SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Why Is It Important to Analyze Your Facebook Metrics?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Aberdeen

DECEMBER 4, 2020

Unlike others, however, CX technology providers have afforded acquisitions recently that are creating exciting new opportunities and capabilities for their clients. So far in this series, we’ve covered Salesforce’s acquisition of Slack as well as ServiceNow’s acquisition of Element AI and what this means for the CX space, but there’s more.

Acquisitions 52

Acquisitions Facebook Marketing Management Social Media 52

Liveintent

SEPTEMBER 8, 2021

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. And, since social media sites like Facebook use (you guessed it!) Score acquisition sources. And, not all acquisitions are created equal.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

Liveintent

MAY 24, 2021

This isn’t a blog post about how you should stop using Facebook or why Facebook may or may not be suitable for your business. We’re actually here to say that if Facebook works for you, you should keep engaging your audiences on Facebook. Why Facebook shouldn’t be the only channel on your media plan.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

Facebook 142

Facebook Work Management Campaigns Top of Funnel 142

Porch Group Media

MAY 28, 2019

Facebook continues to be the top social platform for marketers. billion people log into Facebook every month. In fact, 95% of social media marketers say Facebook delivers the best ROI. . Who’s using Facebook? 35% of Facebook’s ad audience is under 25, and 30% of its ad audience is aged 25 through 34. Hootsuite).

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

SmartBug Media

MAY 27, 2020

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1. Calculate Customer Acquisition Cost Correctly. Test Creative Elements.

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

Goodish Agency

DECEMBER 5, 2021

In this episode, our team was talking about customer acquisition in SaaS. If you want to learn more about this topic, feel free to check the whole podcast on Spotify and our Facebook page Goodish Agency. In this episode, our team was talking about customer acquisition in SaaS. The Goodish Team.

Acquisitions 52

Acquisitions Marketing Analytics Tools Advertising Agencies Paid Search Agency 52

LeadsRX

FEBRUARY 16, 2021

Because LeadsRx is the podcast attribution solution that includes podcasting alongside other marketing campaigns such as Google and Facebook, marketers receive a complete view of their podcast marketing performance. Is it Google- or Facebook-level data? It’s not enough.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics. Putting Acquisition Into Action. Facebook ads. Pursuing High-Performance Partners. Affiliate referral campaigns.

Paid Content 132

Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

Seismic

DECEMBER 1, 2020

As a result of the acquisition, we’re launching a new integrated offering called Seismic LiveSocial , a social engagement solution for sales and client-facing teams. For more details on the acquisition, visit Seismic’s Newsroom for our press release. A new way to engage with buyers on social media. What’s next?

Acquisitions 89

Acquisitions Social Media B2B Sales Press 89

KoMarketing Associates

MAY 25, 2017

While there are a number of successful new user acquisition strategies to implement and audience variations to test, Facebook remarketing campaigns tend to reel in leads at a higher rate and at a lower cost per. Do you have at least 1,000 Facebook Likes on your Business Page? Target Fans with Lead Gen Ads. Final Thoughts.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

APRIL 25, 2017

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads? Give the audiences below a try.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

SmartBug Media

AUGUST 4, 2020

These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. In most instances, this includes channels like Google My Business or Facebook. It’s important to remember that review acquisition is most effective when it’s an ongoing initiative.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

SmartBug Media

AUGUST 13, 2021

Gather ’round and get your notebook ready, because we’re going to show you five steps to build a review acquisition strategy for your senior care community. You can’t forget the likes of Google My Business or Facebook , so that you show up on the SERP when prospects are searching for senior care in your area. Where to Start.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Anyword

JULY 12, 2021

Facebook Ad Tools Turn Clicks into Cash. Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Well, that’s not surprising, because making sure that Facebook ads are optimized is a difficult thing to do – just clicking the “Boost” button is no guarantee that you will see a lift. AdEspresso.

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

Martech

OCTOBER 28, 2021

Good morning, Marketers, and Facebook is not yet fazed. Facebook and its absolute ruler Mark Zuckerberg seem not to be fazed. Perhaps Facebook and Zuckerberg would be fazed by a massive dump of secret documents that appears to show employees throughout the company furious at its lackadaisical approach to hate speech and disinformation?

Facebook 98

Facebook Planning Marketing Budget Creation Marketing Budget 98

Unbounce

MAY 5, 2020

Fortunately, there’s an advertising tool that lets you use the customer data you already have to find more high-converting prospects: Facebook lookalike audiences. What’s a Facebook Lookalike Audience? It’s as simple as telling Facebook who’s already bought something from you or interacted with you positively.

Facebook 145

Facebook Landing Pages Paid Search Agency Ad Exchange 145

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Facebook Video Ad Specs. Required Lengths By Placement: Facebook: 240 minutes max.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Biznology

FEBRUARY 21, 2020

Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram, and other social platforms. And remember, don’t just satisfy your customers – delight them.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Convince & Convert

DECEMBER 22, 2014

But this year a new tradition is born, as corporate marketers all over the world get to join together in perfect harmony and try to explain amidst the tinsel and sugar cookies what the $%#@$ is up with Facebook. Facebook ruined Christmas. From Facebook as a customer acquisition vehicle to Facebook as a customer retention vehicle.

