7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
LeadSloth
MAY 25, 2010
People asked my opinion on this acquisition. A Marketing Automation system either needs to have great connection to the CRM system, or it should all be integrated. Other CRM vendors claim to do Marketing Automation, but I believe those claims are unsubstantiated. Overall, I think this is great news, for 7 reasons: 1.
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