Optinmonster

MAY 11, 2020

Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. Urchin Tracking Modules (UTMs) are a set of 5 parameters you can use to make any URL uniquely trackable. Traffic attribution: Helps you connect more deeply with your audience.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Convince & Convert

MAY 2, 2016

Most likely one of these objectives is customer acquisition or sales. Your funnel might look something like this: Post link on Facebook to a webinar teaching 101 level techniques to designers > Visit landing page > Sign up for webinar > Follow up with sales link > Sign up for a trial as a new customer.

Social Media 110

Social Media Social Marketing Top of Funnel Marketing Analytics Tools 110

PureB2B

FEBRUARY 17, 2021

By now, you’ve probably used Facebook and Instagram stories to publish your business content. Google is pretty obviously the largest search engine used by millions of people whether or not they’re on Facebook or Instagram. But there is one big difference: each story has a URL and isn’t time-bound before it disappears.

Google 62

Google Content Marketing Content Verticals 62

Goodish Agency

AUGUST 5, 2021

landing page, Facebook ad, or email campaign) affect your conversion rates? It basically means finding a unique strategy or tactic for acquiring traffic/customers at a very low cost per acquisition/conversion in a short amount of time. Goodish Agency. Growth hacking, on the other hand, is more instantaneous.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

SmartBug Media

DECEMBER 13, 2021

UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.” Here’s an example of a URL without any tracking: www.yoursite.com/pricing. Now here’s an example of the same URL using a combination of UTM tags: www.yoursite.com/pricing?utm_source=google&utm_medium=email&utm_campaign=15percentoffpromo.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Again, pay strict attention to Facebook’s contest rules.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Optinmonster

FEBRUARY 21, 2024

Because AdEspresso’s topic is Facebook advertising–which is a popular topic–the initial keyword list was pretty gigantic. Include Keywords in Post URL Next, the AdEspresso team simply went down the list and started turning keyword ideas into blog post topics. Include your keyword frequently, but naturally.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

ClearVoice

MARCH 26, 2024

A user may engage with content by clicking a link, completing a form, or taking any other action. These KPIs tend to be the most important because they are directly linked to company goals. These KPIs tend to be the most important because they are directly linked to company goals.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

KoMarketing Associates

MARCH 13, 2018

Use Google Search Console to find the URLs that link to 404 pages on your site. Participate in a targeted LinkedIn or Facebook group. Research and reach out to third-party sites that previously linked to websites now owned through a strategic merger or acquisition. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JUNE 26, 2018

Brand-related ad copy (headline, descriptions, URL, etc.). As social media sites like LinkedIn offer job listings and Facebook offers the ability to generate company reviews , take note of how this functionality appears in brand-based search results. Keyword bids on high priority brand-related search queries.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Metadata

SEPTEMBER 28, 2021

For example: don’t serve demo request ads to an entirely cold audience that would benefit from sponsored content on Facebook or LinkedIn, instead. Ad Objective : Conversion / Lead Gen Ad Channel : LinkedIn, YouTube, Facebook, Discovery, Display. LinkedIn: Account Assets Matched Audiences Create Audience Website Enter URL paths.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

For example: don’t serve demo request ads to an entirely cold audience that would benefit from sponsored content on Facebook or LinkedIn, instead. Ad Objective : Conversion / Lead Gen Ad Channel : LinkedIn, YouTube, Facebook, Discovery, Display. LinkedIn: Account Assets Matched Audiences Create Audience Website Enter URL paths.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Hubspot

MARCH 19, 2015

Facebook added a very handy feature in December 2014 : the option to place a simple call-to-action button at the top of your Facebook Page. While only available to select businesses at first, Facebook has recently started to roll it out to the U.S. How to Add a CTA Button to Your Facebook Page. and the rest of the world.

Facebook 28

Facebook Landing Pages Correlation Click Rate 28

Circle Studio

MARCH 21, 2019

You can use a predefined filter to “Include only” – and then depending on your blog URL, select “traffic to the subdirectories” that contain “/blog/” if your blog page URLs are your site’s URL followed by /blog/ (like our blog articles, which all start with www.circlesstudio.com/blog/). Traffic Channels.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Scoring Lead Ranking Ad Frequency 68

Hubspot

FEBRUARY 18, 2015

In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. Quick movers were able to make the most of the new ad format using the Facebook Ads API , but others had to wait for Facebook to fully incorporate the format into its advertising product.

Facebook 28

Facebook Paid Search Agency Ads Clickthrough 28

Unbounce

FEBRUARY 11, 2021

Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

BenchmarkONE

JUNE 18, 2019

Think of the ads that appear at the top of your search results with the “Ad” box to the left of their URLs. With each new web page you visit, the brand seems to follow you in banner ads and Facebook posts. What is client acquisition cost (CAC)? That’s where client acquisition (CAC) comes in.

SEM 83

SEM Lead Scoring Lead Ranking CPA 83

SnapApp

MARCH 8, 2012

Join us on 3/14 for a live webinar To Prepare Your Page for Facebook Timeline. But building a Facebook Marketing strategy focused solely on Likes is sooo 2011 - especially because ~88% of fans will never return to your page. 2012 is the year of engagement and engagement on Facebook - at least 95% of it - happens in the News Feed.

