Engagio

APRIL 12, 2024

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Customization can differentiate your offerings and make your customers more likely to remain loyal.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

chiefmartech

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. In a world of 100,000+ B2B SaaS products , how could they not be? They offered richer onboarding services.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

SEPTEMBER 14, 2023

Price and product are only two of many operational GTM levers. Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 120

Anteriad

APRIL 25, 2023

Our recent acquisition of BNZSA brings with it regional and local expertise across Europe and Asia in 26 different languages, bringing an incredible depth of experience that matters at the local level. Our two organizations share an approach that combines data, technology, and a differentiated high-touch client service model.

Cost per Acquisition 52

Cost per Acquisition Demand Generation Agencies CTR Acquisitions 52

Pam Didner

OCTOBER 15, 2022

Attendee acquisition strategy. List of Top-Rated Event Registration Products. The attendee acquisition strategy is a must to get butts in seats. In this case, getting them to come is easier because they need to either get product training or get certified to sell future products. Event goals. Content tracks.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Thinkers360

MARCH 22, 2024

Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory. A brand doesn’t need content that says its product is great. Highlighted Content : 33. I’m enjoying the journey.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Sprout Social

MARCH 30, 2023

More than ever before, these innovations are becoming available for software vendors of all sizes to integrate into their own platforms. Platforms won’t be differentiated by simply having AI capabilities, but by how thoughtfully they weave AI into the end user experience. Suddenly, everyone has the tools to create AI-backed features.

Marketing AI 119

Marketing AI Peer-to-peer Training Software 119

xiQ

JANUARY 30, 2023

As a result, B2B buyers expect sellers to not only possess in-depth knowledge of their products but also to effectively differentiate them from those offered by competitors. This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

KoMarketing Associates

DECEMBER 5, 2017

We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Our biggest consideration for marketing budgets in 2018 is identifying opportunities to reduce overall customer acquisition cost (CAC) for our clients – not just lead cost, but actual customer cost.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Rev

NOVEMBER 1, 2023

Has a company ever selected your business as their preferred vendor simply because they are a software development company with over 5,000 employees, headquartered in the Northeast region and heavily invested in cloud-based ERP systems? This analysis can help your company identify gaps and differentiate your offerings. Think about it.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Zoominfo

OCTOBER 5, 2021

It’s the day of a new product launch. Launching a new product stirs excitement for any company, regardless of size. GTM strategies help specifically with expanding a brand’s new product or services. A GTM strategy outlines the necessary steps for putting a product, service, or solution on the map.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Hubspot

MAY 19, 2020

Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. After a year or two has passed, it’s common for buyer requirements and product capabilities to grow and change. This strategy is often called, "logo acquisition.". Wake the dead : A closed-lost deal need not be the end of a relationship.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

Customer Experience Matrix

APRIL 26, 2016

The sale involves the former Aprimo, eCircle, FLXone data management platform, and other cloud-based marketing products. The differential suggests that buyers saw little potential for growth in the businesses that Teradata is selling. The company had announced plans to sell the business last November.

Resource Management 120

Resource Management Marketing Management Planning Business 120

Modern B2B

OCTOBER 20, 2023

When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. This was particularly true for cloud vendors, so differentiation is key – and that stems from understanding your customer and looking at things through their eyes.

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Bluetext

FEBRUARY 14, 2024

VC and PE firms educating acquisition community And while these former officials are helping VCs and startups better speak the language of Washington, there are parallel efforts underway to educate government leaders and contracting officers on how to better identify and engage with startups. At the event, Melissa A. Johnson, U.S.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Leadspace

MARCH 9, 2022

Market strategy is always an interesting topic to me as a product and go-to-market professional. The kind of data we normalize & unify, the kind of problems we solve, the algorithms we create, and the kind of user experience we develop speaks volumes about what the product is good at – and the customers who seek that solution.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

Market strategy is always an interesting topic to me as a product and go-to-market professional. The kind of data we normalize & unify, the kind of problems we solve, the algorithms we create, and the kind of user experience we develop speaks volumes about what the product is good at – and the customers who seek that solution.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Customer Experience Matrix

MAY 21, 2012

Experian Marketing Services yesterday announced its acquisition of marketing automation vendor Conversen. This is the third marketing automation acquisition in the past month, following Intuit’s purchase of Demandforce and FICO’s purchase of Entiera. That’s a respectable installed base for this type of product.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Advertising Agencies Marketing Automation 120

Metadata

SEPTEMBER 8, 2020

This agility is written into Metadata’s DNA: it’s practiced throughout the company, and evidenced in our product and customer success. In an industry of over 8,000 martech vendors , Metadata raised this round during a downtime, while many other vendors saw declines, wrestled with underfunding, and experienced longer cycles.

