Oktopost

AUGUST 10, 2022

He reminds us why the role of Customer Marketing is critical and how the great divide between demand generation and driving revenue growth from existing customers proves the SaaS model to be problematic. The success behind Marketo’s Marketing Nation and what brands must remember about their customers. Meet Kevin.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Televerde

SEPTEMBER 25, 2018

We’ll be joined by other marketing, sales, and demand generation professionals across Europe for the 2018 SiriusDecisions Summit Europe event. As a platinum sponsor, we are presenting with Marketo (oh, to be a fly on the wall at Marketo during these exciting times !) Hence why I love Bizible. Marketing Operations.

Case Study 40

Case Study Case Studies Marketo Studies 40

ANNUITAS

MARCH 4, 2020

Too often Growth Marketing in practice is just an evolution of a tactical lead generation mindset – where the ‘value’ seems to get lost in translation. Essentially, Growth Marketing is often defined as marketing for customer acquisition + customer retention. And demand generation is often tied to creating a new customer only.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Modern-day marketing automation is fueled by data acquisition and allocation, and most of the campaigns you run will result in some sort of customer engagement. Why Marketing Automation? Productivity.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Fernandez as an example – will never respond.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

PathFactory

SEPTEMBER 21, 2018

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Adobe is the go-to brand for content, creative, marketing and, in my opinion, making sophisticated tools available as part of on-demand clouds.

Marketo 40

Marketo Marketing Automation Services Advertising Agencies API 40

Martech

JULY 14, 2022

This trend shows that buyers are determined to do their due diligence before making purchase decisions, raising the importance of the personalized, targeted experiences enabled by ABM technologies. Consolidation of ABM and demand gen. Another notable development among ABM vendors is the move to consolidate ABM with demand generation.

Account Based Marketing 120

Account Based Marketing Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. These acquisitions have shaken the B2B market. In one of the interviews Tribilo’s CEO, Andre Yee, said “Right off the bat it offers better targeting, and if ABM is about anything, it’s about better targeting.” Triblio is acquired by IDG.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Rollworks

MAY 8, 2019

When starting a new ABM program, B2B marketers tend to think they need a list of target accounts to build the program around. While it’s true that a target account list (TAL) is useful to have, it isn’t really necessary to start. The problem is that setting this up can take time.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 40

Strategic-IC

JULY 1, 2020

So, what I wanted to start on today with you, really was, where do we re-begin as an Account-based marketing programme? I mean, most people have like target account lists. I think a lot of people do, come to us and say, "Hey, we've got these accounts." Are they using Marketo? Where would you start?

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Profiling 118

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry. The post Why Not To Be a Data-Driven Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Strategic-IC

FEBRUARY 16, 2021

What were the title levels you were targeting? How did you identify the right contacts within your target accounts? Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Simply said: social media is not a budget category.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Conferences to Attend.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Leadspace

OCTOBER 5, 2016

The launch of Salesforce Einstein, together with their acquisition of Krux and recent announcements by Oracle and Microsoft, has catapulted AI into the center of the B2B marketing discussion. Much like account-based marketing (ABM), everyone is trying to carve out their niche. Einstein will be awesome for sales acceleration.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

Markempa

JANUARY 9, 2019

After we sold Epiphany, I co-founded Marketo, along with Phil Fernandez. I just felt about four years ago that Marketo wasn’t, frankly, moving fast enough to kind of keep up with all the new trends and changes in how marketing was done. 132) How is ABM is different than demand generation? Brian: Yeah.

Account Based Marketing 90

Account Based Marketing ABM Paid Search Agency Demand Generation 90

Vidyard

FEBRUARY 22, 2017

Patel, a Demand Generation Consultant and Customer Acquisition Specialist, has worked with brands like Kyocera, WD-40, and Full Circle Insights to build social communities, drive more leads, and ultimately close more deals. Enjoyed reading Sweta Patel’s insights on demand generation? It’s a bit nebulous.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Heinz Marketing

MARCH 27, 2023

We look at… it took 10 years or more to get everyone to understand demand generation and how to do that. Your company launches new products, you make acquisitions, and you decide to pivot in different areas and focus on areas where there’s pipeline gaps or new sales teams and the world changes.

