Martech

FEBRUARY 19, 2024

This helps in targeting specific customer groups with personalized marketing campaigns and offers. This helps in identifying high-value customers and developing strategies to retain and upsell to them. Predictive analytics can help in proactively targeting at-risk customers with retention strategies. Understood?

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

KoMarketing Associates

OCTOBER 19, 2022

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential. Additionally, 29% are developing three to five times more content than they did just 12 months ago.

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

Zoominfo

DECEMBER 21, 2020

Instead of thinking in generalities across entire regions or group of countries, it helps you to understand your company’s weaknesses and opportunities in each local market.”. Three typical market expansion approaches include the following: Expansion through a merger or acquisition. Expansion by developing a new product.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Tomorrow People

JULY 21, 2021

Their key job is to look at every channel, every source, and even every step of the buyer journey or user acquisition funnel and look for areas to grow. That insight led them to develop new features and notifications to grow that ‘10 in 4’ KPI, for higher retention rates. Front-End Development. Experimental Process.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Vision Edge Marketing

MAY 9, 2023

To stay competitive, accelerate customer acquisition, and excel at customer-centricity, leaders need to be able to make informed decisions based on accurate data and actionable insights. This requires leaders to be able to use the insights to develop new strategies and formulate and implement actionable plans.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This makes your customer acquisition more efficient and helps boost overall marketing performance. Automation helps you offer personalized content at scale.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. That’s where sentiment analysis can help you. Guest post by Mehdi Hussen. Respond to customer feedback.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Vision Edge Marketing

OCTOBER 5, 2021

Because the clearer you are on what a right fit customer is for your business, the more successful you will be at customer acquisition, retention and advocacy. Use these 7 steps to help. It guides content development, website navigation, customer conversations, and more. Develop your acquisition plan.

Acquisitions 189

Acquisitions Touchpoints Paid Search Agency Planning 189

Marketing Insider Group

JANUARY 30, 2024

Identifying and segmenting your audience into distinct groups or ‘content constituents’ is crucial for developing a content strategy that addresses diverse needs and maximizes engagement. An example and symptom is when personas are developed exclusively by internal people. It also includes language that will resonate.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Vision Edge Marketing

MARCH 14, 2023

Customer experience , new customer acquisition, and new product development ranked as the top three planned investments over the next 24 months. Help everyone in your organization develop resilience. These three steps can help you prepare for What Ifs.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Martech

JANUARY 30, 2024

Sentry provides SaaS error and performance monitoring to developers. Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Sentry’s customers are developers and, as Szu put it, “Developers by definition are very, very, allergic to being tracked.”

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Marketing Insider Group

JULY 28, 2020

Technology helps make this happen by targeting the right people in the right place with the right content. Each develops a large amount of content, mainly in the B2B realm. Acquisitions Overshadow Organic Development in Brand Growth. Last, the authors correlate the results of the acquisition trend.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Zoominfo

FEBRUARY 15, 2023

The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems. ZoomInfo helps sales development teams do more than just drive additional revenue – we help them make better use of their time and do more with less.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Webbiquity

APRIL 23, 2024

This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. Your marketing staff needs to develop a compelling acquisition strategy, and carry it out carefully.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

Martech

MARCH 11, 2024

All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. They’ve developed a shared identity service for publishers, advertisers and adtech platforms, leveraging their extensive publisher relationships.

Cost per Acquisition 118

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 118

Vision Edge Marketing

JUNE 6, 2023

In contrast, the CSO is responsible for developing and executing the overall strategy of the organization, which may or may not include a focus on customer experience. Yes, the CMO must be customer-centric but they’re primarily responsible for developing and executing marketing strategies that drive customer acquisition and retention.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Martech

OCTOBER 13, 2023

Long term, marketing is responsible for developing the intelligence, systems, and processes to drive continuing viability and profitability. The basic tools of marketing must be developed quickly to put the company on the map. Developing a measurable, repeatable onboarding process that turns sales into customers.

Ideal Customer Profiles 116

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 116

illumin

FEBRUARY 27, 2024

Walmart is diving into the streaming wars head first with its acquisition of VIZIO and its SmartCast Operating System. The real question is, will this acquisition position Walmart alongside the ranks of Amazon Prime, Netflix, Apple TV, and Disney+? And is there more to this acquisition than meets the eye?

Acquisitions 88

Acquisitions Advertising Agencies Marketing Proposals Paid Search Agency 88

illumin

APRIL 2, 2024

Canva made a name for itself in the world of technology and digital design; with its new acquisition of Affinity, it may be unstoppable. This acquisition perfectly positions Canva to strategically enter the ring. In recent years, Adobe developed an equivalent software, Express, to try to angle in on Canva’s market share.

