Engagio

JULY 31, 2017

For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua. Develop a robust data acquisition and intelligence gathering strategy. 4 – Identify risks and opportunities on your existing customer base.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Vidyard

APRIL 15, 2015

“Today, the companies that create video-leveraged customer operations benefit from lower cost of customer acquisition, increased sales productivity and greater marketing ROI. . “Vidyard correctly predicted four years ago that video would be an essential medium for the modern sales and marketing organization,” Lawson said.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

Today, the companies that create video-leveraged customer operations benefit from lower cost of customer acquisition, increased sales productivity and greater marketing ROI. “Vidyard correctly predicted four years ago that video would be an essential medium for the modern sales and marketing organization,” Lawson said.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Hubspot

MARCH 6, 2014

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. Specifically, Oracle has started to encourage its employees to use Twitter to engage with prospects in meaningful, helpful dialogue during the sales process.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Ambal's Amusings

DECEMBER 17, 2009

Blog Marketing Interactions Twitter Ardath421. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. Blog Phoenix Rising Twitter RebelBrown. "Twitter! I avoided Twitter until May of this year. I wasn’t sure why I needed, or wanted, Twitter in my life – but I joined.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Follow her on Twitter. By TJ Raphael. 11/27/2012 -15:36 PM.

B to B 40

B to B Paid Content Social Media CMS Development 40

Heinz Marketing

FEBRUARY 18, 2019

Follow Alex on Twitter @shootman. I got to know him very well back in the Eloqua days. If you think about Eloqua, B2B marketers who are starting to realize that the way marketing was going to be executed was completely going to be impacted by the digitization of consumer marketing. ” Learn more at DoneRightBook.com.

Eloqua 67

Eloqua Verticals Work Management Enterprise Management 67

SmartBug Media

MARCH 10, 2020

Beyond the monitoring you can do on social media, there are also tools that allow you to keep an eye on brands outside of social media channels and across digital, which is valuable when monitoring acquisitions, product releases, leadership changes, and industry news. Twitter Ads. Twitter Ads. HubSpot Marketing Platform.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

KoMarketing Associates

JUNE 26, 2014

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. Unfortunately, the joke is based on a bit of truth.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. Keep going! Marketing automation is still in its infancy.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Metadata

MARCH 16, 2021

I think my old CEO once said, “Yammer is my Twitter.” And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. And they were sort of dubbed by the media were Twitter for business. Joe Chernov: Sure.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40