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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

Online Marketing Systems Are Still Very Fragmented

Customer Experience Matrix

MAY 23, 2007

What with all the recent acquisitions in the digital marketing industry, I thought I’d draw a little diagram of all the components needed for a complete solution. Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. The results were a surprise.

Enterprise Management

Enterprise Management Marketing Management Vtrenz Online Marketing

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Marketing Automation Vendor Consolidation: Lessons from History

Online Marketing Systems Are Still Very Fragmented

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