Tomorrow People

DECEMBER 11, 2018

Website and campaign analytics, qualitative written feedback and storytelling, CRM reports — all come together to produce real business insight. STEP 5: Pay as much attention to retention as acquisition. Using content marketing for retention can be even more useful than for acquisition.

Content Marketing 153

Content Marketing Lead Scoring Lead Ranking Content 153

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. Use data from your CRM platform (such as Hubspot) to help you determine which segment a certain customer falls under. Why customer retention should be your top priority. After all, you can’t build brand loyalty if you don’t have customers.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Tomorrow People

OCTOBER 17, 2017

At the beginning, you had to type in fragmented keywords such as ‘Business CRM’ or ‘integrated CRM solution’. Today, searchers are confident in using more natural and complex queries, like ‘which is the best CRM’ or ‘can I afford a CRM right now’. CRM consulting. CRM database. Customer care. Data quality.

Search Marketing 235

Search Marketing Lead Ranking Marketing & Strategy Marketing Strategy 235

Tomorrow People

SEPTEMBER 27, 2022

Therefore, you should make sure that there’s a real market need for your product; otherwise, you’ll find it hard to lower your customer acquisition cost (CAC). No matter which pricing model you choose , always make sure that your customer lifetime value (CLV) stays higher than your customer acquisition cost (CAC). Channel activation.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Therefore, you should make sure that there’s a real market need for your product; otherwise, you’ll find it hard to lower your customer acquisition cost (CAC). No matter which pricing model you choose , always make sure that your customer lifetime value (CLV) stays higher than your customer acquisition cost (CAC).

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

MAY 24, 2022

Customer acquisition and conversion rate. How to get started: Decide what analytics and CRM tools your organisation will be using first. Some of the data you might want to have on your dashboard may revolve around (but are not limited to): Leads generated. Revenue and market share. Competitive win rate. Number of product trials.

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177