Marketing Analytics Tools 85

Marketing Analytics Tools Account Based Marketing ABM Paid Search Agency 85

Hinge Marketing

MAY 14, 2019

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. To uncover differentiators. But differentiation is not so easily achieved.

Studies 94

Studies Research B2B Marketing Branding 94

Marketing Insider Group

NOVEMBER 18, 2020

The management team expects marketing to lower customer acquisition costs. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. Spend 10% of Revenue on Marketing. What about the buyer? Identify a Senior Marketing Advocate.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

PureB2B

JUNE 16, 2022

Are leads looking to research an industry or searching specifically for your products? These differentiators impact what information contacts prefer to receive via email, when they prefer to receive emails, and how offers must be structured. This includes technology installs, previous interactions, and predictive buyer behavior.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. Both events mark a continued expansion of their product. In other words, the app markets are useful but not huge strategic differentiators.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Martech Advisor

NOVEMBER 15, 2019

Sales tech is defined as a set of tools that help accelerate and enhance sales productivity by enabling sales reps to use their time and customer intelligence as effectively and efficiently as possible. Nancy recommends reading the sales tech vendor landscape from left to right, noticing the red ‘need categories’ as you go.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

chiefmartech

MAY 26, 2020

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. They help with client acquisition, retention, and success.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Stats Software 131

Seismic

DECEMBER 20, 2021

Throughout the year, we’ve shared stories about new products, company news, industry thought leadership and more. There were products, interviews, and award recognition, Social selling, AI, and a new acquisition. Sellers want to be more productive, but not at the expense of delighting buyers. Is your company ready?

CPO 52

CPO Thought Leadership Sales Cycle Training 52

chiefmartech

SEPTEMBER 5, 2021

Zensors — “Google Analytics for the physical world” Storylane — deliver personalized product demos for prospects. Hotswap — facilitate switching vendors ( including martech platforms ). Inspector Cloud — computer vision analysis of products displayed at physical retailers. Arengu — plug-and-play sign-up flow engine.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

Hinge Marketing

FEBRUARY 2, 2022

They realize that today’s buyers are leveraging digital assets such as email, websites, search engines, social media, and webinars to learn more about products and services and help them distinguish one vendor from another. Our research uncovered that more than 53% of the high growth firms were part of a merger or acquisition.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Customer Experience Matrix

JUNE 4, 2013

So this fills a gap in their core product offerings. But I doubt Salesforce will suddenly stop integrating with other marketing automation vendors. The smart ones (and that''s most of them) already have a strategy in place to differentiate themselves from the big industry leaders. Adobe , where art thou?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

ClickZ

DECEMBER 10, 2019

It is essential for technology vendors to work closely with an organization during the first couple of months of implementation. Scollans started her career in financial services marketing as a product marketing manager then moved on to a financial education company where she ran their conference marketing line.

Work Management 83

Work Management Press Marketing Management CMO 83

SalesIntel

OCTOBER 20, 2023

Yet a few vendors continue to retain market leadership. ZoomInfo is a versatile tool catering to various business needs, including sales, marketing, and talent acquisition. So, this aspect is not a differentiating factor between the two, and users receive similar training experiences regardless of the platform they choose.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Biznology

AUGUST 13, 2018

Some are vendors who sell these services and can become valuable partners. Others may be competitors in your industry who are ripe for acquisition or merger. Pull a team together to analyze your company’s differentiators, then hold facilitated discovery sessions to map new business models that take advantage of these strengths.

Digital Transformation 106

Digital Transformation Urgency Marketing Class Paid Search Agency 106

KoMarketing Associates

NOVEMBER 12, 2015

If structured correctly , e-commerce sites in particular may be able to showcase their reviews in search engine results, ultimately having an opportunity to differentiate their listing from the rest. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Directive Agency

FEBRUARY 28, 2022

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. A hyper-important part of any go-to-market plan is making sure you understand who your product is for. A great exercise here is focusing on your differentiators. Building Reviews.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

6sense

MAY 31, 2018

Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. This is where our unique and patented differentiation was established in the predictive market – focusing on time-based in-market predictions, anonymous activity tracking in the buyers journey, and profile fit predictions to identify best prospects.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

LeanData

OCTOBER 5, 2021

From July through September, he counted 3 unicorn announcements and 10 separate acquisitions. . Rosenberg is seeing the steady evolution of GTM tech moving from a wide set of categories to a narrow list of vendors with wide portfolios or capabilities developing into “alpha platforms.” It’s not about using more tech.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92