Martech

OCTOBER 1, 2021

Good morning, Marketers, and how important to you is your CRM? As we note in the Terminus news below, it seems to be open season on CRMs. But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. Is CRM still important to you?

Marketing Attribution 104

Marketing Attribution Marketing Automation Services Allocation InsideView 104

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

LeanData

FEBRUARY 17, 2021

Recently, InsideView conducted a survey that returned a relatively surprising finding: the main reason for misalignment across revenue teams is the lack of accurate CRM data and shared views of targeted accounts and prospects. Why you need a CRM data strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles CRM Account Based Marketing InsideView 52

Adobe Experience Cloud Blog

MAY 13, 2009

Your post, How to Shorten Your Sales Cycle , advises following "triggering events" (such as include mergers) that indicate a prospect could benefit from the service you provide. Was it an acquisition, a new initiative or bad 3rd quarter earnings? They can't create a steady stream of highly qualified prospects out of thin air.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

SalesIntel

AUGUST 16, 2021

Sales Navigator makes it simple to create prospect lists based on the job titles and responsibilities of decision-makers. It allows you to conduct advanced prospect and contact searches while getting lead recommendations that might fit your requirements. InsideView. Try SalesIntel for Free. HubSpot Sales Hub.

Sales Management 52

Sales Management Top of Funnel Bombora InsideView 52

Customer Experience Matrix

AUGUST 18, 2016

I ended up with six functions**: ABM Process System Function Comment Identify Target Accounts Assemble Data Data includes existing accounts and contacts from marketing automation and CRM, external information including events and interests, and information about net new accounts and contacts.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Engagio

JANUARY 9, 2017

“The evolution of ABE will continue to challenge CEOs and executives to rethink all roles, responsibilities and reporting relationships involved with account acquisition and retention in order to optimize performance in a true team selling environment. Chief Marketing Officer at InsideView, Author. Tracy Eiler. Justin Gray.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88