CRM - B2B Marketing Zone

The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. Good morning. You probably saw that late yesterday Adobe bought Marketo.

Marketo

Marketo Acquisitions Marketing Automation Services Enterprise Management

Salesforce’s Roadmap Reveals Evolving Support of Converged Growth Models

ANNUITAS

MAY 2, 2023

The recent and upcoming additions to the Marketing Cloud (I hesitate to even call it that anymore, as it has grown so far beyond the Pardot/ExactTarget core – with new innovations like Data Cloud and new acquisitions like Datarama, Evergage, etc.) The company’s multi-channel engagement improvements also support a Converged Growth mindset.

Lead Ranking

Lead Ranking Paid Search Agency Multi-Channel Aggregators

Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

ANNUITAS

OCTOBER 5, 2023

Einstein 1 Brings It All Together The AI Cloud is the result of nearly a decade of development and acquisitions by Salesforce (RelateIQ, PredictionIO, Metamind, and Bonobo, just to name a few). But for now, let’s dig into the core announcement: the new Einstein 1 platform and underlying components.

Marketing Analytics Tools

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Integrating Live Chat into your Demand Marketing Strategy

ANNUITAS

DECEMBER 4, 2020

The reality is, whether you intend for your chat tool to drive lead acquisition or customer retention, it will do both, so you have to be prepared to route leads accordingly. CMS, MAP, CRM, and Live Chat need to all work together to paint the digital picture and bring the live chat strategy to life.

Demand

Demand Enterprise Management Marketing & Strategy Marketing Strategy

The Secret Ingredients to the Perfect Demand Marketing Technologist (And Why The Role is So Crucial for Your Business)

ANNUITAS

MAY 5, 2020

Or, do you have a mature lead funnel in which you’re able to track conversion rates throughout all stages, from acquisition to closed won, and tie marketing touchpoints directly to closed won revenue? How would you go about trouble-shooting a problem with the bi-directional sync of records between your MAP and CRM?

Marketing Automation Services

Marketing Automation Services Demand Work Management Marketing Management

Adobe To Buy Neolane For $600M To Fill Out Marketing Cloud

ANNUITAS

JUNE 30, 2013

Industry observers say the acquisition helps to fill some gaps in Adobe’s Marketing Cloud but still leaves the company without a CRM platform. News & Press'

Buy

Buy Press Acquisitions CRM

How SalesLoft Is Ruining Customer Experience (But It’s Really Your Fault, Not Theirs)

ANNUITAS

SEPTEMBER 3, 2020

Sales engagement systems may be integrated with the company’s CRM platform, but they are not integrated or configured in a fashion where there is active governance of communication activities and customer feedback loops between marketing and sales activities and systems.

Ideal Customer Profiles

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand

The Myth of Graduation – We Never Stop Learning

ANNUITAS

JUNE 25, 2015

Analytics, search engine optimization, marketing automation, HTML, CMS , CRM and others are essential, basic tools for B2B marketing. Take marketing enablement and new skills acquisition seriously. Yet most marketers are self-taught and report they feel deficient in their mastery of skills. It’s up to you.

CMS Development

CMS Development Class Demand Generation Eye-Tracking

A B2B Perspective of Dreamforce

ANNUITAS

SEPTEMBER 9, 2011

While many were eagerly awaiting an acquisition announcement during the keynotes, nothing of consequence was announced. This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 2: Marketing Automation is Alive & Well.

Marketing Automation Services

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Four Reasons to be Thankful You’re a B2B Marketer

ANNUITAS

NOVEMBER 22, 2010

Our companies are looking to us to lead the way in the development of content, quality leads, and acquisition strategies. We no longer need to manipulate the CRM system to do our jobs. As this transformation has occurred, the role of marketing has shifted. It is now our job to engage that buyer in a meaningful dialogue.

B2B Marketing

B2B Marketing Planning Budget Programs B2B

An Interview with Andrew Gaffney – Editor-in-Chief of Demand Gen Report

ANNUITAS

OCTOBER 17, 2010

Gaffney: I’m not sure if it will really take shape in 2011 or maybe in 2012, but I think we’ll start to see some more integration between tools like CRM, marketing automation and even digital databases either through mergers & acquisitions or partnerships.

Marketing Automation Services

Marketing Automation Services Demand Marketing Management Web 2.0

Nine Signs Your Demand Marketing S**t Is Broken

ANNUITAS

OCTOBER 1, 2020

There should be a central concept of multi-interaction tracking, and this data should flow through your CMS, marketing automation, and CRM, and marketing automation should be the primary correlator (not your CRM).

Work Management

Work Management Demand Marketing Management Marketing Automation Services

The Real Cost of a Short-term Go-to-market Mindset

ANNUITAS

JANUARY 31, 2024

Significantly higher ROI for go-to-market of the Perpetual Growth Engine approach: After three years, the performance of the Perpetual Growth Engine is 4X that of traditional quarterly campaigning, which also means that the cost of acquisition is much lower — 3.88% of ACV vs. 10.63% of ACV (in the model).

Cost

Cost Marketing Analytics Tools Top of Funnel Lead Ranking

Salesforce’s AI Cloud Furthers its Full Journey GTM Vision

ANNUITAS

JULY 13, 2023

But what could be an even bigger boon for Salesforce here is the way that the simplistic user experience of tools like GPT can drive far greater adoption of core CRM, when users see the CRM as a tool that brings value and not just as something into which they have to constantly enter data.

Marketing Analytics Tools

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services

B2B Marketing Zone

ANNUITAS

The ANNUITAS Perspective on the Adobe Acquisition of Marketo

Salesforce’s Roadmap Reveals Evolving Support of Converged Growth Models

Webinars

Trending Sources

Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

Webinars

Integrating Live Chat into your Demand Marketing Strategy

The Secret Ingredients to the Perfect Demand Marketing Technologist (And Why The Role is So Crucial for Your Business)

Adobe To Buy Neolane For $600M To Fill Out Marketing Cloud

How SalesLoft Is Ruining Customer Experience (But It’s Really Your Fault, Not Theirs)

The Myth of Graduation – We Never Stop Learning

A B2B Perspective of Dreamforce

Four Reasons to be Thankful You’re a B2B Marketer

An Interview with Andrew Gaffney – Editor-in-Chief of Demand Gen Report

Nine Signs Your Demand Marketing S**t Is Broken

The Real Cost of a Short-term Go-to-market Mindset

Salesforce’s AI Cloud Furthers its Full Journey GTM Vision

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