KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. Intent data is generally defined as information that reflects a web user’s behaviors, specifically as it pertains to content consumption.

Intent Data 265

Intent Data Class Intent Planning 265

Zoominfo

MARCH 9, 2023

Before the pandemic, the talent acquisition process was largely commoditized, with too many companies treating people more like inventory than talent. This market presents a chance for recruiters to revamp how they approach talent acquisition. What is Talent Acquisition ? How Does Talent Acquisition Fit Into Human Resources?

Acquisitions 130

Acquisitions Zoominfo Word of Mouth High Quality Lead 130

KoMarketing Associates

JANUARY 26, 2022

Customer data continues to be a crucial part of marketers’ strategies, and new research indicates that there is room for improvement when it comes to data acquisition. Most marketers (42%) find customer data useful for personalization, while 38% said it’s helpful for email marketing initiatives.

Acquisitions 221

Acquisitions Marketing Strategy Marketing & Strategy Advertising Agencies 221

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Webbiquity

NOVEMBER 11, 2021

Considering that customer retention is five times cheaper than acquisition , it provides a highly cost-effective route to upscaling. Look through these segments and analyze their value based on the number of available customers, potential lifetime revenue, and customer acquisition costs (CAC). Expand Your Business Successfully.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Webbiquity

NOVEMBER 4, 2021

Knowledgeable help. It’s crucial to use these elements as guidelines to help you create top-tier experiences for your customers. How can you capitalize on these growing trends of CX and acquisition? How to Improve CX and Increase Acquisition. Consider implementing these strategies with CX and customer acquisition in mind.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Martech

FEBRUARY 19, 2024

This helps in targeting specific customer groups with personalized marketing campaigns and offers. This helps in identifying high-value customers and developing strategies to retain and upsell to them. Predictive analytics can help in proactively targeting at-risk customers with retention strategies. Understood?

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

KoMarketing Associates

DECEMBER 20, 2022

As we head into 2023, think about what is important to your business (or your clients) and how the right conversions can help you keep meaningful data. Keeping enhanced measurements on allows GA4 to start tracking certain metrics right out of the box, which can be a huge help when you’re first setting up your GA4 instance. Press Save.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Martech

APRIL 15, 2024

Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. It has a market cap of more than $11 billion and last year debuted Claire GPT, a generative AI tool to help companies handle data. Neither company has publicly said anything about a possible deal.

Acquisitions 75

Acquisitions Marketing Management CRM Paid Search Agency 75

Vision Edge Marketing

OCTOBER 10, 2023

In this article, we will explore three reasons to perform process mapping and how it positively impacts business performance, 6 ways process maps help your business and seven steps for effective process mapping. Today there is software that can help streamline the process. Too time-consuming.

Process 229

Process Optimization Work Management Marketing Management 229

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This makes your customer acquisition more efficient and helps boost overall marketing performance. Automation helps you offer personalized content at scale.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

The Forward Observer

APRIL 19, 2024

They met at software startup Bitium, which they helped lead to an acquisition by Google. They are also investors, corporate advisors, and co-founders of Agency18, a firm that helps mission-driven companies adopt the Unsold Mindset.

Paid Search Agency 141

Paid Search Agency Advertising Agencies Click Rate Amazon 141

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. What is Customer Marketing?

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Sprout Social

JULY 25, 2023

Read on to find out how Google Analytics for social media helps with stronger reporting. These metrics help you build compelling content and social tactics that resonate with your audience—both necessary to drive user engagement and successful campaigns more strategically. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Martech

NOVEMBER 10, 2023

It’s advertising that helps consumers find what they are looking for. In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. But, its darn hard.”

Acquisitions 103

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 103

Vision Edge Marketing

JUNE 10, 2021

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. Two Questions Set Up Everything When Regarding New Customer Acquisition. That happens too when it comes to new customer acquisition; some prospective customers are not a good fit.

Acquisitions 181

Acquisitions Lead Qualification Lead Scoring Lead Ranking 181

Zoominfo

DECEMBER 21, 2020

Instead of thinking in generalities across entire regions or group of countries, it helps you to understand your company’s weaknesses and opportunities in each local market.”. Three typical market expansion approaches include the following: Expansion through a merger or acquisition. Expansion by developing a new product.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

illumin

FEBRUARY 27, 2024

Walmart is diving into the streaming wars head first with its acquisition of VIZIO and its SmartCast Operating System. The real question is, will this acquisition position Walmart alongside the ranks of Amazon Prime, Netflix, Apple TV, and Disney+? And is there more to this acquisition than meets the eye?

