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Oxford University Press former CMO weighs in on martech challenges, trends, and predictions

ClickZ

Merging data from these two sources can help realize the promise of a delivering true, 360 degree view of the customer. Scollans started her career in financial services marketing as a product marketing manager then moved on to a financial education company where she ran their conference marketing line.

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The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

There continues to be a fairly healthy [mergers and acquisitions] market in the martech sector. That they’re not informing their customers how best to use their software? Sadly, I think most martech vendors don’t really have an incentive to tackle that education. You certainly do see some consolidation.

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Why SaaS Businesses Need To Get Branding & Content Right

Marketing Insider Group

There are currently over 10,000 private SaaS companies, and the average startup spends 92% of its first-year revenue on customer acquisition. With many SaaS solutions having similar functionality and pricing, potential customers are likely to choose the option with the strongest branding.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services. Difference Between B2B SEO and B2C SEO. Click To Tweet.

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. Define your target audience Having a clear target audience gives your team a defined group of customers to prioritize based on certain characteristics.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Get Customers. Get Customers. Get Content.

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Blog #5: Why Cognitive Technologies will Transform our World as we know It

SalesChoice

In June 2016, the WhiteHouse published a formal request for information , or RFI , about the possibilities and risks of AI. IBM ran with this consideration and published Preparing for the Future of AI. More information can be found here. COMPANIES MAKING AN IMPACT ON COGNITIVE TECHNOLOGIES. GOOGLE and WAVENET.