Remove acquisition
article thumbnail

B2B Prospecting Data Just Keeps Getting Better

ViewPoint

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

article thumbnail

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Note: For much more on all aspects of social marketing, see the Definitive Guide to Social Marketing.