Acquisitions 88

Acquisitions Advertising Agencies Marketing Proposals Paid Search Agency 88

Martech

FEBRUARY 13, 2024

Tailor engagement based on acquisition source For new-user acquisition and onboarding, consider tailoring your engagement thresholds differently based on the acquisition source. More than keeping you out of spam folders, it should help you put your best foot forward to engage your full user base effectively. Get MarTech!

CAN-SPAM 115

CAN-SPAM Acquisitions Click Rate Purchase Intent 115

Martech

NOVEMBER 21, 2023

This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop.

Top of Funnel 105

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 105

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Martech

MARCH 11, 2024

All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. Schedule your data hygiene regularly (e.g., monthly, quarterly or bi-annually). This shift also has implications for your attribution model.

Cost per Acquisition 118

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 118

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. Conversion rate metrics To evaluate the effectiveness of your acquisition efforts, it’s important to track metrics like form submissions and purchase rates. Dig deeper: How much does acquiring a customer cost?

Paid Content 72

Paid Content Acquisitions Cost per Acquisition Marketing AI 72

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

Acquisitions 130

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 130

illumin

APRIL 2, 2024

Canva made a name for itself in the world of technology and digital design; with its new acquisition of Affinity, it may be unstoppable. This acquisition perfectly positions Canva to strategically enter the ring. On March 26, 2024, the two companies announced the deal with significant excitement.

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Martech

OCTOBER 27, 2023

This has the potential to help lower customer acquisition costs for small and medium-sized businesses. SMBs faced rising customer acquisition costs from 2021 to 2022, with over a third witnessing an increase of 20% or more. Why we care. HubSpot’s research found that 53% of U.S.

Lead Gen 110

Lead Gen Hubspot CRM Peer-to-peer 110

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Liveintent

AUGUST 3, 2022

In this blog post, we’ll walk through: The good, the bad, and the ugly of performance marketing Why it’s a lot like eating the marshmallows out of a Lucky Charms box What you can do to help your business succeed. Speaking of customer acquisition, other unfavorable factors are at play aside from inflation, like channel saturation.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Martech

OCTOBER 31, 2023

GA4 has two different types of acquisition reports: user and traffic. User acquisition is the first time that that the user came in to your site,” said Mostyn. Traffic acquisition tells you what time the user came to your site. It can also determine what offline things are driving traffic. How did they come in? said Mostyn.

Marketing Analytics Tools 112

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 112

Blue Flame Thinking

SEPTEMBER 8, 2023

These are channels (acquisition) What they do when they visit? engagement) Understanding each of these can help enhance your audiences’ experience. Traffic for your website can come from many different channels and developing them helps drive more of the right visitors to your site. What action are they taking?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Martech

OCTOBER 13, 2023

This is the prize that marketing is working towards The cost of customer acquisition When thinking about long-term profitability, I for one, would like to overlook the cost of sales as an annoying nit, but I can’t. The customer acquisition cost (CaC) has to be paid back before the customer is profitable. Who is staying and why?

Ideal Customer Profiles 116

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 116

Sprout Social

MARCH 29, 2023

Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. Here are four ways leveraging social media for HR can help you level up your recruitment performance. Julie describes how team member reviews help position Sprout as an employer of choice.

Social Media 100

Social Media Acquisitions Media Marketing & Strategy 100

Lenny's Newsletter

AUGUST 22, 2023

Andrea is a partner at General Catalyst, investing in early-stage B2B startups, who loves helping companies think about product and growth strategy—you can find her on LinkedIn and Twitter. Instead, they work on creating distribution strategies that help acquire, activate, engage, and monetize customers on the existing product value.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Conductor

FEBRUARY 7, 2023

This acquisition is a landmark moment for our industry—all in the spirit of delivering for customers. Now, we’ll have the opportunity to introduce this game-changing product integration to hundreds of new European customers via our acquisition of Searchmetrics. Companies must now help their customers before they become customers.

Paid Search Agency 105

Paid Search Agency Acquisitions Thought Leadership SEO 105

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Unfortunately, a strategic roadmap only in someone’s head won’t help you implement it. Targets Effectively: It helps you truly understand your ideal customer, their pain points, and where to find them.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92