Single Grain

JUNE 8, 2021

A large range of business software is available, and well-known B2B SaaS companies include Google , Adobe and Slack. The business model is the same, but the marketing approach differs. Both have similar metrics, including churn rates and customer acquisition costs, and can also be subscription or non-subscription-based.

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Management 140

Hubspot

JUNE 19, 2014

It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. Examples: Salesforce.com, Google. CAC: Customer Acquisition Cost. This is your total Sales and Marketing cost. GA: Google Analytics.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Single Grain

NOVEMBER 16, 2023

Employing content marketing enables a company to distinguish itself by highlighting its distinctive features, advantages, and approach to addressing customer issues. Aligning with the Buyer’s Journey: SaaS acquisitions often entail a prolonged decision-making process.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics. 6) Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Webbiquity

NOVEMBER 28, 2011

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100