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Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality. In fact, 88% said Web sites were important in helping them decide what to buy. The technology appears useful at both ends of this spectrum.

B2B Lead Management Market Heats Up

delicious b2bmarketing

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Problem is that not enough marketers really know or understand the problem their company supposedly solves from their customer's perspective - they lack relevant field experience. Here’s the problem. Lots of stuff, huh?

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