Sprout Social

MAY 24, 2022

The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. One way to get around this is to include a short link or hashtag alongside your IRL advertising efforts. Customer acquisition cost. Hashtag growth. Metrics for tracking paid media performance.

Paid Content 96

Paid Content Paid Search Agency Media Paid Social Agency 96

Sprout Social

OCTOBER 10, 2016

7 out of 10 Hashtags on Instagram Are Branded. Could you imagine the state of social media marketing without hashtags? Not only do hashtags help social media users organize and categorize content, but they’re also one of the driving forces behind some of today’s best marketing campaigns. hashtags per brand post.

Stats 112

Stats Social Media User-Generated Content Acquisitions 112

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand. Another key area is influencer marketing.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Martech

JUNE 1, 2022

For example, if you plan to use Twitter or Instagram, ensure you use the right hashtags and captions to reach the most people. Since new customer acquisition costs can be high, getting repeat business from current customers is a relatively cheaper alternative. Use tech to optimize audience development.

Multi-Channel 108

Multi-Channel Ad Exchange Work Management Acquisitions 108

Circle Studio

OCTOBER 31, 2019

While most people are familiar with hashtags, many B2B marketers don’t know the best way to use them or may even consider them irrelevant to their social media strategy. When you use hashtags, anyone who follows or searches for that hashtag can see and interact with the posts you’ve tagged. Find your niche. Pain points?

Social Media 68

Social Media Social Marketing B2B Marketing Media 68

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Mentions of company and event hashtag on social media. Education- and acquisition-driven goals include: New customer acquisition. Use it to measure: Mentions of your hashtag. Define which keywords, hashtags, and branded terms to monitor and you’ll get a real-time report as they happen. Customer acquisition.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Sharpspring

APRIL 29, 2020

New business acquisitions or partnerships. Using Hashtags on LinkedIn. Hashtags are like your keywords. The same may be said about hashtags. Try to work one or two hashtags into the copy of your post and put the rest at the end. Don’t cram in a hashtag if it doesn’t fit. Press Releases.

Distribution 86

Distribution Linkedin Practices Webcast 86

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. Use hashtags like #HR, #recruiting, #employment, etc., to tap into more extensive conversations.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

FMG Suite

MARCH 7, 2023

Since the Vestorly acquisition, FMG has been engineering GPT to personalize content by personas, summarize articles, and create engaging social posts. Extensive testing has made it clear that the winning combination is well-written content + proprietary GPT prompts + AI compliance screening + human quality assurance.

Social Media 52

Social Media Marketing Automation Services Ideal Customer Profiles Practices 52

Thinkers360

MARCH 22, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

MARCH 1, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

Education 128

Education B2B Thought Leadership Thought Leadership Lead Scoring 128

Brandwatch Marketing

OCTOBER 3, 2022

The second feature helps you find influencers based on keywords and hashtags. After authenticating your account with them, you can search by keyword, hashtag, or account an get some results (the free version will use 100 recent tweets to pull the analysis together). BuzzSumo is particularly useful for content marketers. TweetReach.

Tools 92

Tools Blogger Demographics Social Media 92

Hubspot

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Convinced that webinars are still a relevant acquisition strategy in 2018? It’s effective for both encouraging Twitter participation via a hashtag and keeping the content conversational, but informative. Is the webinar dead now too?

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

SmartBug Media

APRIL 6, 2023

The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. How do businesses use buyer personas to inform marketing strategy?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Thinkers360

MARCH 8, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The simplest way to ideate a social media campaign is to create weekly theme-based campaigns, where you can introduce a hashtag or theme that is unique to your brand.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

NetLine

JULY 5, 2023

Use social listening tools By monitoring conversations, keywords, and hashtags, social listening tools can help marketers determine which platforms their ideal customers use the most, what their likes and dislikes are, and uncover their pain points. Drives down customer acquisition costs.

