Remove acquisition
article thumbnail

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

article thumbnail

Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. These are advanced features for consumer marketing automation and almost unheard of in B2B systems.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Winter ’22 Release Preview Is Here

Salesforce Marketing Cloud

After October 11, you will have access to hundreds of globally available products and features. First, get a slide-by-slide view of the newest features with Release In a Box , and earn a new badge with the Highlights Trail. Don’t miss out on the latest news about Slack, our recent acquisition. How can you get started exploring?

article thumbnail

Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. I also still expect that Salesforce will continue to enhance its core Sales application with features that make it better at specific marketing automation functions like complex campaign flows and Web tracking. Or maybe I'm being naive.

article thumbnail

SAP Buys hybris e-commerce Software to Build Its Version of Real Time Customer Management

Customer Experience Matrix

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. During their call, the SAP and hybris managers unfairly implied that ExactTarget does nothing but email (without mentioning Salesforce.com or ExactTarget by name).

article thumbnail

7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense

LeadSloth

Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). People asked my opinion on this acquisition. More on a product-level, Oracle is getting their hands on a very feature-rich product. Tags: marketing automation acquisition crm eloqua market2lead oracle unica. My Take On This Deal.

article thumbnail

Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. The acquisition is significant on several levels. I still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.