Remove acquisition

Cintell

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

Again, because nothing is more important than knowing the buyer – we share information in real-time via email or chat, put notes in our CRM, hold conference calls to discuss anything new or significant and always document any relevant data via presentations, and share everything via DropBox so the teams can access information at any time.

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B2B Marketing Leaders, Can You Brief Your Consultants on Your Buyers?

Cintell

While we can consistently impact acquisition with best tactics and best practices, a knowledge gap in buyer insights will always rear its ugly head at the bottom of the funnel where it truly matters – impact to revenue. Fully operationalized personas allow customer-centric orgs to: Build products that solve real problems.