Salesforce Acquisition of ExactTarget a “Big Deal” for the Evolution of Sales and Marketing
Vidyard
JUNE 4, 2013
This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B Keep Smarketing!
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