Webbiquity

NOVEMBER 11, 2021

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. That said, establishing a small-but-loyal customer base isn’t the ultimate goal. Existing customers are also 50% more likely to try a new product and spend 31% more.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. In this article, we will explore three reasons to perform process mapping and how it positively impacts business performance, 6 ways process maps help your business and seven steps for effective process mapping. Too time-consuming.

Process 229

Process Optimization Work Management Marketing Management 229

Webbiquity

NOVEMBER 4, 2021

Every brand strives to meet the ever-changing needs of their customers. How does this customer perceive my brand? What types of strategies should I use to elevate the customer experience? The Growing Importance of Customer Experience (CX). Knowledgeable help. Why Acquire New Customers? (And Convenience.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

KoMarketing Associates

DECEMBER 20, 2022

When creating custom events to track, you will want to follow the same naming convention so you are speaking GA4’s language. As we head into 2023, think about what is important to your business (or your clients) and how the right conversions can help you keep meaningful data. Takeaway #5: Customize Report Metrics. Customization!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. What is Customer Marketing?

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer lifetime value (CLV): Analyze data to understand the value of each customer over their lifetime.

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball. Washington Commanders Sale On Nov.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Image credit: Blake Wisz on Unsplash.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Martech

APRIL 15, 2024

Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. It has a market cap of more than $11 billion and last year debuted Claire GPT, a generative AI tool to help companies handle data. It was taken private in 2015 for about $5.3 Informatica went public again in 2021.

Acquisitions 75

Acquisitions Marketing Management CRM Paid Search Agency 75

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Vision Edge Marketing

JANUARY 30, 2024

I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth. Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

The Forward Observer

APRIL 19, 2024

They met at software startup Bitium, which they helped lead to an acquisition by Google. They are also investors, corporate advisors, and co-founders of Agency18, a firm that helps mission-driven companies adopt the Unsold Mindset.

Paid Search Agency 141

Paid Search Agency Advertising Agencies Click Rate Amazon 141

Zoominfo

DECEMBER 21, 2020

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. The ease or difficulty in addressing customers’ needs in a new market.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Vision Edge Marketing

JUNE 10, 2021

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. Two Questions Set Up Everything When Regarding New Customer Acquisition. Prospective customers sometimes do this too. There are usually a variety answers.

Acquisitions 181

Acquisitions Lead Qualification Lead Scoring Lead Ranking 181

Webbiquity

JULY 19, 2022

Which skills can the team (marketing, sales, customer service, production, etc.) Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Leads: You can measure how many of your fans and followers turn into leads and customers.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Martech

NOVEMBER 21, 2023

This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop.

Top of Funnel 105

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 105

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. After all, the customers drive revenue, not solely the platforms providing visibility.

Cost per Acquisition 118

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 118

illumin

FEBRUARY 27, 2024

Walmart is diving into the streaming wars head first with its acquisition of VIZIO and its SmartCast Operating System. The real question is, will this acquisition position Walmart alongside the ranks of Amazon Prime, Netflix, Apple TV, and Disney+? And is there more to this acquisition than meets the eye?

Acquisitions 88

Acquisitions Advertising Agencies Marketing Proposals Paid Search Agency 88

Sprout Social

JULY 25, 2023

Read on to find out how Google Analytics for social media helps with stronger reporting. These metrics help you build compelling content and social tactics that resonate with your audience—both necessary to drive user engagement and successful campaigns more strategically. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Liveintent

OCTOBER 19, 2021

Email is a powerful channel for driving one-to-one connections and retention amongst customers. Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Martech

DECEMBER 7, 2023

Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Ways to leverage data to deliver something meaningful back to customers.

Paid Content 72

Paid Content Acquisitions Cost per Acquisition Marketing AI 72

Martech

OCTOBER 13, 2023

Marketing must generate interest, leads, and an initial core of customers through program and product-driven campaigns. Developing a measurable, repeatable onboarding process that turns sales into customers. The metric of Phase 4 is the metric that means money — customer lifetime value (CLV). Ideal Customer Profile.

Ideal Customer Profiles 116

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 116

Liveintent

AUGUST 3, 2022

In this blog post, we’ll walk through: The good, the bad, and the ugly of performance marketing Why it’s a lot like eating the marshmallows out of a Lucky Charms box What you can do to help your business succeed. Speaking of customer acquisition, other unfavorable factors are at play aside from inflation, like channel saturation.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Martech

OCTOBER 27, 2023

This has the potential to help lower customer acquisition costs for small and medium-sized businesses. SMBs faced rising customer acquisition costs from 2021 to 2022, with over a third witnessing an increase of 20% or more. Why we care. HubSpot’s research found that 53% of U.S.

Lead Gen 110

Lead Gen Hubspot CRM Peer-to-peer 110

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. It’s just that in the case of marketers, they want to catch as many customers as possible…and not so many pocket monsters. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Martech

OCTOBER 31, 2023

GA4 has two different types of acquisition reports: user and traffic. User acquisition is the first time that that the user came in to your site,” said Mostyn. Traffic acquisition tells you what time the user came to your site. It can also determine what offline things are driving traffic. How did they come in? said Mostyn.

Marketing Analytics Tools 112

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 112

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

Acquisitions 130

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 130

Conductor

FEBRUARY 7, 2023

Your last canceled customer could be your biggest customer down the line. Our vision fuels us; it’s why we come to work every day, why we invest every dollar back into our business, and why we work tirelessly to keep improving for our customers. Companies must now help their customers before they become customers.

Paid Search Agency 105

Paid Search Agency Acquisitions Thought Leadership SEO 105

illumin

APRIL 2, 2024

Canva made a name for itself in the world of technology and digital design; with its new acquisition of Affinity, it may be unstoppable. This acquisition perfectly positions Canva to strategically enter the ring. On March 26, 2024, the two companies announced the deal with significant excitement.

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Blue Flame Thinking

SEPTEMBER 8, 2023

These are channels (acquisition) What they do when they visit? engagement) Understanding each of these can help enhance your audiences’ experience. Traffic for your website can come from many different channels and developing them helps drive more of the right visitors to your site. What action are they taking?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Martech

FEBRUARY 20, 2024

Walmart’s acquisition opens up new ways for advertisers to connect with potential customers. said in a release: “We believe VIZIO’s customer-centric operating system provides great viewing experiences at attractive price points. The SmartCast system currently has 18 million active accounts. Why we care.

Paid Search Agency 89

Paid Search Agency Buy Ads Amazon 89

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Unfortunately, a strategic roadmap only in someone’s head won’t help you implement it. Targets Effectively: It helps you truly understand your ideal customer, their pain points, and where to find them.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Martech

APRIL 5, 2024

Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Here are some steps that can help you optimize martech utilization. Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely.

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt. Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Lenny's Newsletter

AUGUST 22, 2023

Andrea is a partner at General Catalyst, investing in early-stage B2B startups, who loves helping companies think about product and growth strategy—you can find her on LinkedIn and Twitter. Instead, they work on creating distribution strategies that help acquire, activate, engage, and monetize customers on the existing product value.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Martech

FEBRUARY 2, 2023

You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.

Lead Ranking 127

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 127