Demand Generation Agencies 76

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 76

SnapApp

JULY 10, 2018

Running an effective demand generation campaign means you need to stay current with changes in the industry. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Conferences to Attend. Fanatical Prospecting by Jeb Blount.

Training 48

Training Demand Demand Generation Agencies Planning 48

Customer Experience Matrix

JUNE 5, 2012

Oracle followed suit this morning with an acquisition of social media monitoring and semantic analysis vendor Collective Intellect. This followed Oracle’s $300 million acquisition last month of social publishing system Vitrue. But Marketo hasn’t hinted at this approach.) Is this the death of marketing as we know it?

Resource Management 120

Resource Management Salesforce.com Marketing Automation Services Marketing Management 120

Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Televerde

OCTOBER 18, 2018

While there, we teamed up with our client, Marketo, to present how we created a global, scalable demand generation engine. Having just gone through an acquisition by Adobe and a well-timed rebranding (does #marketober sound familiar?), For marketers, Marketo is a household name. the topic of growth was spot on.

Sales Management 40

Sales Management Demand Marketo Enterprise Management 40

Varicent

MARCH 8, 2018

Looking at your career path, specifically your last two roles, you moved from the VP of Customer Acquisition of SOASTA (now part of Akamai) to Senior Director of Americas Marketing now at Akamai. Companies like Marketo, Salesforce, and the hundreds of new tech companies have made the MarTech space very crowded, but exciting.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

Following Marketo’s recent acquisition of industry-leading sales platform ToutApp , our marketing team recently went through this process ourselves to implement ToutApp in partnership with our SDR team and came out with a myriad of great learnings and best practices. Engage Your Key Stakeholders. Share your best practices.

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

Engagio

JANUARY 27, 2021

Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. And before that he created and co-founded the popular marketing automation software Marketo. ” Traditional demand generation vs. the ABM model. How he got here. Old Fashioneds. Margaritas.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Adobe Experience Cloud Blog

MARCH 27, 2018

What are your revenue targets next year? At minimum, tie your demand generation team’s bonus to sales opportunity growth and/or closed business. The post How to Write a Marketing Budget Your CFO Will Enthusiastically Support appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing Budget Creation 134

Marketing Budget Creation Marketing Budget Paid Search Agency Contingency Planning 134

Leadspace

JUNE 10, 2016

Marketo Acquisition News. Remember last week’s prediction of a flood of analysis of the Marketo acquisition once everybody got back from vacation? In his Chief Marketing Technologist Blog, Scott Brinker wrote, Big deals for Marketo and Demandware, but what do they mean? Here it comes.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry. Marketers: it’s time to stop thinking about data.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Content4Demand

AUGUST 2, 2019

In this episode, Sangram Vajre and Alex Latraverse of Terminus reveal why sales teams should embrace ABM with open arms, especially considering sales is already working to give extra TLC to their target accounts anyway. Episode #140 : How To Create Buzz With Your B2B Marketing. But how it actually be achieved?

Account Based Marketing 56

Account Based Marketing ABM Buzz Ad Exchange 56

Markempa

JANUARY 9, 2019

After we sold Epiphany, I co-founded Marketo, along with Phil Fernandez. I just felt about four years ago that Marketo wasn’t, frankly, moving fast enough to kind of keep up with all the new trends and changes in how marketing was done. 132) How is ABM is different than demand generation? Brian: Yeah.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Marketo 52

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Paul Mosenson (NuSpark Marketing) - Lead Generation, Lead Nurturing, Demand Generation, President, NuSpark Marketing. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

Adobe Experience Cloud Blog

AUGUST 14, 2014

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. At Marketo, we obviously use our own marketing automation platform, but MOPS still serves as liaison to our product and engineering team.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketing Automation Services Marketing Management Lead Ranking 48