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Email acquisition principles for CRM success

Liveintent

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. And, since social media sites like Facebook use (you guessed it!) LiveIntent values and respects customer privacy. Score acquisition sources.

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Tracking the Top CDP Acquisitions of 2019: Implications for Marketers

Martech Advisor

What are the recent acquisitions in the CDP space and how do they impact marketers? 2019 saw plenty of new launches as well as acquisitions in the CDP space. CDPs make this possible in ways that standard CRM systems cannot. Learn More: The Customer Data Platform (CDP) Emerges as the Unlikely Champion of Consumer Data Privacy.

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Why we care about adtech: The complete guide

Martech

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. People-centric marketing.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Store Visit Conversions.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Now, you might argue that this doesn’t make LinkedIn significantly different than Facebook or Google, who also offer their own variations of the above to marketers too (although LinkedIn unquestionably dominates in the context of professional social media). Are all three of them marketing technology companies? Actually, yes.

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LiveIntent’s Identity Framework recognized as top 10 in the industry

Liveintent

That same first-party identity graph also represents the bridge from first-party cookies to CRM data — or other IDs publishers, brands, and their vendors need to make inventory addressable and valuable, including any proprietary IDs. Email isn’t just the workhorse of CRM. Our solution is interoperable and designed to be open.

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2021 Social Media Updates

ClearVoice

Social media updates for Facebook. March 2021 — Facebook announced the F8 Refresh virtual summit is happening on June 2. Considering last year’s conference was canceled due to the pandemic, Facebook is ready for its virtual experience, streaming on the Facebook for Developers page. Think Zoom, but for Facebook.