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B2B Marketing’s Measurement Problem

Digital B2B Marketing

No one makes a million dollar decision based on one white paper, one email or one Google search. As a results, B2B acquisition marketing often devolves into one of two places: Just getting a lead (really just some contact details, but I digress) into the marketing and sales machine. The buying process may take 12 to 18 months.

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16 Demand Gen Training Opportunities Guaranteed to Up Your Game

SnapApp

The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum. Customer Acquisition Bootcamp. Lead Generation: Lynda.com.

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16 Can’t-Miss Training Opportunities for Demand Gen Marketers

SnapApp

The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum. Customer Acquisition Bootcamp. Lead Generation: Lynda.com.

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12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. However, the research also found that marketers were struggling with measuring success against important organizational goals, such as brand awareness. Content Marketing.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. By ‘we” I mean my 17-year old daughter who helped me a ton with the research.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Link acquisition is a primary ranking factor that both B2B and B2C sites need to follow. 71% of B2B buyers begin their research with a Google search. Use Google. Why Is SEO Important for B2B?

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. I use Google Analytics and Sitemeter, and advise my clients to do the same. You don’t need an advanced degree in statistics to know that when the line goes up, you’re doing something right. Recommended Resources from B2B Marketing Experts. Seamus Walsh's Tip.

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