PureB2B

MAY 30, 2022

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Do they have tools in place for marketing automation? Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. other recent marketing system acquisitions, and wide knowledge that Aprimo was eager to sell, no one is particularly surprised by this transaction. Given the previous Unica deal.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. The acquisition is significant on several levels. Financial terms were not disclosed. MarketingPilot is best described as integrated marketing management for mid-tier companies.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video. Allow me to pull out and paraphrase a few highlights.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Ledger Bennett

MARCH 19, 2021

Planning and forecasting – Cortex helps plan and forecast media spend using a traffic light system that flags performance against media plan, enabling informed decision making on future spend and confidence in revenue forecasts from media activity. It integrates with all major marketing platforms and tools including: Salesforce.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Markempa

SEPTEMBER 13, 2017

Learn how customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they're your best source of leads) Are you connecting with and empowering your customer advocates? Because you’re helping to motivate happy customers to speak about you positively to others.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Acquisitions, on the other hand, can be strategically decisive.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

KoMarketing Associates

JANUARY 25, 2013

Content Offers Ranked by Impact on Lead Acquisition Quantity. Content Offers Ranked by Impact on Lead Acquisition Quality. Eloqua and CMO.com helped coordinate survey information. More in the B2B Demand Generation Benchmark Report. The charts above only represent a portion of information provided.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Ledger Bennett

JULY 11, 2018

The best way is to leverage Keyword Planner in Google AdWords, which helps you find the best performing keywords that relate to the topic you are marketing for. Fortunately, Keyword Analysis can help you find the right keywords for your landing page, providing only closely related keywords to the terms you’re focused on.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Heinz Marketing

FEBRUARY 26, 2018

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Heinz Marketing

OCTOBER 4, 2021

I think we just added less gray hair to everybody and hopefully some blessings along the way, because it has helped so much. We can go deeper in it later on, but those four things will help you figure out, how do you go? I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Acquisition costs in B2B can easily be $3k to $5k and more per closed-won deal. With the hype cycle at full throttle, maybe a little straight talk would help. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Directive Agency

APRIL 21, 2023

Directories are a high-intent channel that can help sellers find and convert more buyers. CPL on directories can be relatively high, but the cost per customer acquisition (CAC) can be relatively low because of the intent on search. Need help getting started? The auction functions very similarly to a Google search ad auction.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Heinz Marketing

MARCH 29, 2018

Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. Travelling with colleagues who quickly become friends and for the most part lifelong friends, helps to bring balance. Here in her own words is how she gets stuff done.

Work Management 82

Work Management Enterprise Management Marketing Management Paid Search Agency 82

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. It’s not done in a one or two-day workshop.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. So without further ado: Eloqua.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . This is very helpful for forecasting. . . #7: 7: Closed/won. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Customer Experience Matrix

JULY 22, 2010

Eloqua and Silverpop are the obvious candidates. Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Note that many of these are already part of larger suites whose owners could easily afford a marketing automation acquisition.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Anyword

NOVEMBER 7, 2018

In fact, many don’t even realize that they’re seeing an ad , primarily because the content presented is helpful and relevant to their interests. Renee has presented at several Marketing Sherpa and Eloqua (Oracle), Marketo (Adobe) and Hubspot events.

Optimization 53

Optimization Marketing & Strategy Work Management Marketing Management 53

SWZD

SEPTEMBER 11, 2019

PTC saw the Internet of Things and Augmented Reality as future growth markets strategic to its business, and made acquisitions and developed solutions in these areas over the past few years. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. We also discussed PTC’s use of social media.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

ClickZ

JANUARY 13, 2020

One company looking to help marketers do just that is Convertr. That is exactly where Convertr came in and has since helped the likes of Oracle, Cisco, Dell, Dennis Publishing, Mediacom and Contentive, enhance their digital marketing through real-time efficiencies in customer acquisition and data partnerships.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

ANNUITAS

SEPTEMBER 9, 2011

While many were eagerly awaiting an acquisition announcement during the keynotes, nothing of consequence was announced. Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. We just need help in actually making it happen.”

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Heinz Marketing

SEPTEMBER 17, 2018

Spent years and years at Eloqua, and is now the founder of TMM Enablement Services, helping companies with sales and customer experience enablement work. I mean, it’s a no brainer, I’m just fabulous. I’m doing jazz hands right now. Unfortunately, it’s radio, so you can’t see it. Matt: That is awesome.

Work Management 54

Work Management Eloqua Marketing Management Training 54

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. No thumb twiddling allowed!

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Marketing Insider Group

MAY 24, 2012

Ultimately this is about lower cost of customer acquisition. Content strategy may literally save marketing through an understanding of what, why and how you’re going to deploy 3 distinct types of content: entertaining content, educational content and utility content (like apps) that help customers.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Engagio

JULY 31, 2017

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. Meanwhile, sellers need data that helps them increase sales velocity and opportunities. Develop a robust data acquisition and intelligence gathering strategy.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Vidyard

APRIL 15, 2015

KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Companies with integrated social media and SEO achieve 60% better conversion rates…Search rankings are driven by relevance, relevance enhances an organization’s credibility , and this credibility helps to drive conversion rates ,” says Sergio.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Ranking Lead Scoring 120

Hubspot

MARCH 6, 2014

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. Specifically, Oracle has started to encourage its employees to use Twitter to engage with prospects in meaningful, helpful dialogue during the sales process.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Allocadia

JUNE 7, 2019

At Allocadia, we work to leverage data and technology to help marketers know where to spend their next marketing dollar, and do it with confidence. Today, we announced new insights to help marketers optimize investments across the customer journey. New from Allocadia: Measure investment across the customer journey. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

At Allocadia, we work to leverage data and technology to help marketers know where to spend their next marketing dollar, and do it with confidence. Today, we announced new insights to help marketers optimize investments across the customer journey. New from Allocadia: Measure investment across the customer journey. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

markempa

SEPTEMBER 13, 2017

Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). Because you’re helping to encourage and motivate happy customers to speak about you positively to others. I got the idea while I was at Eloqua. If not, you should.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

ViewPoint

MAY 10, 2012

” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. What can I do?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. What can I do?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

chiefmartech

JUNE 6, 2016

Marketo’s acquisition by Vista is not “consolidation.” Perhaps it marginally helps the Demandware platform’s perception of longevity in the market — but they were already perceived as a strong, indpendent public company. Sure, there will be some cross-product enhancements that will be helpful.

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. By TJ Raphael. 11/27/2012 -15:36 PM. Follow her on Twitter. Event Type.

B to B 40

B to B Paid Content Social Media CMS Development 40