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Team Trifecta: Why Align Customer Success with Sales & Marketing?

Act-On

Much talk is made about the importance and need for sales and marketing alignment, and rightly so; alignment is a key strategy for company growth. We want to focus on making all three of these groups – sales, marketing and customer success – winners by working together as opposed to working in three separate silos. So the challenge is: how can marketers do this? Why marketers?

Team Trifecta: Why Align Customer Success with Sales & Marketing?

Act-On

Much talk is made about the importance and need for sales and marketing alignment, and rightly so; alignment is a key strategy for company growth. We want to focus on making all three of these groups – sales, marketing and customer success – winners by working together as opposed to working in three separate silos. So the challenge is: how can marketers do this? Why marketers?

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Projects in this category include supply chain management, human capital management, ERP, sales force and marketing automation and other business process automation projects. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Is Marketing Too Busy?

ClickInsights: Biggest roadblock to converting marketing leads

Connect the Docs

One of the goals of marketing is to generate leads. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee. Blogs.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Blogs. Books.