LEADership

NOVEMBER 18, 2014

More details and statistics are available in this eMarketer article: Are Social Media Marketers Losing Confidence? According to this CMO.com article , Forrester Research states that for every dollar spent on email marketing, the average return is over $44. So, Who Wins? Yet another study says email marketing will become a $6.5

Social Media 40

Social Media Email Marketing Social Marketing B2B Thought Leadership 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

NOVEMBER 11, 2015

I also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester. Personally, I’m a devout reader of blogs like the Moz Blog , the Content Marketing Institute blog and the Kissmetrics blog. 7) Adopt an Agile Approach to Marketing.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

SnapApp

DECEMBER 4, 2017

Compared to statistics from 2013, marketers now consider brand awareness to be more important than customer acquisition. 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . Or, at least put it to the test :). . . #10. Mobile will account for 72% of US digital ad spend by 2019.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. billion by 2017. The Skyword Platform performed well in the inaugural release.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. 7 “Rs&# for B2B Marketing Content Planning - Marketing Interactions , April 24, 2010 Content is the fuel for eMarketing. How will the Salesforce/Jigsaw acquisition change the B2B industry?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Single Grain

DECEMBER 27, 2019

According to Forrester, the podcast industry may surge north of $1 billion in ad revenue in 2020. This type of automation is faster and much more efficient, which leads to higher conversions and lower customer acquisition costs. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2%

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

QuanticMind

NOVEMBER 28, 2016

Forrester Research suggests that “most search marketers track an array of metrics. For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7%

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40