Remove acquisition

Sales Engine

article thumbnail

Content Strategy Before Technology Acquisition

Sales Engine

Your CRM Should Start Giving You an Indication Customer relationship management (CRM) software such as Salesforce consolidates all customer information into one database, from personal data to purchase history. The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks.

article thumbnail

Content Strategy Before Technology Acquisition

Sales Engine

Your CRM Should Start Giving You an Indication Customer relationship management (CRM) software such as Salesforce consolidates all customer information into one database, from personal data to purchase history. The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks.

article thumbnail

Has the Demand Gen Dilemma Got You Down?

Sales Engine

The problem is that management sees only the end results of other companies’ efforts and grossly underestimates the work involved in the strategy, development, and acquisition of skills to pull it off effectively. CRM integration, database management and segmentation, marketing automation) And last, but not least, you have to manage them.