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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

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How To Increase Blog Traffic: 25 Proven Strategies for Guaranteed Uplift

Optinmonster

Generate Backlinks Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. Here’s how it works: First, track your brand mentions. Next, Emil added eye-catching images and helpful videos to make his content more visually appealing.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

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What is Paid Search? How SEO and SEM Work for You

ConvertKit

By understanding the person’s search intent, Google is able to pair its users with websites (like yours) that will provide relevant answers. Optimizing our websites with healthy SEO tactics is one of the best things we can do to build long-term success for our business. This is why search engine marketing is so powerful.

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4 Types of SEO Analysis & How to Do Them (Step-by-Step)

Single Grain

An SEO analysis is the process of reviewing the organic search performance for your website’s content. This can also go beyond just looking at your own website. When done properly, an analysis is a critical first step for any SEO endeavors that will set you on the right track. Want more info on SEO scores? And much more.

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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

I have listed the top SEO report templates that you can use to showcase website SEO health to your clients in a faster and efficient manner than by creating your own reports from scratch. An SEO report is a short and concise data-driven document that provides an overview of the organic performance of a website in the search engines.

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8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well. Understand what your website visitors are looking for and where they’re facing problems on your site. This means that tracking organic rankings is as important as ever.