Intent 98

Intent Work Management Marketing Management Business 98

Thinkers360

APRIL 7, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

MARCH 15, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 62

Thinkers360

MARCH 22, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Thinkers360

APRIL 14, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 70

Integrated B2B

JUNE 16, 2020

Some examples of promotional posts could be: Awards and recognitions New business acquisitions or partnerships Upcoming or recent speaking engagements Trade shows or events that your business will be attending Press releases. Using hashtags on LinkedIn. Fedeli shares her expertise on hashtags: “Hashtags are like your keywords.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

Thinkers360

MARCH 16, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Oktopost

DECEMBER 22, 2019

When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media.

Marketing Automation Services 116

Marketing Automation Services Tools Marketing Management Eye-Tracking 116

Thinkers360

FEBRUARY 16, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Sprout Social

FEBRUARY 8, 2021

Instagram Outbound Hashtag Performance. While the Profile Performance Report provides a great overview of all networks, the Instagram Business Profiles Report provides network-specific insights for Instagram, such as Stories and hashtag performance. Key metrics to look for: Instagram Stories Performance.

Social Media 129

Social Media Media Paid Social Agency Ideal Customer Profiles 129

Oktopost

JANUARY 5, 2021

From their interests to the keywords and hashtags they use or follow. Buyer personas help ensure that all activities involved in the customer lifecycle, from acquisition to customer service, are tailored and targeted to the customer’s needs. Maybe but…. There are many other ways to leverage social data in product marketing.

Buyer Personas 132

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 132

Oktopost

APRIL 9, 2019

That’s especially true for social media channels, and for each client and campaign, smart B2B marketers will clarify which social networks are winners and losers in the quest for lead acquisition and brand awareness. Reporting on Conversions and KPIs. How well do specific tactics cause leads to convert to customers?

Social Media 96

Social Media Impressions Media Paid Search Agency 96

Content4Demand

FEBRUARY 2, 2021

Include the right hashtags to draw readers outside your network and via search engines, and promote the final link across your social networks, including in the LinkedIn groups you belong to. Craft Your LinkedIn Article. For more inspiration, review Alicia Esposito ’s recent post, Community-Driven Content: 3 Ways to Tap Customer Convos.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Oktopost

SEPTEMBER 21, 2020

Moreover, maintaining a positive employer brand online is critical for successful talent acquisition and retention. To bring that combination to Oktopost users worldwide, we’ve partnered with Keyhole , a leading social media account monitoring and hashtag analytics software.

Lead Scoring 90

Lead Scoring Lead Ranking Social Marketing B2B Marketing 90

KoMarketing Associates

MAY 23, 2017

Use relevant hashtags to help spread interesting, useful and practical information across your community and beyond. By sharing and distributing content, B2B marketers help boost visibility, support link acquisition and gain exposure in search results. Twitter also provides some indirect benefits to your overall SEO performance.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Sprout Social

MAY 9, 2023

When NLP algorithms are coded for social listening, they can interpret the data even if it’s splattered with colloquialisms, code switches , emojis, abbreviations, hashtags or spelling mistakes. This means you can build long-term business models, conduct risk evaluations, expand market acquisitions, improve product designs and more.

Marketing AI 130

Marketing AI Lead Ranking Paid Search Agency Marketing Management 130

Thinkers360

FEBRUARY 23, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 62

B2B Thought Leadership Design Thought Leadership Lead Scoring 62

Sprout Social

JULY 30, 2018

Customer Data ≠ Acquisition Data. One of the freshest perspectives of the evening was Katrina’s differentiation between customer marketing and acquisition marketing: There’s a lot of great work on our marketing analytics team to develop what we call clusters. Katrina mentioned that REI also uses listening.

Acquisitions 56

Acquisitions Work Management Marketing Management eCommerce 56

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Create CTA Banners. Let’s go back to earlier in this post.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Hinge Marketing

MARCH 3, 2016

Share news about newly hired talent, mergers, acquisitions and high-profile projects. Identify trends in the marketplace and eavesdrop on what your audience is saying about you by following different hashtags. (I’ll I’ll touch on hashtags later.). Underutilization of hashtags. Recruiting. Content marketing.

Social Media 48

Social Media Service Media Ideal Customer Profiles 48

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Create a competition on Instagram by asking users to post content around a theme, and with a specific hashtag, and to tag your brand page. Acquisition : Finding efficient ways to attract users or customers to the product.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87