ClearVoice

APRIL 14, 2023

Cost per acquisition This metric measures the cost of acquiring a new customer through content marketing efforts. Customer relationship management (CRM) software. CRM tools help track customer interactions and engagement metrics. Salesforce, Hubspot, and Zoho are common CRMs. Marketing automation software.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Customer Experience Matrix

APRIL 3, 2013

The SetLogik acquisition takes this a step further by letting them build databases to hold their data, thereby expanding the market beyond people with a database already in place. Conversely, having a readily-available data source encourages marketers to build their own database.

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. The acquisition is significant on several levels. I’m not saying that a B2C platform could extend all the way to running CRM. Financial terms were not disclosed.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Litmus

APRIL 13, 2021

Three years ago, there were 20 used by at least 1%—which goes to show how the ESP landscape is constantly changing with mergers, acquisitions, and new players. Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Freshworks CRM (formerly Freshmarketer). Vtiger CRM. GetResponse.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

ANNUITAS

MAY 5, 2020

Or, do you have a mature lead funnel in which you’re able to track conversion rates throughout all stages, from acquisition to closed won, and tie marketing touchpoints directly to closed won revenue? For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Leadspace

OCTOBER 5, 2016

The launch of Salesforce Einstein, together with their acquisition of Krux and recent announcements by Oracle and Microsoft, has catapulted AI into the center of the B2B marketing discussion. The Krux acquisition reflects their push into B2C marketing. The Krux acquisition reflects their push into B2C marketing.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

ViewPoint

MAY 10, 2012

” Convergence: Technology, CRM & Social Media. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. It’s becoming a marketing automation platform, if it hasn’t already.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

” Convergence: Technology, CRM & Social Media. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. It’s becoming a marketing automation platform, if it hasn’t already.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Convince & Convert

FEBRUARY 27, 2015

However, Forrester points out that from a marketing perspective it’s insufficient to only use these non-commercial platforms that offer limited visibility into the performance of your content and no integration with your other marketing and sales tools, such as marketing automation and CRM.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Ledger Bennett

MARCH 19, 2021

The platform provides an aggregated view of cross-channel performance, from paid and organic social media to sales funnel and CRM activity. It integrates with all major marketing platforms and tools including: Salesforce. Google and Bing Ads. Google Analytics.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. other recent marketing system acquisitions, and wide knowledge that Aprimo was eager to sell, no one is particularly surprised by this transaction. Given the previous Unica deal.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Acquisitions, on the other hand, can be strategically decisive.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

PureB2B

MAY 30, 2022

How about CRM (customer relationship management)? For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. On the client acquisition side of things, ABM is all about showing your prospective clients that you know something about them and understand their needs.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Acquisition costs in B2B can easily be $3k to $5k and more per closed-won deal. In that case, your sales enterprise CRM sales person will likely waste time talking to that prospect.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Leadspace

JANUARY 4, 2017

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

JULY 22, 2010

Eloqua and Silverpop are the obvious candidates. The obvious candidates are CRM vendors. Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Microsoft is another possibility, although its Dynamics CRM is sold mostly to smaller businesses than the typical marketing automation system.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Customer Experience Matrix

MARCH 8, 2011

In many ways, this investment strikes me as more significant than last year’s acquisitions of Unica by IBM and of Aprimo by Teradata , which were widely touted as “validating” the concept marketing automation and involved vastly more money ($1 billion combined). It followed $33 million in earlier funding since the company was founded in 2006.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Heinz Marketing

SEPTEMBER 17, 2018

Spent years and years at Eloqua, and is now the founder of TMM Enablement Services, helping companies with sales and customer experience enablement work. But the key is leveraging your CRM and starting to tie those little pieces together. I mean, it’s a no brainer, I’m just fabulous. I’m doing jazz hands right now.

Work Management 54

Work Management Eloqua Marketing Management Training 54

ANNUITAS

SEPTEMBER 9, 2011

While many were eagerly awaiting an acquisition announcement during the keynotes, nothing of consequence was announced. Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. As he has the last few years, Marc Benioff focused on Salesforce.com’s social capabilities.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Learn more here: How CRM Revolutionized Marketing and Lead Generation at Volvo North America. This year’s B2B Lead Roundtable webinars are testament to that. And much of this is happening in real time.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Engagio

JULY 31, 2017

For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua. From there, this data can be synced into Salesforce CRM or an Account Based Marketing automation & orchestration platform such as Engagio.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Customer Experience Matrix

SEPTEMBER 2, 2011

This is pretty much the notion of “Salesforce add-ons” that I wrote about on August 16 (see "Can CRM Add-Ons Replace Marketing Automation?" ). I discussed RPM with both Eloqua and Marketo during Dreamforce. Perhaps RPM is a way for marketing automation vendors to attract Salesforce's attention as a potential strategic acquisition.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

SnapApp

APRIL 4, 2018

8: Customer Acquisition Cost (CAC). . In order to do that, I pull lead data from the CRM and analyze the quality of the lead as indicated by the sales rep. Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc. Tracking method – Eloqua. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Allocadia

JUNE 7, 2019

For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools. Finally, by connecting Allocadia to your CRM system, you can track pipeline and revenue and calculate precisely how much you invested in landing that business.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools. Finally, by connecting Allocadia to your CRM system, you can track pipeline and revenue and calculate precisely how much you invested in landing that business.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Heinz Marketing

SEPTEMBER 3, 2018

We were thrilled this last time to be able to talk to Marilyn Cox , Vice President of Marketing and CRM at The Second City. We’ve got Marilyn Cox , she’s the Vice-President of Marketing and CRM at The Second City. She is the Vice President, excuse me, of Marketing and CRM at The Second City. Matt: I am doing great.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Customer Experience Matrix

JUNE 2, 2011

Summary: Oracle has integrated marketing automation with its on-demand CRM product. In February they released the first “Oraclized” version of the product, now Oracle CRM On Demand Marketing. The new system uses the same data structures as the rest of Oracle CRM On Demand. Will competitors do the same?

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

SmartBug Media

MARCH 10, 2020

The data and utility of your CRM or account management system are critical to managing account details and communication, but your CRM can also help you determine the best accounts to prioritize and help you map essential stakeholders and past relationships to accounts. HubSpot CRM. Lead and account-level reporting. Email Tools.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. In addition, a lot of the work to hand leads to sales is very manual, due to a lack of integration with their email provider and CRM. They target a niche audience in the Fortune 1000.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Customer Experience Matrix

FEBRUARY 24, 2014

Deep in their hearts, what they really hope is that the database for their core application – CRM, email, Web site management, whatever – will be that central, shared database. More typically, they just do some hand waving around the customer database without explaining how it magically appears.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

ViewPoint

FEBRUARY 27, 2014

Remember ten years ago, when CRM came along? Marketers thought that the new CRM software would solve their customer service and customer retention problems. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. Expectations dashed.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120