent acquisition managers to quickly find best-fit candidates based on their information. “I It’s a way to get very specific in your search criteria very quickly while using multiple parameters within your search,” says Kayt Kelley, senior talent acquisition manager at ZoomInfo.

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Zoominfo Work Management Marketing Management Class 130

Martech

MAY 3, 2022

There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. Many acquisitions were significant, with almost 40 $100-million-plus deals last year. Still, Brinker and Riemersma estimate acquisitions represent only about 2% of the total landscape.

Marketing Management 111

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 111

SmartBug Media

OCTOBER 25, 2019

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? HubSpot Launch Day Checklist.

Hubspot 49

Hubspot Industry CMS CMS Development Contingency Planning 49

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. We’ve gleaned a ton of new insights and processes along the way, so we want to share them with our fellow marketers to help everyone save their time, budget, and frustrations.

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Hubspot Cost Google Process 74

Hubspot

OCTOBER 24, 2019

I’m on the HubSpot Academy Team at HubSpot, and not only have we read up on the facts, but we also teach them. Our HubSpot Academy Instagram had been laying dormant for months and didn’t have a clear strategy or owner. HubSpot Academy , as a brand, has an amazing fanbase. Instagram could help us reach our goals.

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Hubspot Allocation Conversion Acquisitions 49

Hubspot

OCTOBER 26, 2020

Aja Frost, the head of SEO content at HubSpot, says, "Any metric—in isolation—can be misleading. For example, HubSpot's SEO team used to obsess over organic traffic. For HubSpot, we track content leads and user signups in addition to organic traffic. Cost per acquisition (CPA). A few examples include: Organic search.

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Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 96

Zoominfo

DECEMBER 21, 2020

“The main value of [this] model is that it forces you to look closely at how you would perform in each market, one at a time, at the micro level,” Nataly Kelly, vice president of localization at HubSpot , wrote in the article. Three typical market expansion approaches include the following: Expansion through a merger or acquisition.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Hubspot

JUNE 23, 2017

So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. We gleaned a ton of valuable information about our core audience from this survey, and the qualitative feedback was incredibly helpful, too.

Hubspot 74

Hubspot Inbound Marketing Template Domain 74

Hubspot

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Luckily, HubSpot and GoToWebinar teamed up to bring you the ultimate guide, “ How to Produce Webinars Your Sales Reps and Prospects Will Love. ”. Convinced that webinars are still a relevant acquisition strategy in 2018?

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

SmartBug Media

NOVEMBER 29, 2021

Lead generation is defined by HubSpot as “the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of turning them into a customer.” Customer Acquisition Cost. You need real, measurable data to determine what you are doing well and which areas need improvement.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137