The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! ShipServ partnered with an outside marketing firm and their CRM vendor to create an integrated social media plan that focused on leading the creation of an online community, developing outstanding content and using social media channels to drive new sales leads through their website. > Established “scorecard&# through their CRM system to track lead nurturing progress. BACKGROUND. STRATEGY. ACTIONS. MORE >>

Further, when data services live in the cloud alongside your CRM and  marketing automation systems, it creates the opportunity to maintain your lead and contact database automatically. The data quality problem. If we don’t know you, we can’t sell to you. And if we ask for too much, we lose you. To look the problem, let’s examine just one industry, E-Commerce, and see the results of their email campaigns: less than 1 in 5 emails is opened (19.8%) and. over 4.5% bounces, has an abuse complaint or unsubscribes. Source: MailChimp). After about three fields, response rated drop off fast.  MORE >>

We definitely saw this coming, as CRM players are scrambling to define their digital marketing offerings and specifically, in the cloud.  CRM vendors including Oracle, SAP, and salesforce.com have realized that marketing [.]. [Posted by Stephane Dehoche, President and Chief Executive Officer Neolane] 1) What is your reaction to yesterday’s announcement of Oracle acquiring Eloqua? Marketing Automation Stephane Dehoche Posts MORE >>

Summary: Oracle has integrated marketing automation with its on-demand CRM product. In February they released the first “Oraclized” version of the product, now Oracle CRM On Demand Marketing. This included a redesigned user interface that matches the look, feel, and terminology of Oracle’s on-demand CRM product, is available in the same 20 languages, and allows unified user IDs and log-ins. The new system uses the same data structures as the rest of Oracle CRM On Demand. Will competitors do the same? wonder if they had cake? MORE >>

Salesforce.com has clearly made a significant investment in this area with their acquisition of (and deep integration of) Jigsaw as a data cloud, but folks like Hoovers , D&B , and StrikeIron were very present on the show floor with data sourcing, append, and cleansing services. marketing analysis CRM Integration data management ContentLast week I had the pleasure of wandering the floor at Dreamforce, Salesforce.com ’s annual conference. As the SaaS conference of the year, it’s a great time to get a pulse on how everyone is thinking about the next few years. MORE >>