Lead Scoring 54

Lead Scoring Lead Ranking Facebook Ad Frequency 54

DAGMAR Marketing

FEBRUARY 8, 2021

Under Goal Details, ad your Destination URL. These are visible in your Acquisition tab under Channels and appear only when a specific traffic type hits your site. A new window will appear. Under Goal Setup, select, “Custom.”. Next, name your Goal. Select “Destination” as your Type, then click Continue. For example, a /thank_you page.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Sprout Social

FEBRUARY 6, 2017

The problem is that most companies get so tied up in vanity metrics—like the number of followers on Twitter or Likes a Facebook post gets—that they forget those numbers are really meaningless in the grand scheme of things. From your Google Analytics dashboard, go to Acquisition > Social > Conversions.

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

Convince & Convert

JULY 14, 2013

What’s written down on the entry sheet, and the visuals and URLs supplied alongside are your persuasive ammunition, period. This summer, I’ve read page after page after page of rosy – yet poorly phrased – prose about the triumph of Facebook like acquisition, blog comment increases and number of Twitter impressions.

Paid Search Agency 142

Paid Search Agency Advertising Agencies Work Management Marketing Management 142

Hubspot

JULY 1, 2014

Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. If you recently set up your Facebook page or could simply use a few pointers on how to get more Facebook Likes, this post is for you.

Facebook 28

Facebook Buyer Personas Mobile Advertising CAN-SPAM 28

Goodish Agency

MARCH 25, 2021

Your Google Tag Manager will want to contain a Google Analytics Tag, as well as your Facebook pixel and any other tags that you’re using. This latest version of Google Analytics is not URL-based anymore; it’s event-based instead making Google Tag Manager more relevant than ever before. GOOGLE ANALYTICS REPORTS.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

markempa

AUGUST 19, 2012

Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. Customize Links. Want to learn more?

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Hubspot

DECEMBER 9, 2014

Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook''s awkwardly worded search queries, maybe they would find my Page. How Facebook Search Now Works.

Facebook 28

Facebook Social Media Keywords Display 28

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Convince & Convert

OCTOBER 12, 2013

Tracking URLs, visibility into your purchase funnel, unified customer databases. Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

KoMarketing Associates

MAY 23, 2017

In 2016, this report found Twitter, LinkedIn, Facebook, and YouTube remain the top 4 social media platforms for B2B content marketing distribution. Drive social media referral traffic back to your website and blog by linking to the URL in your Twitter bio and sharing other relevant pages and articles in engaging tweets.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

accelerate agency

MAY 24, 2023

It can be difficult to accurately measure their effectiveness, and any success is often fleeting – how often do you even see Facebook posts from two days ago, much less click on them? Acquisition report Your visitors know where you are, so it’s only fair that you should know a little about where they came from, right?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

chiefmartech

APRIL 5, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. In addition to identifying highly qualified leads, it also helps us optimize marketing campaigns to increase reach and acquisition. It was entered into The Hackies essay contest for the upcoming MarTech conference.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

DAGMAR Marketing

AUGUST 10, 2020

The free version will crawl up to 500 URLs, whereas the paid version is effectively unlimited. Keywords are the terms you want to be found for—these will determine your page title tags, meta descriptions, your URLs, the headings and subheadings on a page, and possibly even blog articles and content you’ll produce for your site.

SEO 59

SEO Paid Search Agency Keywords Tagging 59

Directive Agency

APRIL 15, 2022

This can include direct traffic which basically means the user enters the website’s URL directly into the browser. It can also include referring traffic such as other websites which have the URL as a link within their own website. PPC, like SEO, is an acronym for Pay-Per-Click (we love acronyms in digital media).

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

EveryoneSocial

OCTOBER 17, 2018

In a nutshell, social selling is the process of using tools like Facebook, Twitter, and LinkedIn to: create relationships. Direct traffic: Audiences who visit your website by typing your URL into your browser. An advocacy marketing program can help your business uncover new customer acquisition and conversation channels.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. There are 7 million advertisers on Facebook. The average cost-per-click on Facebook is $1.72.

Paid Search Agency 122

Paid Search Agency Facebook Trends Ads 122

SmartBug Media

APRIL 12, 2021

The blog post receives 500 shares on Facebook, 100 retweets, and 200 shares on LinkedIn—the most for any piece of content you’ve published to date. Within “Acquisition,” you can see exactly how many social media referrals you’re receiving by clicking on “Social,” and “Network Referrals”: ( Image Source ).

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

SnapApp

JULY 24, 2013

Upload your photos via our new bulk upload tool from virtually anywhere – Facebook , Instagram , Flickr , Picasa , Dropbox , web and more - and they will be displayed prominently, one at a time, with a filmstrip preview of the gallery. New & Improved Photo Gallery App. We Need Your Feedback!

Lead Gen 48

Lead Gen Paid Search Agency Youtube Stats 48