Remove acquisition
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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable.

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Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention.

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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. Twitter became (and still is) the headline news of the modern age. It’s a collection of observations and links to other observations.

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B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Share this on Linkedin. If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain ….

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Social Pros 25 – Alison Carlman, globalgiving

Convince & Convert

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

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Seven Expert Search Engine Marketing Guides

Webbiquity

Andrew Goodman discusses the importance of testing ad copy and important considerations to keep in mind when doing so, like measuring both click-through rate (CTR) and cost per acquisition (CPA) when evaluating ad copy, and running tests long enough to generate valid data for decision making. Share this on LinkedIn. Share this on Bebo.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Share this on LinkedIn. Related Post.