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Salesforce Marketing Cloud

APRIL 22, 2024

A one-page resume and a carefully crafted cover letter are important, but they can only go so far to help you get noticed. A portfolio can get me interested, start the conversation, and help me narrow the time spent sorting through applicants. Developers of all stripes can showcase their relevant work. Ready to stand out?

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. ” This means developing goals and objectives and a plan for achieving them before figuring out how to put that strategy into action. They help others find solutions.

Email Marketing 85

Email Marketing Effectiveness Work Management Planning 85

Blue Flame Thinking

SEPTEMBER 8, 2023

These are channels (acquisition) What they do when they visit? engagement) Understanding each of these can help enhance your audiences’ experience. Traffic for your website can come from many different channels and developing them helps drive more of the right visitors to your site. What action are they taking?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Lenny's Newsletter

AUGUST 22, 2023

Andrea is a partner at General Catalyst, investing in early-stage B2B startups, who loves helping companies think about product and growth strategy—you can find her on LinkedIn and Twitter. Instead, they work on creating distribution strategies that help acquire, activate, engage, and monetize customers on the existing product value.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Martech

JANUARY 26, 2024

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Before committing, Scott connects with the CEO for budgetary approval, ensuring that this move will help hit their annual targets. His main concerns are the quality and source of leads.

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Enterprise Management Work Management 114

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. Program managers help organizations prioritize initiatives that deliver the greatest value by aligning projects with strategic objectives.

Budget Programs 101

Budget Programs Work Management Allocation Product 101

Martech

JUNE 1, 2022

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. However, having a robust audience development plan can help combat this problem. Audience development is not about volume alone. High-impact audience development strategies.

Multi-Channel 109

Multi-Channel Ad Exchange Work Management Acquisitions 109

Martech

MARCH 26, 2024

Here are ways it can help other business functions. Finance and operations : Insights into metrics like conversion rates and customer acquisition costs refine financial forecasting, guiding strategic budget allocation and inventory management based on predictive demand models. Martech’s influence needs to extend beyond marketing.

Allocation 87

Allocation Marketing & Strategy Business Forecasting 87

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

Acquisitions 130

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 130

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Unfortunately, a strategic roadmap only in someone’s head won’t help you implement it. Targets Effectively: It helps you truly understand your ideal customer, their pain points, and where to find them.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Heinz Marketing

DECEMBER 1, 2023

The consulting agency has helped you piece together a revamped holistic go-to-market process. Sometimes an acquisition occurs and there isn’t an appointed person to assist with cultural and accountability alignment. Client example: A large corporation became even bigger through the acquisition of a couple of other businesses.

Process 88

Process Deliverability Work Management Thought Leadership 88

Conductor

FEBRUARY 7, 2023

This acquisition is a landmark moment for our industry—all in the spirit of delivering for customers. Now, we’ll have the opportunity to introduce this game-changing product integration to hundreds of new European customers via our acquisition of Searchmetrics. Companies must now help their customers before they become customers.

Paid Search Agency 105

Paid Search Agency Acquisitions Thought Leadership SEO 105

Heinz Marketing

NOVEMBER 8, 2023

From lack of communication between sales and marketing, delays to schedule interviews with team members, and not prioritizing timely feedback on documents being developed to ensure our work aligned with and supported desired outcomes. During this meeting, I presented a sales document that would help streamline their lead prioritization.

Work Management 99

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 99

ClearVoice

JANUARY 8, 2024

For instance, they: Help align marketing activities with overall business objectives Provide a framework for decision-making Facilitate the effective allocation of resources Understanding the role of goals in marketing involves recognizing them as strategic tools that guide the entire marketing process, from planning to execution and assessment.

Allocation 94

Allocation Planning Paid Search Agency Marketing Analytics Tools 94

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. Let’s dive in and see how content marketing can help your HR department achieve key business goals.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

xiQ

OCTOBER 12, 2023

Fortunately, modern technology is here to lend a helping hand, and one tool that stands out is xiQ’s Buyer Relationship Management with its innovative Buyer Groups feature. This strategy not only reaches non-buyers effectively but also enhances the acquisition group’s engagement with minimal friction.

Ideal Customer Profiles 133

Ideal Customer Profiles Outreach Acquisitions Profiling 133

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. Email was the one action that preserved and grew revenue, saved jobs and helped stabilize the financial future. Technology companies continue to invest in their acquisitions and fully utilize them. Use incremental innovation to create change. Fast-forward to 2024.

Enterprise Management 114

Enterprise Management Marketing Automation Services Work Management Marketing Management 114