Remove acquisition

LeadSloth

article thumbnail

7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense

LeadSloth

People asked my opinion on this acquisition. A Marketing Automation system either needs to have great connection to the CRM system, or it should all be integrated. Other CRM vendors claim to do Marketing Automation, but I believe those claims are unsubstantiated. Overall, I think this is great news, for 7 reasons: 1.

article thumbnail

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

List acquisition and import. In addition to a marketing automation systems, these are usually CRM systems, content management systems, pay-per-click systems and reporting applications. These are common job requirements: Experience with: Marketing Automation software. Sales Force Automation software (primarily Salesforce.com).