Facebook 166

Facebook Ad Exchange Social Media Validation 166

Rev

JUNE 14, 2019

Well, the data-driven company acquisition race continues at full throttle. On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. In the realm of acquisitions though, they haven’t made a strong showing. Head spinning yet?

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Valasys

MARCH 17, 2023

Introduction Are you struggling to evaluate the performance of your Facebook Ads? If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns. Facebook’s vast array of ad formats and targeting options allows you to reach your desired audience with ease.

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Oktopost

MAY 29, 2018

There’s no doubt that Facebook is a force to be reckoned with. A meteoric growth, combined with a successful acquisition strategy, made it a social powerhouse, with 2.2 The tactics Facebook has used […]. billion monthly active users.

Facebook 96

Facebook B2B Marketing Privacy Acquisitions 96

KoMarketing Associates

OCTOBER 5, 2022

Most respondents (30%) claimed that video marketing solves their customer acquisition problems, while 24% pointed to product experience. This was followed by Facebook (62%) and Instagram (51%). Nearly 20% says video marketing helps them build awareness and visibility. Shifting Video Content to Social Media Platforms.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

Convince & Convert

APRIL 17, 2014

There has been a ton of conversation around Facebook’s declining organic reach for businesses. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Liveintent

MARCH 31, 2020

Ad costs on Facebook are skyrocketing, and marketers are (understandably) getting antsy. According to AdStage, Facebook CPMs have grown 90% year over year. And as LiveIntent found, 85% of marketers spending over $100K on Facebook are concerned about that cost, while 47% fear they might get priced out of the platform altogether.

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

Aberdeen

DECEMBER 7, 2020

In this series, we’ve examined many of the acquisitions that impacted the CX space — Salesforce acquiring Slack , ServiceNow acquiring Element AI , Facebook acquiring Kustomer — and how these actions are altering the way organizations provide customer experience. If so, what are your thoughts on the above-mentioned acquisitions?

Acquisitions 52

Acquisitions Enterprise Management Work Management Marketing Management 52

Valasys

MAY 23, 2019

On May 22 nd 2019, Zendesk announced its acquisition of Montreal-based Smooch Technologies. This acquisition will help Zendesk deliver the best omnichannel experiences by linking conversations between businesses and their customers on any messaging channel.

Acquisitions 53

Acquisitions CRM Marketing Analytics Tools Paid Search Agency 53

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” With Facebook ads, drilling down to one thing that suits all advertisers is nearly impossible. Here’s an important note for non-U.S.

Facebook 128

Facebook Advertisements Advertising Features 128

Convince & Convert

NOVEMBER 20, 2015

As you’ve no doubt seen in the headlines (and in your own Facebook feed, most likely) is the groundbreaking use of Safety Check by Facebook in the aftermath of the Paris terrorist attack. Since then, Facebook also deployed Safety Check for the Boko Haram bombings in Nigeria this week as well. A few reasons.

Facebook 138

Facebook Lock-In Comparison Acquisitions 138

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. Employee count.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

NuSpark Consulting

OCTOBER 31, 2023

Introduction In media buying, two metrics often stand out as the guiding stars for decision-making: Return on Advertising Spend (ROAS) and Customer Acquisition Cost (CAC). You spent $10,000 on a Facebook ad campaign and generated $50,000 in revenue. If you’re new to these terms or find them confusing, you’re not alone.

ROAS 100

ROAS Comparison Allocation Lead Ranking 100

Biznology

FEBRUARY 1, 2017

Recently, CNET reported that Facebook might be working on a phone of its own. Facebook is the only one of the big players that doesn’t have a phone or a tablet—Apple and Google obviously have both. What would be in a Facebook phone? But beyond features, why does Facebook want a phone? All the cool kids are doing it.

Facebook 80

Facebook Ad Building Amazon Acquisitions 80

Adobe Experience Cloud Blog

MAY 16, 2014

Author: Dayna Rothman Major acquisitions are everyday occasions in today’s technology sector, and Facebook is one of the most prolific acquirers. It’s difficult to go even a week without learning that Facebook has bought yet another company — often with nine zeros in the purchase price. . Social Media'

Acquisitions 48

Acquisitions Facebook Buy Thought Leadership 48

Martech Advisor

DECEMBER 23, 2019

What are the recent acquisitions in the CDP space and how do they impact marketers? 2019 saw plenty of new launches as well as acquisitions in the CDP space. CDP Acquisitions: What’s Happening and Why. Amperity’s Acquisition of Custora: Towards a Machine Learning (ML) Platform.

Acquisitions 52

Acquisitions Enterprise Management Work Management Marketing AI 52